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Security report for findify.io

Findify · E-commerce · N/a

Medium risk. 6 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

57/100

Risk levelMedium

0–100, higher is better. How it is calculated

Findify is a medium-sized e-commerce technology company specializing in AI-driven search, personalization, and merchandising solutions designed to enhance online retail experiences and boost store revenue. The company operates under the parent company Maropost and serves over 1,800 e-commerce retailers worldwide. Their platform integrates with major e-commerce systems such as Shopify, Maropost, and BigCommerce, providing real-time personalized search and product recommendations. Technically, the website is built on WordPress using Elementor, with a modern tech stack including HubSpot, Google Tag Manager, and Microsoft Clarity for analytics and marketing. The site demonstrates good SEO and mobile optimization, though accessibility features could be improved. Security posture is strong with HTTPS, security headers, and no visible vulnerabilities, but lacks a dedicated security policy or incident response page. Privacy compliance is well addressed with GDPR-aligned policies and cookie consent mechanisms. Overall, Findify presents a professional, trustworthy online presence with extensive tracking and marketing tools supporting their business model.

Scanned

NIS2 and GDPR posture

GDPR outside view
55/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching findify.io

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
80
DNS health
90
Network security
100
GDPR outside view
55
Average
57

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Findify holds a strong market position as a leader in AI-powered e-commerce search and personalization, targeting online retailers seeking to increase conversion and engagement. Their B2B SaaS model leverages integrations with popular e-commerce platforms, enabling rapid deployment and data synchronization. The company benefits from a parent company relationship with Maropost, enhancing credibility and resources. Their marketing ecosystem includes advanced tracking and retargeting tools, supporting growth and customer acquisition. The website content and testimonials reinforce trust and customer satisfaction. However, the absence of explicit phone contact and physical address may limit some customer trust aspects. Strategic partnerships with platforms like Neto and Shopify expand their market reach.

Security posture

The website exhibits a mature security posture with enforced HTTPS, comprehensive security headers, and no exposed sensitive data in the HTML. Cookie consent is implemented, supporting privacy compliance. However, there is no visible dedicated security policy or incident response contact, which are important for transparency and trust in case of security incidents. The use of multiple third-party scripts and trackers introduces potential risk vectors that require ongoing monitoring. No critical vulnerabilities or malware indicators were detected. Overall, the security maturity is good but could be enhanced by publishing formal security and incident response documentation.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and controls.
  2. Provide explicit incident response contact information such as security@ or abuse@ email addresses.
  3. Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Enhance website accessibility features to improve compliance and user experience.
  5. Regularly audit and update third-party scripts to mitigate potential security risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Findify
Description
Findify provides AI-powered search, personalization, and recommendation tools to transform e-commerce stores, aiming to boost revenue and improve user experience.
Key services
AI-powered site search, Real-time personalization, Smart collections, Product recommendations, Content search, Merchandising and analytics tools
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, Materialize CSS, Google Tag Manager, HubSpot, Microsoft Clarity, YouTube API, Attribution App, Apollo Tracker
Frameworks
Elementor, Materialize
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics (via GTM), Microsoft Clarity, HubSpot Analytics, Attribution App, Apollo Tracker
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Buzzfufighter
Tracking pixels
HubSpot Ads Pixel, Microsoft Clarity, Attribution App, Apollo Tracker
Marketing tools
HubSpot, Attribution App, Apollo Tracker
Transparency
good

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website uses modern WordPress CMS with Elementor builder.
  2. Strong focus on AI-driven e-commerce search and personalization.
  3. Comprehensive privacy and cookie policies with consent mechanisms.
  4. Multiple integrations with popular e-commerce platforms.
  5. Active use of marketing and analytics tools for user tracking.
  6. No critical security issues detected in HTML content.
  7. Good SEO and social media presence.
  8. No phone numbers or physical addresses explicitly listed on homepage or footer.
  9. Contact primarily via email and contact forms.
  10. No explicit security policy or incident response page found.
Technical notes

Notes

The website uses a modern WordPress CMS with Elementor page builder, supported by a robust tech stack including Materialize CSS, HubSpot marketing tools, Google Tag Manager, and Microsoft Clarity analytics. Performance is moderate with good mobile responsiveness and SEO optimization. The site leverages JSON-LD structured data and Open Graph tags for enhanced search engine visibility. Technical debt appears low, but reliance on multiple third-party scripts requires careful management to avoid performance degradation or security issues. Hosting provider details are not explicitly identified. Overall, the technical infrastructure supports the business goals effectively with room for optimization in accessibility and performance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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