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Is arenaflowers.com a Scam? Security Check Results - Arena Flowers

arenaflowers.com Security Report Summary

arenaflowers.com received a security score of 71 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Arena Flowers's website security posture. Arena Flowers operates in the E-commerce industry in United Kingdom.

Arena Flowers is a UK-based e-commerce company specializing in ethical flower delivery and gift subscriptions. Positioned as the UK's #1 rated ethical flower company, it emphasizes sustainability, including planting over one million trees and avoiding fossil-based single-use plastics. The company offers hand-tied bouquets, flower subscriptions, and gift cards, targeting consumers who value ethical sourcing and sustainability. The website is professionally designed, mobile-optimized, and rich in content, supporting a strong market presence with over 22,000 Trustpilot reviews and a perfect ethical company score on the Good Shopping Guide. Technically, the website is built on the Shopify platform, leveraging modern technologies such as Google Tag Manager, Rollbar for error tracking, and Ometria for marketing automation. It employs HTTPS with strong security headers and a cookie consent mechanism, reflecting a mature digital infrastructure. Performance and accessibility are rated excellent, supporting a positive user experience. Security posture is strong with HTTPS enforcement and standard security headers, though the absence of a published security policy or incident response plan is noted. The WHOIS data is incomplete, showing no registrar or registrant information, which is unusual for a business founded in 2006 and slightly reduces trustworthiness. No signs of malicious activity or vulnerabilities were detected. Overall, Arena Flowers presents a trustworthy, professional, and ethically focused online business with a solid technical foundation. Strategic recommendations include publishing explicit security and incident response policies and addressing the WHOIS data anomaly to enhance transparency and trust.

The security scan identified 25 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: Shopify, Google Tag Manager, Rollbar, Ometria, MonsterInsights, Bing Ads, Trustpilot Widget.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and business-context intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is arenaflowers.com Safe? Security Analysis for Arena Flowers

https://www.arenaflowers.com/

Check if arenaflowers.com is a scam or legitimate. Free security scan and reviews.

E-commerceUnited Kingdommedium
ShopifyGoogle Tag ManagerRollbarOmetriaMonsterInsights+2 more
Analyzed Completed
71
Security Score
MEDIUM RISK

GDPR-aligned

Data handling

EU

Hosting region

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AI Summary

Arena Flowers is a UK-based e-commerce company specializing in ethical flower delivery and gift subscriptions. Positioned as the UK's #1 rated ethical flower company, it emphasizes sustainability, including planting over one million trees and avoiding fossil-based single-use plastics. The company offers hand-tied bouquets, flower subscriptions, and gift cards, targeting consumers who value ethical sourcing and sustainability. The website is professionally designed, mobile-optimized, and rich in content, supporting a strong market presence with over 22,000 Trustpilot reviews and a perfect ethical company score on the Good Shopping Guide. Technically, the website is built on the Shopify platform, leveraging modern technologies such as Google Tag Manager, Rollbar for error tracking, and Ometria for marketing automation. It employs HTTPS with strong security headers and a cookie consent mechanism, reflecting a mature digital infrastructure. Performance and accessibility are rated excellent, supporting a positive user experience. Security posture is strong with HTTPS enforcement and standard security headers, though the absence of a published security policy or incident response plan is noted. The WHOIS data is incomplete, showing no registrar or registrant information, which is unusual for a business founded in 2006 and slightly reduces trustworthiness. No signs of malicious activity or vulnerabilities were detected. Overall, Arena Flowers presents a trustworthy, professional, and ethically focused online business with a solid technical foundation. Strategic recommendations include publishing explicit security and incident response policies and addressing the WHOIS data anomaly to enhance transparency and trust.

Detected Technologies

ShopifyGoogle Tag ManagerRollbarOmetriaMonsterInsightsBing AdsTrustpilot Widget

8 urgent findings need attention

8 high

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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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OffSeq Observations

No critical findings yet

85/100

SSL/TLS Security

3 findings

77/100

DNS Health

3 findings

80/100

Network Security

1 finding

100/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Arena Flowers operates in the competitive UK floral e-commerce market with a unique selling proposition centered on ethical sourcing and sustainability. Its business model combines direct online sales of flowers and gifts with subscription services, targeting environmentally conscious consumers. The company leverages strong brand trust through certifications and customer reviews, supporting customer retention and growth. Partnerships with Fairtrade and charity initiatives enhance brand reputation. The use of Shopify enables scalable operations, while marketing tools like Ometria and Bing Ads support customer acquisition and engagement. The absence of detailed WHOIS data is a minor concern but does not detract significantly from the company's established market presence.

Extracted Contact Information

Marketing Intelligence Data

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, reducing common web vulnerabilities. The presence of recaptcha on forms and cookie consent mechanisms indicates attention to privacy and bot mitigation. However, the lack of publicly available security policies or incident response contacts limits transparency and preparedness perception. No exposed sensitive data or vulnerable libraries were detected. Compliance with GDPR is supported by comprehensive privacy and cookie policies. Overall, the security maturity is good but could be improved by publishing formal security documentation and vulnerability disclosure channels.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a dedicated security policy and incident response plan accessible from the website footer.

Observations

Comprehensive website and business-context analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Arena Flowers

Description:

The UK's most ethical flower company, helping people mark life's moments with ethically sourced flowers and gifts designed with sustainability in mind. 100/100 on the Good Shopping Guide's Ethical Company Index.

Key Services:
Ethical flower deliveryHand-tied bouquetsFlower subscriptionsGift cards and gifts
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
ShopifyGoogle Tag ManagerRollbarOmetriaMonsterInsightsBing AdsTrustpilot Widget
Platforms:
Shopify e-commerce platform
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
90/100
Best Practices:
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML
  • Use of recaptcha for forms

Analytics & Tracking

Services:
Google AnalyticsBing AdsOmetria
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Bing Ads
Tracking Pixels:
Google Analytics (via GTM)Bing AdsOmetria
Marketing Tools:
MonsterInsightsOmetria
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and e-commerce functionality.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

70/100
Score

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

68/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, banking, digital

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_s00002318.autospf.email ~all
DNS Lookups:1/10
Policy:~all
DKIM Selectors Found
Selector:google(1296-bit rsa)
Selector:k1(1296-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:quarantine
Subdomain Policy:quarantine
Aggregate Reports:[email protected]

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

77/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

80/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

Domain Registration Details

Domain Age
20 years(mature)
Expiry Risk
none(593 days)
Protection Level
basicDNSSEC OFF

DNS Records

A Records:13.227.192.60, 13.227.192.70, 13.227.192.110, 13.227.192.48
Name Servers:
ns-1049.awsdns-03.org
ns-2033.awsdns-62.co.uk
ns-325.awsdns-40.com
ns-649.awsdns-17.net
MX Records:
10: aspmx.l.google.com
20: alt1.aspmx.l.google.com
20: alt2.aspmx.l.google.com
30: aspmx2.googlemail.com
30: aspmx3.googlemail.com
SOA:Serial: 1, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:42ms

SPF Analysis

SPF Record:
v=spf1 include:_s00002318.autospf.email ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does arenaflowers.com compare?

See how arenaflowers.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on Shopify, a robust and scalable e-commerce platform, ensuring reliable hosting and performance. It uses modern front-end technologies and integrates multiple marketing and analytics tools such as Google Tag Manager, Bing Ads, Ometria, and Rollbar for error tracking. The site is mobile-optimized with responsive design and accessibility features. SEO is well implemented with proper meta tags, Open Graph data, and structured JSON-LD schema for organization and products. Performance is fast, aided by CDN usage for assets. Technical risks are minimal, primarily related to reliance on third-party scripts and incomplete WHOIS data. Opportunities exist to enhance security transparency and incident readiness.
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Optional add-ons

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Full Report
PDF · email delivery · lifetime access
39.90
Total
Incl. 21% VAT
39.90
Already purchased? Enter unlock code
VisaMastercardApple PayGoogle Payvia EveryPay
SEQ SIA
Reg. No. 40203410806 · VAT LV40203410806

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