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Security report for addshoppers.com

addShoppers, Inc. · E-commerce · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

addShoppers, Inc. operates a sophisticated marketing funnel platform focused on driving discovery, recovering conversions, and building customer loyalty for eCommerce brands. Their key offerings include SafeOpt, a revenue recovery tool that re-engages high-intent shoppers via direct-to-inbox campaigns, and Minty, an AI-powered loyalty solution that enhances omnichannel reach and customer retention. The company positions itself as a trusted partner for performance marketers, boasting a strong reputation with a 4.8/5 rating on G2 and a customer base of thousands of growing brands. The website content is professionally designed, mobile-optimized, and rich in multimedia, reflecting a mature digital presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching addshoppers.com

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
45
Email security
87
DNS health
85
Network security
100
GDPR outside view
53
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The business targets performance marketers and eCommerce brands seeking to improve sales and loyalty through data-driven marketing solutions. Their SaaS model leverages AI and real-time triggers to deliver high-performing campaigns with guaranteed ROAS. The company has been operational since 2011, indicating established market presence. Trust signals such as customer testimonials, a TRUSTe privacy seal, and performance guarantees reinforce credibility. The absence of direct contact details on the website suggests a focus on lead generation through forms and expert consultations. The company leverages partnerships with analytics and marketing platforms like Google Tag Manager and Intercom to enhance service delivery.

Security posture

The website enforces HTTPS and employs domain registration locks to prevent unauthorized changes, indicating good baseline security. However, the absence of DNSSEC and missing security headers such as Content Security Policy or HSTS reduces the overall security posture. No public security or incident response policies are found, and no vulnerability disclosure or security.txt files are present. The site uses third-party scripts for analytics and marketing, which require ongoing monitoring for vulnerabilities. Overall, the security posture is solid but could be improved by implementing additional security headers, DNSSEC, and transparent security policies.

Recommendations

  1. Enable DNSSEC to enhance DNS security and prevent spoofing.
  2. Implement and publish security headers like CSP, HSTS, X-Frame-Options to mitigate common web attacks.
  3. Add a cookie consent banner to comply fully with GDPR and enhance user privacy transparency.
  4. Publish a clear security policy and incident response plan accessible to users and partners.
  5. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
addShoppers, Inc.
Description
Drive discovery, recover conversions, and build loyalty with addShoppers' complete marketing funnel platform. Trusted by leading eCommerce brands.
Key services
SafeOpt - Revenue Recovery, Minty - AI-Powered Loyalty
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Wistia video player, Intercom chat widget, Custom fonts (Kaleko, Inter), JavaScript modules, CSS3
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited and other EPP locks

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Marketing tools
Intercom, Wistia
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia.
  2. Strong branding and consistent messaging throughout site.
  3. No direct contact emails or phone numbers found on main site.
  4. Privacy policy and terms of service are present and accessible.
  5. No explicit cookie consent mechanism detected despite GDPR compliance claims.
  6. Use of modern web technologies and third-party marketing/analytics tools.
  7. No security.txt or explicit vulnerability disclosure policy found.
  8. No visible security headers detected in HTML content.
  9. Domain is well-registered with multiple EPP status locks and no DNSSEC.
Technical notes

Notes

The website uses a modern tech stack including Google Tag Manager for analytics, Wistia for video content, and Intercom for customer engagement. Custom fonts and CSS modules enhance branding and performance. Hosting is via AWS, indicated by DNS nameservers. The site is fast-loading, mobile-optimized, and accessible with good SEO practices. No CMS is detected, suggesting a custom or static site architecture. The technical implementation is robust with minor areas for improvement in security headers and cookie management.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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