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Security report for bobfin.in

Bitly, Inc. · Technology · United States

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Bitly, Inc. is a well-established technology company founded in 2003, specializing in link management solutions including branded links, URL shortening, QR codes, and analytics. The company serves businesses and marketers globally, providing SaaS products that enhance digital marketing efforts and customer engagement. Bitly holds a strong market position as a trusted provider, evidenced by its association with major brands and comprehensive service offerings. The website demonstrates a mature technical infrastructure built on WordPress, leveraging modern analytics and consent management tools to ensure compliance and performance. Security posture is robust with HTTPS enforcement, domain protection, and privacy policies in place, though some improvements such as explicit security.txt publication and enhanced security headers could further strengthen defenses. Overall, Bitly's digital presence reflects professionalism, trustworthiness, and compliance with privacy regulations, supporting its enterprise-scale operations and market leadership.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching bobfin.in

This scan found 15 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bitly operates in the technology sector, focusing on digital marketing tools that enable businesses to create, manage, and analyze branded links and QR codes. Its SaaS business model targets enterprises and marketers seeking to optimize link engagement and tracking. The company benefits from a strong brand reputation, strategic partnerships, and a comprehensive product suite. Revenue streams likely include subscription plans and enterprise services. The website's content and structure indicate a focus on usability and customer support, with extensive resources and integrations. Bitly's ecosystem includes developer APIs and marketplace apps, enhancing its competitive advantage and growth potential.

Security posture

Bitly exhibits a mature security posture with enforced HTTPS, domain registration protections, and a dedicated trust center outlining security policies. The presence of cookie consent mechanisms and privacy policies indicates GDPR compliance efforts. No critical vulnerabilities or exposed sensitive data were detected in the website content. However, the absence of a published security.txt file and explicit incident response contact emails suggests room for improvement in vulnerability disclosure and incident management transparency. The use of third-party analytics and marketing scripts is managed with consent, reducing privacy risks. Overall, Bitly maintains a strong security culture aligned with enterprise expectations.

Recommendations

  1. Publish a security.txt file to facilitate responsible vulnerability disclosure.
  2. Add explicit incident response contact information (e.g., security@bitly.com or abuse@bitly.com).
  3. Implement and enforce Content-Security-Policy headers to mitigate script injection risks.
  4. Regularly audit third-party scripts and dependencies for vulnerabilities and update accordingly.
  5. Enhance transparency around data retention policies and user privacy controls.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bitly, Inc.
Description
Bitly is a technology company specializing in link management, branded links, URL shortening, QR codes, and analytics to help businesses grow clicks and engagement.
Key services
URL Shortener, Branded Links, QR Codes, Analytics, Link Management
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Snowplow Analytics, Google Tag Manager, OneTrust Consent Management, ProfitWell, AWS DNS, Google Domains DNS
Frameworks
JointsWP-CSS-master (WordPress theme framework)
Platforms
WordPress
Performance
fast
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security policies and trust center
  • Cookie consent mechanism implemented
  • No exposed sensitive data detected in HTML

Analytics and tracking

Services
Snowplow Analytics, Google Tag Manager, ProfitWell
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Snowplow Analytics, ProfitWell
Marketing tools
ProfitWell
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is business-focused, targeting marketers and enterprises.
  3. Strong presence of privacy and cookie policies with consent mechanisms.
  4. Use of multiple analytics and marketing tools with consent management.
  5. WHOIS data supports legitimacy and long-term operation.
  6. No suspicious or malicious indicators found.
Technical notes

Notes

The website is built on WordPress using a custom theme framework (JointsWP-CSS-master) and is hosted on AWS with CloudFront CDN for performance optimization. It integrates multiple analytics and marketing tools including Snowplow, Google Tag Manager, ProfitWell, and OneTrust for consent management. The site is mobile-optimized and accessible, with good SEO practices evident from meta tags and structured data. Performance is fast, supported by asynchronous script loading and CDN usage. Technical risks are minimal but include reliance on multiple third-party scripts which require ongoing security monitoring. The infrastructure reflects a modern, scalable platform suitable for enterprise-grade digital marketing services.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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