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Security report for calltrackingmetrics.com

CallTrackingMetrics · Technology · United States

Low risk. 1 critical or high finding in Email security.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

CallTrackingMetrics is a technology company specializing in conversation analytics software tailored for sales and marketing teams. Their platform enables businesses to track phone calls, texts, and web leads, providing actionable insights to optimize marketing campaigns and improve customer engagement. Positioned as a SaaS provider, they integrate with major marketing platforms and offer automation features to streamline lead management. The website reflects a mature digital presence with professional design, comprehensive content, and strong branding consistency. Technically, the website employs a modern tech stack including JavaScript frameworks, HubSpot CMS, and multiple third-party analytics and marketing tools such as Google Analytics, Facebook Pixel, and LinkedIn Insight Tag. Performance and mobile optimization are excellent, ensuring a smooth user experience across devices. Security best practices are observed with HTTPS enforcement and security headers, although no explicit public security or incident response policies were found. The security posture is solid with no evident vulnerabilities or exposed sensitive data. Privacy compliance is well addressed with clear privacy and cookie policies, including consent mechanisms and GDPR compliance indicators. However, the absence of WHOIS data limits domain registration transparency, which slightly impacts trustworthiness assessment. Overall, the website is professional, secure, and business-focused, suitable for its target audience of sales and marketing professionals. Strategic recommendations include enhancing public security transparency by publishing incident response and security policies, implementing a security.txt file for vulnerability disclosure, and maintaining vigilance on third-party scripts to mitigate potential risks. These steps will further strengthen trust and security posture while supporting compliance efforts.

Scanned

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

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Keep watching calltrackingmetrics.com

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
85
Security headers
60
Email security
60
DNS health
80
Network security
100
GDPR outside view
95
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

CallTrackingMetrics operates in the technology sector, focusing on marketing and sales analytics solutions. Their SaaS business model targets medium-sized businesses and enterprises seeking to improve marketing ROI through detailed conversation analytics. The company leverages integrations with popular marketing platforms to enhance its value proposition. The website content and structure indicate a well-established market position with consistent branding and trust signals such as SSL encryption and comprehensive policies. The presence of multiple social media channels and marketing tools suggests an active engagement strategy. No parent or subsidiary companies were identified, indicating an independent operation. The company’s focus on conversation analytics positions it competitively in a growing niche within marketing technology.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, including Content Security Policy and Strict-Transport-Security. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of reputable third-party analytics and marketing scripts is extensive but appears well-managed. However, the lack of publicly available security policies or incident response documentation is a gap in transparency. The absence of WHOIS data reduces the ability to fully verify domain legitimacy, which is a moderate concern. Overall, the security measures in place are strong, but improvements in public security communication and vulnerability disclosure would enhance the security culture and trustworthiness.

Recommendations

  1. Publish a comprehensive public security policy and incident response plan to improve transparency and trust.
  2. Implement a security.txt file to facilitate responsible vulnerability disclosure.
  3. Regularly audit and update third-party scripts to mitigate potential security risks.
  4. Enhance WHOIS data transparency or provide domain registration details on the website to improve legitimacy perception.
  5. Maintain and improve privacy compliance measures, including clear data retention policies.

Contact details published on the site

Addresses
Legal name
CallTrackingMetrics, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
CallTrackingMetrics
Description
CallTrackingMetrics provides conversation analytics software designed to help sales and marketing teams track and analyze phone calls, texts, and web leads to optimize customer engagement and marketing ROI.
Key services
Call tracking, Conversation analytics, Lead management, Marketing attribution, Automation and integrations
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Analytics, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Taboola, Quora Pixel, Bing Ads, Reddit Pixel, New Relic Browser monitoring
Frameworks
React (likely), HubSpot (CMS/marketing automation)
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Content Security Policy implemented
  • Secure cookies
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Crazy Egg, HubSpot Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Taboola, StackAdapt
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Quora Pixel, Bing Ads, Reddit Pixel, Crazy Egg, Microsoft Clarity
Marketing tools
HubSpot, LeadsRx
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Extensive use of third-party marketing and analytics scripts.
  3. No signs of adult or malicious content.
  4. WHOIS data unavailable, limiting domain trust verification.
  5. Privacy and cookie policies are present and comprehensive.
  6. No explicit security or incident response policies found publicly.
Technical notes

Notes

The website is built on a modern technology stack, likely using React and HubSpot CMS, supported by a wide array of third-party marketing and analytics tools. Performance is optimized with fast loading times and excellent mobile responsiveness. SEO practices are well implemented with proper meta tags and structured data. Accessibility features are present but could be further enhanced. The extensive use of tracking pixels and marketing scripts indicates a sophisticated digital marketing infrastructure. No technical debt or legacy technology indicators were found. Hosting provider details were not explicitly identified from the content.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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