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Security report for dressipi.com

Dressipi · E-commerce · United Kingdom

Low risk. 4 critical or high findings in Security headers, Email security and 1 other check.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

Dressipi is a UK-based technology company specializing in AI-powered personalization solutions for fashion ecommerce retailers. Their platform offers product tagging, product recommendations, and outfit recommendations designed to increase revenue, reduce returns, and improve customer retention. The company has a strong market presence with reputable clients and was recently acquired by Mapp Digital UK Ltd, indicating a solid position in the personalization technology market. Technically, the website is built using modern web technologies including jQuery, Bootstrap, and Jekyll CMS, hosted on AWS infrastructure. The site is well-optimized for SEO and mobile devices, with good user experience and professional design. Security posture is adequate with HTTPS enforced and domain transfer protection, but could be improved by adding DNSSEC and security headers. Privacy compliance is good with clear privacy and cookie policies and GDPR considerations. Overall, the website is trustworthy and professional, with extensive analytics and marketing tools integrated. No critical security issues or content safety concerns were found.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 24 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

Need hands-on remediation? Email guard@offseq.com

Keep watching dressipi.com

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
70
Email security
60
DNS health
80
Network security
100
GDPR outside view
83
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Dressipi operates in the competitive AI-driven ecommerce personalization sector, targeting apparel retailers seeking to enhance product discovery and customer engagement. Their business model is B2B SaaS, leveraging fashion-specific AI algorithms to differentiate from generic personalization providers. The company demonstrates strong growth potential through client success stories and industry recognition. Their acquisition by Mapp Digital UK Ltd suggests strategic expansion and resource backing. Dressipi's ecosystem includes integrations with major marketing and analytics platforms, supporting comprehensive customer insights and retargeting capabilities. The absence of direct contact information on the website may indicate a focus on inbound leads via demo bookings and marketing channels. The company maintains consistent branding and content quality, reinforcing its credibility in the fashion ecommerce technology market.

Security posture

The website enforces HTTPS and uses clientTransferProhibited status on the domain to prevent unauthorized transfers, reflecting good domain security practices. However, DNSSEC is not enabled, which is a recommended enhancement to prevent DNS spoofing. The site lacks explicit security headers such as Content-Security-Policy and X-Frame-Options, which could mitigate common web vulnerabilities. No sensitive data or credentials are exposed in the HTML content. There is no published security policy or incident response contact, which could be improved to enhance transparency and readiness. The use of multiple third-party tracking and marketing scripts increases the attack surface but is common in this industry. Overall, the security posture is solid but could benefit from additional hardening and published policies.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing attacks.
  2. Implement security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to enhance web security.
  3. Publish a dedicated security policy and incident response contact information to improve transparency and preparedness.
  4. Review third-party scripts regularly to minimize vulnerabilities and ensure compliance with privacy regulations.
  5. Consider adding a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Dressipi
Description
Dressipi delivers personalization for apparel retailers to help show their visitors the products they’re most likely to buy - and keep.
Key services
Product Tagging, Product Recommendations, Outfit Recommendations
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Bootstrap 3.3.7, Slick Carousel, Google Tag Manager, HubSpot, Hotjar, LinkedIn Insight Tag, Google Fonts
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML

Analytics and tracking

Services
HubSpot Analytics, Google Analytics (via GTM), Hotjar, LinkedIn Insight
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Facebook Pixel (hsadspixel.net), LinkedIn Insight Tag (snap.licdn.com), Hotjar
Marketing tools
HubSpot, LinkedIn Insight, Hotjar
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich focused on AI personalization for fashion ecommerce.
  2. Strong presence of client logos and success stories indicating market credibility.
  3. Use of multiple marketing and analytics tools with extensive user tracking.
  4. No direct contact emails or phone numbers found on the main pages.
  5. No explicit security or incident response policies published.
  6. Domain registration is stable and consistent with business claims.
  7. No WAF or blocking detected; full content accessible.
Technical notes

Notes

The website is built on a modern and stable technology stack including Jekyll CMS, jQuery, Bootstrap, and Slick Carousel for UI components. Hosting is on AWS infrastructure, indicated by the use of AWS DNS servers. The site uses multiple marketing and analytics tools such as HubSpot, Google Tag Manager, Hotjar, and LinkedIn Insight Tag, enabling extensive user tracking and marketing automation. Performance is moderate with asynchronous loading of scripts and responsive design for mobile devices. SEO is well addressed with proper meta tags, Open Graph data, and JSON-LD structured data. Accessibility is basic but could be improved with more ARIA attributes and semantic HTML. Overall, the technical implementation supports a professional and scalable ecommerce personalization platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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