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Security report for accountinsight.ai

AccountInsight · Technology · N/a

High risk. 11 critical or high findings in Network security, Security headers and 1 other check.

Security score

49/100

Risk levelHigh

0–100, higher is better. How it is calculated

AccountInsight operates as a specialized B2B Demand Side Platform (DSP) focusing on cookieless display advertising and intent-based marketing. The platform targets B2B marketers aiming to reach companies with account-based advertising and live intent data. The website presents a professional and consistent brand image with clear messaging about its services and value proposition. Technically, the site is built on WordPress with Elementor and employs modern SEO and analytics tools, including Google Tag Manager, Matomo, and Microsoft Clarity, indicating a mature digital infrastructure. Security measures include HTTPS, Google reCAPTCHA Enterprise, and a comprehensive cookie consent mechanism, reflecting a strong commitment to user privacy and compliance. However, the absence of publicly available WHOIS data due to privacy protection limits domain registration transparency. Overall, the website demonstrates a solid security posture and good privacy compliance, with room for improvement in publishing explicit privacy policies and contact information.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

11 findings rated critical or high. Fix these first.

  1. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • Critical

      Critical Service Exposed: Telnet

      Port 23 (Telnet) is publicly accessible - Telnet - Unencrypted remote access

      What to do: Immediately restrict access to Telnet using firewall or VPN

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection
    • Critical

      Critical Service Exposed: MSSQL

      Port 1433 (MSSQL) is publicly accessible - MSSQL - Database server

      What to do: Immediately restrict access to MSSQL using firewall or VPN

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection
    • Critical

      Critical Service Exposed: MySQL

      Port 3306 (MySQL) is publicly accessible - MySQL - Database server

      What to do: Immediately restrict access to MySQL using firewall or VPN

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection
    • Critical

      Critical Service Exposed: RDP

      Port 3389 (RDP) is publicly accessible - RDP - Remote Desktop, prime ransomware target

      What to do: Immediately restrict access to RDP using firewall or VPN

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection
    • Critical

      Critical Service Exposed: Redis

      Port 6379 (Redis) is publicly accessible - Redis - In-memory database

      What to do: Immediately restrict access to Redis using firewall or VPN

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

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Keep watching accountinsight.ai

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
75
DNS health
80
Network security
0
GDPR outside view
83
Average
55
After the cap
49

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet · found on this site
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AccountInsight positions itself as a niche player in the B2B advertising technology sector, leveraging cookieless and intent-based marketing to differentiate from competitors. Its pay-as-you-go business model appeals to flexible B2B advertisers. The company maintains active social media profiles on Facebook and LinkedIn, supporting its marketing and partnership efforts. The use of advanced analytics and multiple tracking technologies suggests a data-driven approach to campaign optimization. The lack of explicit company registration or contact details on the site may be a strategic choice or an area for enhancement to boost trust. The platform's integration with major ad networks and marketing tools indicates a robust partnership ecosystem.

Security posture

The website exhibits a good security maturity level with HTTPS enforced and bot protection via Google reCAPTCHA Enterprise. The presence of a granular cookie consent banner aligns with GDPR and privacy best practices. Use of Matomo and Microsoft Clarity for analytics shows a preference for privacy-conscious tools. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, explicit security headers were not confirmed and should be audited. The absence of a published security policy or incident response contact is a gap that could be addressed to enhance transparency and readiness. Overall, the security posture is strong but could benefit from formal documentation and header hardening.

Recommendations

  1. Implement and verify comprehensive security headers including CSP, X-Frame-Options, and X-Content-Type-Options.
  2. Publish a clear and accessible privacy policy and terms of service pages on the website.
  3. Add explicit contact information including company emails and phone numbers to improve business credibility.
  4. Establish and publish a security policy and incident response contact channel to enhance trust and compliance.
  5. Regularly review and update third-party scripts and plugins to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AccountInsight
Description
AccountInsight is a cookieless B2B DSP designed for B2B Display Advertising & Intent Based Marketing. Reach the companies that count.
Key services
B2B Display Advertising, Intent Based Marketing, Account-Based Advertising, Live Intent Targeting
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, Google Tag Manager, Google reCAPTCHA Enterprise, Matomo Analytics, Microsoft Clarity, CookieYes Consent Management, HubSpot tracking, Beeswax (advertising), Cloudflare Bot Management
Frameworks
WordPress CMS, Elementor Page Builder
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enabled
  • Use of Google reCAPTCHA Enterprise for bot protection
  • Cookie consent banner with granular controls
  • Use of Matomo and Microsoft Clarity for analytics with privacy considerations

Analytics and tracking

Services
Matomo, Google Tag Manager, HubSpot Analytics, Microsoft Clarity
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Beeswax, LinkedIn Ads, Google Ads, Microsoft Advertising (Bing Ads)
Tracking pixels
Matomo, Microsoft Clarity, HubSpot
Marketing tools
HubSpot, CookieYes Consent Management
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses modern WordPress CMS with Elementor builder and Yoast SEO plugin.
  2. Comprehensive cookie consent mechanism with granular user controls is implemented.
  3. Multiple analytics and tracking services are used with privacy considerations.
  4. No contact emails or phone numbers explicitly found in the HTML content.
  5. WHOIS data is unavailable due to privacy protection or query failure.
  6. No explicit privacy policy or terms of service pages detected in the provided content.
  7. Social media presence includes Facebook and LinkedIn links.
  8. Website is served over HTTPS with good security practices observed.
  9. No WAF or blocking mechanisms detected; content fully accessible.
Technical notes

Notes

The website is built on a modern WordPress CMS platform using Elementor for page building and Yoast SEO for search optimization. It integrates multiple analytics and marketing technologies such as Google Tag Manager, Matomo, HubSpot, and Microsoft Clarity, indicating a sophisticated tracking and data collection infrastructure. The site is mobile optimized and accessible with good SEO metadata and structured data (JSON-LD). Performance is moderate, with potential improvements in loading speed and resource optimization. The use of cookie consent management via CookieYes ensures compliance with privacy regulations. Hosting provider details are not explicitly identified. Overall, the technical setup supports the business goals effectively with opportunities for further optimization and security enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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