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Security report for applepie.nl

Applepie · Technology · Netherlands

Medium risk. 3 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

65/100

Risk levelMedium

0–100, higher is better. How it is calculated

Applepie is a well-established full-service digital agency based in the Netherlands, specializing in branding, digital marketing, campaign content, and web development services primarily for small and medium-sized enterprises (SMEs). The company positions itself as a growth partner with over 20 years of experience and a strong client portfolio exceeding 200 organizations. Their service offerings are comprehensive, covering branding and positioning, digital marketing and data analytics, campaign and content creation, and web development technologies. The website reflects a professional and consistent brand image with excellent content quality and user experience. Technically, the website employs modern web technologies including jQuery, Google Tag Manager, Bing Ads, LinkedIn Insight Tag, and Leadinfo for analytics and marketing purposes. The site is built on a proprietary CMS (ApplepieCMS) and demonstrates good mobile optimization and SEO practices. Performance is moderate, with asynchronous loading of scripts to enhance speed. However, explicit security headers are not visibly implemented, though HTTPS is enforced, indicating a good SSL configuration. From a security standpoint, the website follows best practices such as HTTPS enforcement and cookie consent mechanisms compliant with GDPR. Certifications like Google Partner and Meta Certified, along with industry awards, enhance trustworthiness. However, the absence of a published security policy, incident response contacts, or a vulnerability disclosure mechanism suggests room for improvement in security transparency and readiness. Overall, Applepie presents a low-risk profile with a strong business credibility and digital maturity. Strategic recommendations include implementing explicit security headers, publishing a security policy and incident response information, and adding a security.txt file to facilitate vulnerability reporting. These steps would further strengthen their security posture and compliance stance.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

  3. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • High

      High-Risk Service Exposed: FTP

      Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

      What to do: Consider restricting access to FTP or implementing strong authentication

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

Need hands-on remediation? Email guard@offseq.com

Keep watching applepie.nl

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
95
Email security
65
DNS health
65
Network security
20
GDPR outside view
73
Average
65

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Applepie operates as a digital agency targeting SMEs in the Netherlands, offering a broad spectrum of services from branding and positioning to digital marketing and web development. Their competitive advantage lies in their integrated approach combining creative and digital expertise with data-driven marketing strategies. The business model is service-oriented, generating revenue through client projects and retainers. The company demonstrates growth potential supported by a sizable team of over 35 specialists and a client base exceeding 200 organizations. Their partnership with Next Revolution Group and certifications from Google and Meta indicate a strong ecosystem and industry recognition. The agency’s focus on personalized client engagement and comprehensive service offerings positions it well in the competitive digital agency market.

Security posture

The website exhibits a mature security posture with HTTPS enforced and a cookie consent mechanism aligned with GDPR requirements. The use of reputable analytics and marketing tools is balanced with user privacy controls. However, the lack of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options represents a potential area of vulnerability. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The absence of a published security policy or incident response contact channels limits transparency and preparedness for security incidents. No security.txt or vulnerability disclosure page was found, which could hinder responsible vulnerability reporting. Overall, the security posture is good but could be enhanced by adopting additional security best practices and transparency measures.

Recommendations

  1. Implement explicit security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web vulnerabilities.
  2. Publish a comprehensive security policy and provide clear incident response contact information on the website.
  3. Create and maintain a security.txt file to facilitate responsible vulnerability disclosure and improve security communication.
  4. Regularly audit third-party scripts and libraries to ensure no vulnerabilities are introduced via dependencies.
  5. Enhance accessibility features and performance optimizations to improve user experience and compliance.

Contact details published on the site

Addresses
Legal name
Applepie
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Applepie
Description
Applepie is a full-service digital agency focused on helping SMEs grow through branding, digital marketing, campaign content, and web development services.
Key services
Branding & Positioning, Campaign & Content, Digital Marketing & Data, Webdevelopment & Technology
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery 3.6.0, Google Tag Manager, Bing Ads, LinkedIn Insight Tag, Leadinfo, Fancybox (for video gallery), Swiper.js
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for cookies
  • No exposed sensitive data in HTML
  • Use of async/defer for scripts

Analytics and tracking

Services
Google Analytics (via GTM), Leadinfo, LinkedIn Insight Tag, Bing Ads
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Google Analytics (via GTM), LinkedIn Insight Tag, Leadinfo
Marketing tools
Leadinfo
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional digital agency targeting SMEs in the Netherlands.
  2. Strong branding and consistent design throughout the site.
  3. Comprehensive service offerings in digital marketing, branding, and web development.
  4. Good use of modern web technologies and tracking tools.
  5. Clear contact information and multiple communication channels.
  6. Cookie consent mechanism is implemented and GDPR compliant.
  7. No visible security policy or incident response information.
  8. No security.txt or vulnerability disclosure page found.
  9. Certifications and awards enhance trustworthiness.
Technical notes

Notes

The website is built on a proprietary CMS (ApplepieCMS) and utilizes a modern technology stack including jQuery 3.6.0, Google Tag Manager, Bing Ads, LinkedIn Insight Tag, and Leadinfo for analytics and marketing. The site employs asynchronous and deferred script loading to optimize performance. Fonts are loaded from Google Fonts with preconnect hints to improve loading speed. The design is responsive and mobile-optimized with good SEO practices including canonical tags and structured data in JSON-LD format. The site uses Swiper.js for interactive sliders and Fancybox for media galleries. Hosting provider details are not explicitly identified. Performance is moderate, with potential for improvement in loading speed and accessibility compliance. No critical technical debt or deprecated technologies were detected.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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