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Security report for baltland.com

Baltland · E-commerce · Latvia

Partial score · DNS & email only

62/100

0–100, higher is better. How it is calculated

Baltland is a small e-commerce business specializing in premium merino wool socks crafted sustainably in the Baltic region. The company positions itself as a niche premium brand emphasizing quality, durability, and natural fabrics. The website is built on the Shopify platform using the Dawn theme, leveraging modern web technologies and multiple analytics and marketing tools such as Microsoft Clarity, Klaviyo, and Facebook Pixel. The technical infrastructure is solid with good mobile optimization and SEO practices, hosted likely on Google Cloud infrastructure. Security posture is good with HTTPS enforced and domain transfer protections in place, though DNSSEC is not enabled and some security headers are missing. Privacy compliance is weak due to the absence of visible privacy and cookie policies and consent mechanisms. Contact information and incident response details are not explicitly published, which could impact user trust and compliance. Overall, the website is professional, safe, and functional but would benefit from enhanced privacy disclosures and security hardening.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
5of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • High

      No SPF record found

      SPF helps prevent email spoofing

      What to do: Add SPF record: "v=spf1 include:_spf.yourmailprovider.com ~all"

Need hands-on remediation? Email guard@offseq.com

Keep watching baltland.com

This scan found 17 issues across 4 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

Security headers
75
Email security
35
DNS health
80
GDPR outside view
58
Average
62

Not counted

  • SSL/TLS: did not complete in this scan.
  • Network security: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Baltland operates in the retail e-commerce sector focusing on sustainable fashion accessories, specifically merino wool socks for men and women. The business model is direct-to-consumer via an online Shopify store, targeting environmentally conscious consumers valuing quality and local production. The company was founded in 2021, consistent with domain registration data. Marketing efforts include active social media presence and use of advanced analytics and email marketing tools. The product range includes athletic socks, everyday socks, and gift boxes. The brand leverages local Baltic manufacturing as a competitive advantage. There is no evidence of partnerships or subsidiaries from the data provided. The company appears to be in a growth phase with a focus on brand building and customer engagement.

Security posture

The website demonstrates a moderate to good security maturity level. HTTPS is enforced, and domain registration includes transfer and update prohibitions, reducing risk of hijacking. However, DNSSEC is not enabled, which is a recommended best practice for domain security. The site uses CAPTCHA on forms to mitigate automated abuse. No explicit security policies, incident response contacts, or vulnerability disclosure programs are published, indicating gaps in security governance and transparency. The use of multiple third-party analytics and marketing scripts increases the attack surface and privacy risk. No exposed sensitive data or vulnerable libraries were detected in the analysis. Overall, the security posture is adequate for a small e-commerce site but could be improved with enhanced domain security, published policies, and incident response readiness.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish comprehensive privacy and cookie policies with clear GDPR compliance statements.
  3. Implement a cookie consent mechanism to comply with privacy regulations.
  4. Provide explicit contact information including security incident response and abuse contacts.
  5. Add security headers such as Content-Security-Policy and X-Content-Type-Options to harden the website.
  6. Consider publishing a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  7. Review third-party scripts for privacy impact and minimize tracking where possible.
  8. Improve accessibility features to enhance user experience for all visitors.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Baltland
Description
Baltland offers premium merino wool socks crafted sustainably in the Baltics, emphasizing natural fabrics, durability, and comfort.
Key services
Sale of men's and women's merino wool socks, Gift boxes, Athletic and everyday socks
Content quality
good
Branding
consistent

Technology

Stack
Shopify, JavaScript, CSS, HTML5, Google Fonts, Microsoft Clarity, Klaviyo, Parcely
Frameworks
Shopify Dawn theme
Platforms
Shopify
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Domain locked with transfer and update prohibitions
  • Use of CAPTCHA on forms

Analytics and tracking

Services
Microsoft Clarity, Shopify Analytics, Google Analytics, Facebook Pixel, Klaviyo
Tracking level
extensive
Privacy practices
poor

Advertising

Tracking pixels
Google Analytics (via Google Tag Manager), Facebook Pixel, Klaviyo
Marketing tools
Klaviyo, Shopify Analytics
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a Shopify-based e-commerce store selling premium merino wool socks.
  2. No explicit privacy, cookie, or terms of service pages found in the provided content.
  3. Multiple social media links are present, indicating active marketing channels.
  4. Use of modern web technologies and analytics tools is evident.
  5. Security posture is good but could be improved with DNSSEC and additional headers.
  6. No contact emails or phone numbers explicitly found in the visible content.
  7. No incident response or vulnerability disclosure information is published.
  8. Content is safe and suitable for general audiences.
Technical notes

Notes

Baltland's website is built on Shopify using the Dawn theme, a modern and widely used e-commerce framework. The site uses standard web technologies including HTML5, CSS, and JavaScript, with integrations for analytics (Microsoft Clarity, Shopify Analytics), marketing (Klaviyo, Facebook Pixel), and logistics (Parcely). Fonts are loaded from Google Fonts. The site is hosted on a CDN likely backed by Google Cloud Platform, ensuring good availability and performance. The site is mobile optimized with responsive design and basic accessibility features. SEO is supported by proper meta tags, Open Graph data, and structured JSON-LD data for organization and website. Performance is moderate with deferred script loading and preconnect hints. Technical debt appears low, but improvements could be made in security headers and privacy compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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