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Is bushmills.com a Scam? Security Check Results - Bushmills

bushmills.com Security Report Summary

bushmills.com received a security score of 67 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Bushmills's website security posture. Bushmills operates in the E-commerce industry in N/a.

Bushmills.com is the official e-commerce website for Bushmills Irish Whiskey, a well-established and recognized brand in the alcoholic beverages market. The site primarily serves consumers interested in purchasing Irish whiskey products and related gift sets. The business operates on the Shopify platform, leveraging modern e-commerce technologies and multiple marketing and analytics tools to enhance customer engagement and sales. The website demonstrates a good level of digital maturity with a professional design, mobile optimization, and integration of tracking and marketing services such as Google Tag Manager, Facebook Pixel, Bing Ads, Klaviyo, and Smartlook. Security posture is adequate with HTTPS enforced and domain registration protections in place, though improvements are recommended in DNSSEC adoption and security headers implementation. Privacy compliance is basic, with a cookie consent mechanism present but lacking visible privacy and terms of service pages. Overall, the site is trustworthy and professionally maintained, targeting mature audiences due to its alcohol-related content.

The security scan identified 28 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: Shopify, Cloudflare DNS, Google Tag Manager, Facebook Pixel, Bing Ads, Klaviyo, FastBundle, Smartlook.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and business-context intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is bushmills.com Safe? Security Analysis for Bushmills

https://www.bushmills.com/

Check if bushmills.com is a scam or legitimate. Free security scan and reviews.

E-commerceN/amedium
ShopifyCloudflare DNSGoogle Tag ManagerFacebook PixelBing Ads+3 more
Analyzed Completed
67
Security Score
MEDIUM RISK

GDPR-aligned

Data handling

EU

Hosting region

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AI Summary

Bushmills.com is the official e-commerce website for Bushmills Irish Whiskey, a well-established and recognized brand in the alcoholic beverages market. The site primarily serves consumers interested in purchasing Irish whiskey products and related gift sets. The business operates on the Shopify platform, leveraging modern e-commerce technologies and multiple marketing and analytics tools to enhance customer engagement and sales. The website demonstrates a good level of digital maturity with a professional design, mobile optimization, and integration of tracking and marketing services such as Google Tag Manager, Facebook Pixel, Bing Ads, Klaviyo, and Smartlook. Security posture is adequate with HTTPS enforced and domain registration protections in place, though improvements are recommended in DNSSEC adoption and security headers implementation. Privacy compliance is basic, with a cookie consent mechanism present but lacking visible privacy and terms of service pages. Overall, the site is trustworthy and professionally maintained, targeting mature audiences due to its alcohol-related content.

Detected Technologies

ShopifyCloudflare DNSGoogle Tag ManagerFacebook PixelBing AdsKlaviyoFastBundleSmartlook

9 urgent findings need attention

9 high

  • + 1 more findings in the full report below
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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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OffSeq Observations

No critical findings yet

78/100

Email Security

3 findings

85/100

DNS Health

2 findings

85/100

Network Security

1 finding

100/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Bushmills holds a strong market position as a heritage Irish whiskey brand with a domain age dating back to 1996, reflecting longstanding brand presence. The business model focuses on direct-to-consumer e-commerce sales supported by a Shopify backend. Key revenue streams include online sales of whiskey bottles and gift sets. The target customer segment is adult consumers of premium spirits. The company employs a robust marketing ecosystem including Klaviyo for email marketing and FastBundle for product bundling. The absence of direct contact information on the site suggests a focus on streamlined e-commerce rather than direct customer support. The partnership ecosystem includes major advertising platforms and analytics providers, enhancing market reach and customer insights.

Security Posture Analysis

Comprehensive Security Assessment

The website enforces HTTPS, ensuring encrypted communications. Domain registration status flags (clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited) provide protection against unauthorized domain changes. However, DNSSEC is not enabled, which could expose the domain to DNS spoofing risks. No explicit security headers were detected in the provided data, indicating potential gaps in defense-in-depth strategies. The site uses reputable third-party services for analytics and marketing, but no explicit security or incident response policies are published. Forms and inputs appear to be protected by CAPTCHA mechanisms and session storage protections. Overall, the security posture is moderate but could be enhanced by implementing additional security headers, DNSSEC, and publishing security policies.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.

Observations

Comprehensive website and business-context analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Bushmills

Description:

Ireland’s most awarded single malt Shop Now

Key Services:
Online sales of whiskey and gift setsBrand marketing and product information
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
ShopifyCloudflare DNSGoogle Tag ManagerFacebook PixelBing AdsKlaviyoFastBundleSmartlook
Frameworks:
Shopify Dawn theme
Platforms:
Shopify
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
75/100
Best Practices:
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics & Tracking

Services:
Google Analytics (via GTM)Bing Ads AnalyticsKlaviyoSmartlook
Tracking Level:extensive
Privacy Compliance:basic

Advertising & Marketing

Ad Networks:
Bing Ads
Tracking Pixels:
Facebook PixelBing Ads PixelKlaviyoSmartlook
Marketing Tools:
KlaviyoFastBundle
Transparency Level:basic

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is a professionally designed e-commerce site for Bushmills Irish Whiskey

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

35/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

88/100
Score

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:spf.protection.outlook.com -all
DNS Lookups:1/10
Policy:-all
DKIM Selectors Found
Selector:selector1(1416-bit rsa)
DMARC Details
Policy:quarantine
Aggregate Reports:[email protected]

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

44/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 85 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Short HSTS Max-Age

LOW

HSTS max-age is less than 1 year

HSTS Missing includeSubDomains

LOW

HSTS header does not include subdomains

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Registration Details

Domain Age
30 years(mature)
Expiry Risk
none(526 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:23.227.38.65
Name Servers:
amber.ns.cloudflare.com
coby.ns.cloudflare.com
MX Records:
10: bushmills-com.mail.protection.outlook.com
SOA:Serial: 2407164474, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:36ms

SPF Analysis

SPF Record:
v=spf1 include:spf.protection.outlook.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does bushmills.com compare?

See how bushmills.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on the Shopify platform using the Dawn theme, a modern and responsive framework. It integrates multiple third-party scripts for analytics, marketing, and product bundling, including Google Tag Manager, Facebook Pixel, Bing Ads, Klaviyo, FastBundle, and Smartlook. Hosting is provided via Shopify's CDN, ensuring reliable performance and global reach. The site shows good mobile optimization and SEO practices with proper meta tags and Open Graph data. Performance is moderate, with deferred and async loading of scripts to optimize page load times. Accessibility features are basic but present. The technical stack is modern and well-maintained, though some technical debt exists in the form of missing DNSSEC and security headers.
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Optional add-ons

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Full Report
PDF · email delivery · lifetime access
39.90
Total
Incl. 21% VAT
39.90
Already purchased? Enter unlock code
VisaMastercardApple PayGoogle Payvia EveryPay
SEQ SIA
Reg. No. 40203410806 · VAT LV40203410806

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