Adaptive Media is Hungary's largest independent digital sales house, operating since 2006. The company specializes in innovative digital advertising solutions, portfolio management, and campaign execution for advertisers and media owners. Their website reflects a mature business with a clear market position and a professional digital presence. Technically, the site is built on WordPress with Elementor and integrates modern marketing and analytics tools such as Google Analytics, Facebook Pixel, and Google Tag Manager. The site is well-optimized for mobile and SEO, with a good user experience and clear navigation. Security posture is solid with HTTPS enforced and a GDPR-compliant cookie consent mechanism, though explicit privacy policy and terms of service pages were not detected in the scanned content. No critical vulnerabilities or WAF blocking were found, and WHOIS data confirms the domain's legitimacy and long-standing operation. Overall, the website demonstrates a good balance of business credibility, technical implementation, and privacy compliance, suitable for its industry and audience.
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
10 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
High
No Privacy Policy found
GDPR requires a clear and accessible privacy policy
What to do: Add a comprehensive privacy policy page and link to it prominently
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 29 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
72
Security headers
15
Email security
55
DNS health
80
Network security
20
GDPR outside view
10
Average
42
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention adaptivemedia.hu, from OffSeq Breach.
No leaked records found
Breach holds no records for adaptivemedia.hu right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Adaptive Media holds a strong market position in the Hungarian digital advertising sector as an independent sales house. Their business model focuses on aggregating premium digital media inventory and offering tailored advertising portfolios to clients. The company targets advertisers, agencies, and media owners, emphasizing professionalism, reliability, and innovation. The website content and social media presence support a medium-sized enterprise with a stable client base and ongoing campaign activity. The use of multiple social platforms and marketing tools indicates an active engagement strategy. No subsidiaries or parent companies were identified, suggesting an independent operation. The company’s longevity and consistent branding reinforce trust and market credibility.
Security posture
The website enforces HTTPS with a presumably strong SSL configuration, uses a consent management platform for GDPR compliance, and integrates standard marketing and analytics scripts responsibly. No security headers were explicitly detected in the provided data, and no security or incident response policies are published on the site. There is no evidence of a vulnerability disclosure program or security.txt file. The site does not expose sensitive data in HTML and uses secure forms. Overall, the security posture is good but could be improved by publishing explicit security policies, adding security headers, and establishing a vulnerability disclosure channel.
Recommendations
Publish a comprehensive privacy policy and terms of service pages accessible from the main navigation or footer.
Implement and publish a security policy and incident response contact information to enhance transparency.
Add a security.txt file or vulnerability disclosure page to encourage responsible reporting of security issues.
Enhance HTTP security headers such as Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security.
Regularly review and audit third-party scripts and plugins to mitigate potential vulnerabilities.
Automated reading of the public site. Ratings are indicative.
Business
Company
Adaptive Media
Description
Innovatív hirdetési megoldások szakértői kezekből, már 15 éve. A hirdetők számára a céljaik eléréséhez legoptimálisabb portfólió ajánlatot állítjuk össze.
Key services
digital advertising solutions, portfolio management, campaign management
Content quality
good
Branding
consistent
Technology
Stack
WordPress 6.8.1, Elementor 3.19.4, Smart Slider 3, Google Tag Manager, Google Analytics, Facebook Pixel, jQuery 3.7.1, Bootstrap, Font Awesome
Frameworks
WordPress, Elementor
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
80/100
Good practices seen
HTTPS enforced
Consent management platform for GDPR compliance
No exposed sensitive data in HTML
Analytics and tracking
Services
Google Analytics, WP Statistics
Tracking level
moderate
Privacy practices
basic
Advertising
Ad networks
InMobi, Google Ad Manager (DoubleClick)
Tracking pixels
Facebook Pixel
Marketing tools
Facebook Pixel
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is professionally designed and content-rich.
Strong presence of GDPR cookie consent mechanism.
No explicit privacy policy or terms of service pages found in the scanned content.
Contact information is clearly presented and consistent.
Use of multiple third-party marketing and analytics tools.
No security.txt or vulnerability disclosure found.
No signs of WAF or blocking mechanisms.
WHOIS data supports legitimacy and long-term operation.
Technical notes
Notes
The website is built on a modern WordPress CMS platform using Elementor for page building, supplemented by Smart Slider 3 for interactive content. It leverages popular libraries such as jQuery and Bootstrap, and integrates Google Fonts and Font Awesome for styling and icons. Marketing and analytics are managed via Google Tag Manager, Google Analytics, and Facebook Pixel. The site is mobile-optimized and uses a consent management platform for GDPR compliance. Performance is moderate, with some external dependencies that could impact load times. Accessibility features are basic but present. The technical stack is current and well-maintained, though opportunities exist for performance optimization and enhanced security header implementation.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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