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Security report for avada.io

Avada Commerce · E-commerce · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

Avada Commerce is a medium-sized e-commerce technology company specializing in marketing automation solutions for Shopify merchants. Founded in 2014, it offers a comprehensive suite of integrated apps including SEO optimization, email marketing, sales boosters, loyalty programs, and store compliance tools. The company has a strong market position with over 300,000 merchants globally and a robust presence in the Shopify ecosystem. Technically, the website is built on WordPress with modern frameworks like UIkit and Yoast SEO, hosted on Cloudways, and optimized for performance and SEO. Security posture is strong with HTTPS, domain locking, and no visible vulnerabilities, though DNSSEC is not enabled and cookie consent mechanisms are missing. Overall, Avada Commerce demonstrates a professional, trustworthy, and technically mature online presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching avada.io

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
55
DNS health
85
Network security
100
GDPR outside view
65
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Avada Commerce targets Shopify merchants seeking to grow their online stores through automation and marketing tools. Its business model is SaaS-based, generating revenue from app subscriptions and services. The company leverages partnerships with related product domains such as joy.so and meetchatty.com to expand its ecosystem. Customer testimonials and social proof reinforce its credibility. The company operates primarily in the United States and Singapore, with a development team in Vietnam. Growth indicators include a large user base and extensive app offerings. Strategic observations suggest continued innovation and integration as key competitive advantages.

Security posture

The website employs HTTPS with a valid SSL certificate and domain status protections to prevent unauthorized changes. Security headers are implied but not explicitly listed. No sensitive data is exposed in the HTML content. The absence of DNSSEC is a minor gap. There is no public security policy or incident response contact, and no vulnerability disclosure program is evident. Forms are secured via WordPress Contact Form 7 with anti-spam honeypot fields. Overall, the security maturity is good but could be improved by adding explicit security policies, DNSSEC, and vulnerability disclosure mechanisms.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement a visible cookie consent banner to comply with GDPR and other privacy regulations.
  3. Publish a dedicated security policy page outlining security practices and incident response procedures.
  4. Establish and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Regularly audit third-party scripts and plugins to ensure no vulnerabilities or outdated libraries are present.

Contact details published on the site

Addresses
Legal name
Avada Commerce Pte. Ltd.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Avada Commerce
Description
Avada Commerce Pte. Ltd. is an e-commerce solution provider. Sales and development team in the USA and Vietnam. Provides marketing automation, SEO, email marketing, sales boosters, loyalty programs, and automation for Shopify merchants.
Key services
Marketing Automation, SEO Optimization, Email Marketing, Sales Boosters, Loyalty Programs, Store Compliance and Management
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, jQuery, UIkit, Google Tag Manager, Cloudflare DNS
Frameworks
Yoast SEO, UIkit
Platforms
Shopify (target platform), WordPress (CMS)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain locked with multiple client prohibitions
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for analytics
  • No vulnerable libraries detected

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Disqus
Marketing tools
Yoast SEO
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and structured data.
  2. Strong focus on Shopify e-commerce marketing automation.
  3. Multiple customer testimonials and social proof present.
  4. Good technical SEO and performance optimizations.
  5. No visible security or privacy policy gaps except cookie consent.
  6. WHOIS privacy protection is standard and justified.
  7. No suspicious or malicious indicators found.
Technical notes

Notes

The website is built on WordPress CMS with Yoast SEO plugin for SEO optimization and UIkit for UI components. It uses jQuery and Google Tag Manager for analytics and tracking. Hosting is provided by Cloudways, inferred from JSON-LD structured data URLs. The site is well-optimized for performance and mobile responsiveness, with lazy loading and preloading of fonts and images. Structured data is implemented using JSON-LD for organization, website, and person schema enhancing SEO. No technical debt or deprecated technologies were detected. The site uses domain locking EPP statuses to protect domain integrity.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 64/100Medium32 findingsView report
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