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Security report for adtribes.io

AdTribes Pty Ltd · E-commerce · Australia

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

AdTribes Pty Ltd operates a specialized WooCommerce product feed plugin business, serving over 90,000 WooCommerce store owners globally. Their flagship product enables easy creation and management of product feeds for major advertising platforms such as Google Shopping and Meta/Facebook, supported by a comprehensive set of templates and advanced filtering capabilities. The company is positioned as a trusted and established player in the e-commerce plugin market, with a strong reputation evidenced by numerous positive user reviews and endorsements from reputable sources like WPBeginner and WordPress.org. Technically, the website is built on a modern WordPress and WooCommerce stack, leveraging multiple plugins for analytics, marketing, and e-commerce functionality. The infrastructure includes Cloudflare DNS and SSL, ensuring secure and performant delivery. The site demonstrates good SEO practices, mobile responsiveness, and user-friendly design, contributing to an excellent user experience. From a security perspective, the site enforces HTTPS with good SSL configuration and employs client transfer protection at the domain level. While some advanced HTTP security headers are not detected, the site uses privacy-compliant analytics with opt-out mechanisms and maintains comprehensive privacy and cookie policies. No critical vulnerabilities or exposed sensitive data were found, indicating a mature security posture. Overall, AdTribes presents a low-risk profile with strong business credibility, technical maturity, and privacy compliance. Strategic recommendations include enhancing DNS security with DNSSEC, implementing additional HTTP security headers, and publishing a formal security policy and vulnerability disclosure to further strengthen trust and security culture.

Scanned

This is an earlier scan of adtribes.io. View the latest report

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching adtribes.io

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
75
DNS health
75
Network security
100
GDPR outside view
58
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AdTribes operates in the e-commerce sector, focusing on WooCommerce product feed generation for advertising and shopping platforms. Their business model includes offering both free and paid plugin versions, targeting WooCommerce store owners who require compliant and optimized product feeds. The company benefits from a large user base and positive community feedback, which supports growth and market penetration. Partnerships with complementary WooCommerce plugin providers and a parent company (Rymera Web Co Pty Ltd) enhance their ecosystem. Revenue streams likely include plugin sales, subscriptions, and affiliate marketing. The company demonstrates strategic content marketing through an active blog and educational resources, positioning itself as a thought leader in product feed management.

Security posture

The website exhibits a solid security foundation with HTTPS enforced and domain transfer protection. Analytics tracking respects user privacy with IP anonymization and opt-out capabilities. However, the absence of DNSSEC and some common security headers suggests room for improvement. No incident response or security policy pages were found, indicating a potential gap in formal security governance. The use of privacy protection in WHOIS is justified and common for commercial entities. Overall, the security posture is good but could be enhanced by adopting additional best practices and transparency measures.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS integrity and security.
  2. Implement HTTP security headers such as Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy.
  3. Publish a dedicated security policy page outlining security practices and incident response procedures.
  4. Create and maintain a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  5. Continue to monitor and update third-party plugins and dependencies to mitigate potential vulnerabilities.

Contact details published on the site

Legal name
AdTribes Pty Ltd
Registration number
ABN: 40 675 636 816
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AdTribes Pty Ltd
Description
WooCommerce Product Feed Plugin that enables easy creation of product feeds for Google Shopping, Meta/Facebook, and 100+ other platforms.
Key services
WooCommerce product feed generation, Feed templates for multiple ad networks, Feed validation tool, Scheduled feed updates, Category mapping, Google Analytics UTM tracking integration
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.8.2, WooCommerce 9.8.3, PHP (implied by WordPress), Google Analytics (via MonsterInsights plugin), Cloudflare DNS, SeedProd (coming soon/maintenance plugin), AffiliateWP, PushEngage, Easy Fancybox, Advanced Coupons for WooCommerce, WooCommerce Subscriptions
Frameworks
WooCommerce, WordPress
Platforms
WooCommerce, WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced with SSL
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Google Analytics anonymize IP enabled
  • Cookie opt-out mechanism for tracking

Analytics and tracking

Services
Google Analytics, MonsterInsights
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Shopping, Meta/Facebook, Bing Ads
Tracking pixels
MonsterInsights, PushEngage
Marketing tools
OptinMonster, MonsterInsights, PushEngage
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce plugin provider with strong market presence.
  2. Uses modern WordPress and WooCommerce technologies with multiple integrations.
  3. Good SEO and content marketing with active blog and user testimonials.
  4. Privacy and terms policies are present and comprehensive.
  5. No signs of malicious or suspicious activity.
  6. Good use of analytics and marketing tools with opt-out mechanisms.
  7. Domain uses privacy protection but is consistent with business profile.
Technical notes

Notes

The website is built on WordPress 6.8.2 with WooCommerce 9.8.3, utilizing a variety of plugins for enhanced e-commerce, marketing, and analytics functionality. The tech stack includes MonsterInsights for Google Analytics integration, PushEngage for push notifications, AffiliateWP for affiliate marketing, and SeedProd for coming soon/maintenance mode. The site is hosted behind Cloudflare DNS, providing performance and security benefits. The design is modern, mobile-optimized, and SEO-friendly. Performance is moderate, with room for optimization. Accessibility features are basic but present. The technical infrastructure supports the business goals effectively with scalable and maintainable components.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 66/100Medium31 findingsView report
  2. 66/100Medium32 findingsView report
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