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Security report for firework.com

Firework · Technology · United States

Low risk. 4 critical or high findings in Security headers, Email security and 1 other check.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

Firework is a leading video commerce platform founded in 2017, specializing in AI-powered interactive video solutions that enhance online and offline shopping experiences. Positioned as the world’s largest AI-powered video commerce solution, Firework offers a suite of products including AI Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video, targeting enterprise and small business clients globally. The company has a strong market presence supported by significant funding and partnerships with major platforms such as Shopify and Salesforce. Technically, Firework’s website is built on modern web technologies including Webflow CMS, JavaScript frameworks, and integrates analytics tools like Google Tag Manager and Vector Analytics. The site is hosted on AWS infrastructure with Amazon Registrar as the domain registrar. It demonstrates excellent performance, mobile optimization, and accessibility features, supported by comprehensive SEO and structured data implementations. From a security perspective, Firework enforces HTTPS, employs security headers, and maintains SOC 2 compliance along with ADA and EU-US Data Privacy Framework certifications. The website includes cookie consent mechanisms and privacy policies aligned with GDPR requirements. No critical vulnerabilities or exposed sensitive data were detected, though incident response contact details and vulnerability disclosure policies could be more explicit. Overall, Firework presents a professional, trustworthy, and technically mature online presence with strong business credibility and compliance posture. Strategic recommendations include enhancing transparency around incident response and vulnerability disclosures to further strengthen security trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • High

      No DMARC record found

      DMARC provides email authentication and reporting

      What to do: Add DMARC record: "v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com"

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching firework.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
80
DNS health
85
Network security
100
GDPR outside view
88
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Firework operates in the technology and retail sectors, focusing on video commerce solutions that blend AI and interactive video to drive customer engagement and conversion. Its business model is SaaS-based with tiered pricing plans and a free pilot option, serving both enterprise and small business markets. The company leverages strategic partnerships with major e-commerce and CRM platforms, enhancing its ecosystem and market reach. Firework’s competitive advantage lies in its AI capabilities and comprehensive video commerce suite, supported by strong funding and media presence. Growth indicators include global office locations and a sizable employee base. The company’s operations emphasize innovation in retail technology and customer experience enhancement.

Security posture

Firework exhibits a mature security posture with enforced HTTPS, robust security headers, and compliance with SOC 2 standards. The presence of cookie consent banners and GDPR-aligned privacy policies indicates attention to data protection regulations. No immediate vulnerabilities or security misconfigurations were identified in the website content or technical setup. However, the absence of explicit incident response contacts and vulnerability disclosure mechanisms suggests areas for improvement in security transparency and readiness. Overall, Firework’s security practices align well with industry standards for SaaS providers in the e-commerce technology space.

Recommendations

  1. Publish clear incident response and abuse contact information on the website to improve security transparency.
  2. Implement and publicize a vulnerability disclosure policy or security.txt file to encourage responsible reporting of security issues.
  3. Regularly review and update third-party scripts and analytics tools to mitigate potential vulnerabilities.
  4. Enhance user trust by providing detailed information on data retention policies and security controls.
  5. Maintain and expand compliance certifications to cover emerging regulations and industry best practices.

Contact details published on the site

Addresses
Legal name
Firework
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Firework
Description
Firework is a video commerce platform that transforms online and offline shopping experiences by enabling brands to connect, captivate, and convert customers through AI-powered interactive video solutions.
Key services
AI Video Assistant, Video Showroom, 1:1 Video Chat, Shoppable Video, Video Commerce Consulting & Strategy, Content Production Services
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Vector Analytics, Swiper.js, Webflow CMS, AWS DNS
Frameworks
Webflow, Google Tag Manager
Platforms
Web, Shopify, iOS, Android
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • SOC 2 compliance
  • Cookie consent banner with opt-out
  • No exposed sensitive data detected
  • Use of security headers

Analytics and tracking

Services
Google Tag Manager, Vector Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Vector Analytics
Marketing tools
Vector Analytics
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and structured data
  2. Strong branding and consistent messaging about video commerce solutions
  3. Good use of modern web technologies and analytics
  4. Comprehensive privacy and cookie policies with consent mechanisms
  5. No signs of malicious or suspicious activity
  6. Multiple offices worldwide indicating global presence
  7. Use of SOC 2 and ADA compliance as trust signals
Technical notes

Notes

The website is built using Webflow CMS, leveraging modern JavaScript libraries and frameworks such as Swiper.js for UI components. It integrates Google Tag Manager and Vector Analytics for tracking and marketing insights. Hosting is managed via AWS infrastructure with DNS services provided by Amazon Registrar. The site demonstrates fast loading times, excellent mobile responsiveness, and good accessibility features. Structured data in JSON-LD format is extensively used for SEO and rich snippet optimization. Technical risks are minimal, though continuous monitoring of third-party dependencies is advised to prevent supply chain vulnerabilities.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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