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Security report for adtraction.com

Adtraction · E-commerce · Sweden

Medium risk. 5 critical or high findings in SSL/TLS, Security headers and 1 other check.

Security score

58/100

Risk levelMedium

0–100, higher is better. How it is calculated

Adtraction is a well-established affiliate marketing platform founded in 2007, headquartered in Sweden with a strong European presence. The company specializes in connecting brands with partners to drive sales through performance-based marketing. Their services include active partnership management, partner recruitment, and campaign optimization, targeting brands seeking to diversify and scale their online marketing efforts. The website reflects a professional and consistent brand image with good content quality and clear navigation. Technically, the site uses modern frameworks such as Bootstrap, jQuery, and OwlCarousel, hosted on Amazon AWS infrastructure, and employs analytics and consent management tools like Fathom Analytics and Cookiebot. Security posture is solid with HTTPS and cookie consent mechanisms, though there is room for improvement in publishing explicit security policies and incident response contacts. WHOIS data confirms domain legitimacy with consistent registration details and long domain age. Overall, the site is trustworthy, well-maintained, and compliant with GDPR requirements.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching adtraction.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
72
DNS health
90
Network security
100
GDPR outside view
68
Average
58

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Adtraction operates in the competitive affiliate marketing sector, leveraging a pay-for-performance business model that appeals to brands looking for cost-effective customer acquisition. Their multi-market platform access and active partnership management differentiate them from self-managed solutions. The company targets medium to large brands across various sectors including fashion, beauty, technology, and travel. Their European footprint with 12 offices supports localized market expertise. Testimonials and awards indicate strong client satisfaction and market credibility. The partnership ecosystem includes influencers, media houses, and tech platforms, enhancing marketing diversification. Strategic observations suggest a focus on scalable growth and risk mitigation for clients by reducing dependence on major platforms like search engines and social media.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, cookie consent management, and no visible exposure of sensitive data. However, the absence of published security policies, incident response contacts, and security headers such as Content-Security-Policy or X-Content-Type-Options indicates areas for enhancement. The use of third-party scripts like Google Tag Manager and Cookiebot is managed with consent mechanisms, reducing privacy risks. DNSSEC is not enabled, which could improve DNS security. Overall, the security maturity is good but could benefit from formal documentation and additional technical controls to strengthen defense and compliance.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and controls.
  2. Provide clear incident response contact information such as security@ or abuse@ email addresses.
  3. Implement security headers including Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security.
  4. Enable DNSSEC to enhance domain name system security.
  5. Regularly review and update third-party scripts and dependencies to mitigate vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Adtraction
Description
We help brands find new customers and sell more, while helping partners monetise their content.
Key services
Active partnership management, Affiliate marketing platform access, Partner recruitment, Campaign optimization
Content quality
good
Branding
consistent

Technology

Stack
Bootstrap 5.3.3, jQuery 3.4.1, OwlCarousel 2.3.4, Google Tag Manager, Elastic APM RUM, Cookiebot
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Fathom Analytics, Elastic APM RUM, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Fathom Analytics
Marketing tools
Elastic APM RUM, Cookiebot
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multiple language options
  2. Strong focus on affiliate marketing services for brands and partners
  3. Good use of modern web technologies and analytics tools
  4. Privacy and cookie policies are present and implemented with consent mechanism
  5. No visible security policy or incident response information
  6. WHOIS data supports legitimacy and long-term domain ownership
Technical notes

Notes

The website is built on a modern technology stack featuring Bootstrap 5.3.3, jQuery 3.4.1, and OwlCarousel 2.3.4, indicating a responsive and interactive user interface. The CMS is likely Umbraco, inferred from HTML class names and element identifiers. Hosting is provided by Amazon AWS, consistent with the registrar and DNS nameservers. Performance is moderate with preloading and lazy loading techniques used for images and scripts. Accessibility is basic but present, with some ARIA labels and responsive design. SEO is well addressed with meta tags, Open Graph data, and hreflang attributes for multiple languages. The site uses Google Tag Manager and Fathom Analytics for tracking, integrated with Cookiebot for consent management. Overall, the technical infrastructure is solid with opportunities to improve accessibility and security headers.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100Medium25 findingsView report
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