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Security report for emotive.io

Emotive · E-commerce · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Emotive is a mature SaaS company founded in 2018, specializing in SMS marketing software and managed services for eCommerce brands. The platform offers a comprehensive suite of SMS marketing tools including two-way conversational messaging, attribution analytics, AI-driven cart recovery (CartAI™), and a dedicated managed service team (TextPros™). Positioned as a market leader with a 5X ROI guarantee, Emotive targets medium-sized eCommerce businesses and agencies seeking to optimize customer engagement and revenue through SMS channels. The company is a Shopify Plus Partner and was recently acquired by Privy, enhancing its market reach and resources. Technically, the website is well-built with modern JavaScript libraries, Google Tag Manager, reCAPTCHA v3, and CDN-powered modals, hosted on AWS infrastructure. The site is mobile-optimized, fast, and SEO-friendly with clear navigation and professional design. Security posture is solid with HTTPS enforced and form validation, though some security headers and DNSSEC are missing. Privacy compliance is adequate with a privacy policy and terms of service, but lacks a cookie consent mechanism and explicit security policies. Overall, Emotive presents a trustworthy and professional online presence with strong business credibility and technical maturity.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching emotive.io

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
15
Email security
75
DNS health
80
Network security
100
GDPR outside view
53
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Emotive operates in the competitive eCommerce marketing SaaS space, differentiating itself through a managed service offering (TextPros™) and a strong ROI guarantee. Its business model combines software licensing with value-added services, targeting eCommerce brands on platforms like Shopify, Magento, WooCommerce, and BigCommerce. The company leverages partnerships, notably with Privy, to expand its ecosystem and integration capabilities. Customer testimonials and trust badges reinforce its market position. The platform's focus on attribution and compliance addresses key pain points for online retailers. Growth indicators include a broad customer base (1000+ brands) and multiple integrations with marketing and customer service tools. Strategic observations suggest continued investment in AI-driven features and white-glove service to maintain competitive advantage.

Security posture

Emotive demonstrates a mature security posture with HTTPS enforced, Google reCAPTCHA v3 integration to prevent abuse, and client-side form validation. However, the absence of DNSSEC and security headers like Content-Security-Policy and Strict-Transport-Security represents areas for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The lack of a published security policy or incident response contact reduces transparency and may impact trust for security-conscious customers. Privacy compliance is partially met with a privacy policy and terms of service, but no cookie consent banner or explicit GDPR compliance statements were found. Overall, the security posture is good but could be enhanced by adopting additional best practices and transparency measures.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement and publish comprehensive security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  3. Add a cookie consent mechanism to comply fully with GDPR and other privacy regulations.
  4. Publish a dedicated security policy and incident response contact information to improve transparency and customer trust.
  5. Consider creating a vulnerability disclosure policy or security.txt file to encourage responsible reporting of security issues.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Emotive
Description
Grow your business with SMS marketing software and agency-level text message marketing services. The only company to provide a 5X ROI guaranteed.
Key services
SMS Marketing, Attribution, CartAI™, TextPros™ (managed SMS marketing team), Integrations, Compliance tools, RealLink™ domain branding
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google reCAPTCHA v3, Lottie animations, Slick Carousel, JS Cookie, Anime.js, ChiliPiper scheduling, Custom CDN for popups
Platforms
Shopify, Magento, WooCommerce, BigCommerce
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Google reCAPTCHA v3 implemented
  • Form validation with error messages
  • Client-side input validation

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Google reCAPTCHA
Marketing tools
ChiliPiper scheduling
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional SaaS platform focused on SMS marketing for eCommerce.
  2. Strong branding and consistent messaging about ROI and managed services.
  3. Multiple customer testimonials and trust badges present.
  4. No signs of malicious or suspicious content.
  5. Privacy and security policies are present but could be more detailed.
  6. No phone number explicitly listed; contact primarily via email and forms.
  7. Modern web technologies and good mobile optimization.
  8. No WAF or blocking detected; site fully accessible.
Technical notes

Notes

The website uses a modern technology stack including Google Tag Manager, Google reCAPTCHA v3, Lottie animations for graphics, and Slick Carousel for UI components. It leverages a custom CDN for popup modals and integrates ChiliPiper for scheduling demos. Hosting is on AWS, inferred from DNS servers. The site is mobile-optimized with responsive design and fast loading times. SEO is well addressed with proper meta tags, Open Graph, and JSON-LD structured data for corporation, website, and product. No CMS was explicitly detected, suggesting a custom or proprietary platform. The technical implementation is robust with minor opportunities for improvement in security headers and cookie consent.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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