Adaptive Media is Hungary's largest independent digital sales house, operating since 2006. The company specializes in innovative digital advertising solutions, assembling optimal portfolios for advertisers to achieve their goals. Their market position is strong within the Hungarian media sector, serving advertisers, media owners, and agencies with a medium-sized business footprint. The website reflects a professional and consistent brand image with clear contact information and active social media channels. Technically, the site is built on WordPress with Elementor, leveraging modern web technologies and integrating consent management for GDPR compliance. Security posture is solid with HTTPS and no visible vulnerabilities, though security headers and explicit privacy policies are absent. Overall, the site is well-structured, performant, and trustworthy, though improvements in privacy documentation and security headers are recommended.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
10/ 100 · Critical
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
10 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
High
No Privacy Policy found
GDPR requires a clear and accessible privacy policy
What to do: Add a comprehensive privacy policy page and link to it prominently
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 29 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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Recommended
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
72
Security headers
15
Email security
55
DNS health
80
Network security
20
GDPR outside view
10
Average
42
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention adaptivemedia.hu, from OffSeq Breach.
No leaked records found
Breach holds no records for adaptivemedia.hu right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Adaptive Media holds a leading position in Hungary's digital advertising market as an independent sales house. Their business model focuses on managing advertising portfolios and campaigns for clients, emphasizing professionalism, innovation, reliability, and quality. The company targets advertisers and media owners seeking premium digital advertising solutions. Their digital maturity is evidenced by the use of advanced CMS tools, tracking pixels, and consent management. The company maintains a robust partnership ecosystem via social media and advertising networks. Growth indicators include a large portfolio of over 60 websites and 1000+ campaigns annually. Strategic observations suggest focusing on enhancing privacy compliance and security transparency to strengthen market trust.
Security posture
The website demonstrates a mature security posture with enforced HTTPS, use of consent management tools, and no exposed sensitive data. However, the absence of explicit security headers such as Content-Security-Policy and lack of published security or incident response policies indicate room for improvement. No vulnerabilities or malicious scripts were detected in the provided content. The integration of third-party scripts like Google Tag Manager and Meta Pixel is handled asynchronously, reducing performance impact. The company should consider publishing clear privacy policies, terms of service, and incident response contacts to enhance compliance and readiness. Overall, the security posture is good but not comprehensive.
Recommendations
Publish a comprehensive privacy policy and terms of service accessible from the website footer or main menu.
Implement and configure security headers including Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
Provide clear incident response contact information such as security@ or abuse@ email addresses.
Regularly audit and update third-party scripts to mitigate potential vulnerabilities.
Enhance accessibility features to meet WCAG standards and improve user experience for all visitors.
Automated reading of the public site. Ratings are indicative.
Business
Company
Adaptive Media
Description
Innovatív hirdetési megoldások szakértői kezekből, már 15 éve. A hirdetők számára a céljaik eléréséhez legoptimálisabb portfólió ajánlatot állítjuk össze.
Key services
digital advertising solutions, portfolio assembly for advertisers, campaign management
Content quality
good
Branding
consistent
Technology
Stack
WordPress 6.8.3, Elementor 3.19.4, Smart Slider 3, Redux Framework, jQuery 3.7.1, Bootstrap CSS, Font Awesome, Google Fonts, Google Tag Manager, Meta Pixel, InMobi Consent Manager
Frameworks
WordPress, Elementor
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
85/100
Good practices seen
HTTPS enforced
Consent management for cookies
No exposed sensitive data in HTML
Use of Google Tag Manager and Meta Pixel with async loading
Analytics and tracking
Services
WP Statistics (implied), Google Tag Manager
Tracking level
moderate
Privacy practices
basic
Advertising
Ad networks
InMobi
Tracking pixels
Meta Pixel (Facebook Pixel)
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is fully accessible with no blocking or WAF challenges.
Content is in Hungarian language targeting Hungarian market.
Strong social media presence with Facebook, LinkedIn, Instagram, YouTube.
Use of modern web technologies and CMS (WordPress with Elementor).
Consent management implemented via InMobi CMP.
No explicit privacy policy or terms of service found in provided content.
Contact information is clearly presented and consistent.
No visible security vulnerabilities or exposed sensitive data.
Good SEO and structured data implementation.
No suspicious or malicious external links detected.
Technical notes
Notes
The website is built on a modern WordPress platform using Elementor for page building, Smart Slider 3 for sliders, and Redux Framework for theme options. It uses jQuery, Bootstrap CSS, Font Awesome icons, and Google Fonts for styling and functionality. The site loads asynchronously Google Tag Manager and Meta Pixel for analytics and marketing. Consent management is implemented via InMobi CMP, indicating GDPR awareness. Performance is moderate with good mobile optimization and SEO practices including structured data (JSON-LD) and Open Graph tags. No hosting provider details were found in the content. The site could benefit from enhanced security headers and improved accessibility compliance to reduce technical debt and risks.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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