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Security report for ad180.com

AD180 · Other · Denmark

Partial score · DNS & email only

69/100

0–100, higher is better. How it is calculated

AD180 is a Copenhagen-based advertising agency specializing in creative advertising solutions aimed at business growth. The company offers services such as brand strategy, digital marketing, creative content production, and media planning. Their market position is that of a small, focused agency delivering measurable results to clients, supported by client testimonials and case studies. Technically, the website is built on WordPress using modern block editor technology, with good mobile optimization and SEO practices. Security posture is adequate with HTTPS enabled but lacks advanced security headers and policies. Privacy compliance is weak due to the absence of privacy and cookie policies. The domain WHOIS data is missing, which raises concerns about registration transparency. Overall, the website is professional and functional but would benefit from enhanced security and compliance measures.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Facebook, LinkedIn

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching ad180.com

This scan found 16 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Email security
60
DNS health
75
Network security
100
GDPR outside view
35
Average
69

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention ad180.com, from OffSeq Breach.

No leaked records found

Breach holds no records for ad180.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets businesses seeking innovative advertising and marketing services, emphasizing measurable growth. Their business model is service-based, focusing on strategic marketing and creative content. The website content and testimonials suggest a client-centric approach with a focus on integrated marketing campaigns. The lack of WHOIS data and contact details limits full verification of business legitimacy. The company operates in the advertising sector within Denmark and appears to be a small-sized agency with a local market focus. No partnerships or subsidiaries are identified from the data.

Security posture

The website uses HTTPS, which is a fundamental security measure. However, it lacks important security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security, which could improve protection against common web attacks. No evidence of security policies, incident response contacts, or vulnerability disclosure programs is found, indicating a low maturity in security governance. No exposed sensitive data or vulnerable libraries were detected in the content. The absence of privacy and cookie policies also indicates compliance gaps with GDPR and related regulations. Overall, the security posture is moderate but requires improvements to meet best practices and regulatory requirements.

Recommendations

  1. Implement comprehensive privacy and cookie policies with user consent mechanisms to improve GDPR compliance.
  2. Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to enhance website security.
  3. Publish clear contact information including company emails and phone numbers to improve business credibility and user trust.
  4. Establish and publish an incident response policy and contact channels for security issues.
  5. Consider adding a vulnerability disclosure policy or security.txt file to encourage responsible reporting of security issues.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AD180
Description
AD180 is a Copenhagen based advertising agency focused on delivering measurable results for clients by providing creative advertising solutions for business growth. They offer services including brand strategy, digital marketing, creative content, and media planning.
Key services
Brand Strategy, Digital Marketing, Creative Content, Media Planning
Content quality
good
Branding
consistent

Technology

Stack
WordPress, PHP, JavaScript, CSS
Frameworks
WordPress block editor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS enabled

Analytics and tracking

Tracking level
minimal
Privacy practices
poor

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is fully accessible with no blocking or WAF detected.
  2. No privacy, cookie, or terms of service policies found on the site.
  3. No contact emails or phone numbers explicitly provided.
  4. Social media links present for LinkedIn, Facebook, and Instagram but generic URLs without company-specific handles.
  5. No security policies or incident response information available.
  6. No vulnerability disclosure or security.txt file detected.
  7. Website uses WordPress CMS with modern block editor and custom theme.
  8. Content is professionally presented with clear business focus and testimonials.
  9. WHOIS data is missing, indicating possible domain registration privacy or non-registration.
Technical notes

Notes

The website is built on WordPress CMS with a modern block editor theme, indicating a contemporary and maintainable infrastructure. The use of standard web technologies such as HTML5, CSS3, and JavaScript is evident. Performance appears moderate with optimized images and responsive design. Accessibility features such as skip links and semantic HTML are present, enhancing usability. SEO is supported by proper meta tags and structured content. However, the hosting provider is not identified, and no advanced performance optimization techniques (e.g., CDN usage) are explicitly detected. The absence of security headers and privacy policies suggests technical debt in security and compliance areas.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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