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Security report for friendbuy.com

Friendbuy · E-commerce · N/a

Medium risk. 4 critical or high findings in GDPR outside view and SSL/TLS.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Friendbuy is a SaaS company specializing in referral and loyalty program software designed to help ecommerce and B2B brands acquire new customers and increase customer lifetime value. The company positions itself as a leading provider in the enterprise segment, offering customizable and scalable solutions with deep integrations into popular ecommerce and marketing platforms. Their website reflects a mature digital presence with professional design, comprehensive content, and strong trust signals such as customer testimonials and case studies. Technically, the site leverages modern analytics and marketing technologies including PostHog, Google Tag Manager, and Cloudflare Turnstile captcha, hosted likely on Cloudflare infrastructure. Security posture is good with HTTPS enforced and bot protection mechanisms, though explicit security headers and cookie consent mechanisms are absent. The WHOIS data is unavailable publicly, which slightly reduces trust but is offset by the professional web presence and external trust indicators. Overall, Friendbuy demonstrates a strong market position with a well-implemented digital platform.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 19 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

Need hands-on remediation? Email guard@offseq.com

Keep watching friendbuy.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
60
Email security
70
DNS health
80
Network security
100
GDPR outside view
53
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Friendbuy targets ecommerce and B2B brands seeking to enhance customer acquisition and retention through referral and loyalty programs. Their business model is SaaS-based, focusing on enterprise clients with customizable program features and extensive integrations. The company showcases a robust partnership ecosystem including Shopify, Salesforce Commerce Cloud, Klaviyo, and others, enhancing their platform's value proposition. Revenue streams likely include subscription fees and service-based onboarding. The presence of detailed case studies and testimonials indicates a focus on customer success and growth. The company operates in multiple sectors including retail, subscription services, fashion, beauty, health, and financial services, indicating a broad market reach. Strategic observations include a strong emphasis on customization, flexibility, and analytics to differentiate from competitors.

Security posture

Friendbuy exhibits a mature security posture with HTTPS enforced site-wide and use of Cloudflare Turnstile captcha to mitigate automated threats. The site implements email domain validation to restrict signups to business emails, enhancing data quality and security. However, the absence of explicit security headers such as Content Security Policy (CSP), HSTS, and X-Frame-Options represents an area for improvement. No public vulnerability disclosure or incident response contacts were found, which could impact transparency and trust. The extensive use of third-party analytics and marketing scripts necessitates careful privacy management, though the site shows GDPR compliance indicators. Overall, the security measures are solid but could be enhanced with additional headers and formal disclosure policies.

Recommendations

  1. Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to strengthen defense-in-depth.
  2. Add a cookie consent banner/mechanism to comply with privacy regulations and improve user transparency.
  3. Publish a vulnerability disclosure policy or security.txt file to enhance trust and facilitate responsible reporting.
  4. Provide clear incident response contact information, such as a security@ or abuse@ email address.
  5. Regularly audit third-party scripts and tracking tools to ensure privacy compliance and minimize attack surface.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Friendbuy
Description
Friendbuy's referral and loyalty program software helps leading ecommerce and B2B brands acquire new customers and increase customer lifetime value.
Key services
Referral Program Software, Loyalty Program Software, Customizable rewards and campaigns, Integrations with ecommerce and marketing platforms
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, PostHog analytics, Cloudflare Turnstile captcha, Marker.io, AdRoll, Vector analytics, jQuery 3.5.1, Webflow CMS
Frameworks
Webflow
Platforms
Shopify, Salesforce Commerce Cloud, Segment, Klaviyo, Attentive, Braze, Iterable, Recharge
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Cloudflare Turnstile captcha for bot protection
  • Email input validation with domain blocking
  • No exposed sensitive data in HTML

Analytics and tracking

Services
PostHog, Google Tag Manager, Microsoft Clarity, Vector Analytics, LinkedIn Insight
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
AdRoll
Tracking pixels
PostHog, Microsoft Clarity, LinkedIn Insight Tag, Vector Analytics
Marketing tools
Marker.io, Cloudflare Turnstile
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No WHOIS data available publicly, which is unusual but not uncommon for privacy or new registrations.
  3. Strong presence of customer testimonials and case studies.
  4. Multiple integrations with well-known ecommerce and marketing platforms.
  5. Use of modern analytics and marketing tools.
  6. No explicit security.txt or incident response contact found.
  7. No cookie consent mechanism detected despite tracking scripts.
  8. Email capture form restricts common free email domains to enforce business emails.
Technical notes

Notes

The website is built on Webflow CMS and uses a modern tech stack including jQuery, PostHog analytics, Google Tag Manager, and Cloudflare services. It integrates with multiple ecommerce and marketing platforms such as Shopify, Salesforce Commerce Cloud, Klaviyo, and Braze, indicating a well-connected ecosystem. Performance is optimized with CDN usage and asynchronous script loading. The site is mobile-optimized with responsive design and accessibility features like focus-visible outlines. SEO is supported by proper meta tags and Open Graph data. Technical risks include reliance on multiple third-party scripts which require ongoing monitoring for vulnerabilities and privacy compliance. Overall, the technical infrastructure is robust, scalable, and aligned with enterprise standards.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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