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Security report for yelp.com

Yelp · Media · Finland

Security score

No score

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Yelp is a well-established online platform providing user-generated reviews and recommendations for local businesses, including restaurants, healthcare providers, and various services in Helsinki, Finland. The website is a localized Finnish version of the global Yelp platform, offering comprehensive business categories and search capabilities tailored to the Helsinki market. Yelp maintains a strong market position as a leading local business review platform with a large user base and extensive business listings. The business model revolves around user engagement, advertising, and business services such as Yelp Guest Manager and data products.

Scanned

This scan of yelp.com failed before its checks completed, so it has no score and the results below are incomplete.

NIS2 and GDPR posture

NIS2 outside view
Not assessed
GDPR outside view
Not assessed

Both readouts depend on the site's pages, which could not be loaded in this scan.

Priority findings

The scan did not complete, so there are no findings to show. A rescan usually gets through if the site was briefly unreachable.

Keep watching yelp.com

This scan could not reach the site. Monitoring re-runs every check daily and fills in the results once the site responds to the scanner.

Daily monitoring

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Yelp's market positioning is strong due to its global brand recognition and localized content strategy. The platform leverages user-generated content to drive traffic and engagement, monetizing through advertising and business tools. Target customers include consumers seeking trusted local business information and businesses aiming to enhance their online presence. Yelp's partnership ecosystem includes business service platforms and advertising agencies. Growth indicators include continuous expansion of categories and integration of AI-driven insights. The company operates under Yelp Inc., founded in 2004, with a large enterprise scale and a consistent brand identity.

Security posture

The website demonstrates a mature security posture with HTTPS enforced, comprehensive security headers, and cookie consent mechanisms compliant with GDPR. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. The use of OneTrust for cookie management and DataDome for bot protection indicates proactive security measures. However, no explicit incident response or security policy pages were found, suggesting an area for improvement in transparency. Overall, the security posture is strong with minor gaps in publicly available security governance documentation.

Recommendations

  1. Publish a dedicated security policy and incident response information to enhance transparency and trust.
  2. Regularly audit third-party scripts and libraries to mitigate potential vulnerabilities.
  3. Enhance contact information availability for security and privacy inquiries.
  4. Maintain and update cookie consent and privacy compliance mechanisms in line with evolving regulations.
  5. Invest in continuous security awareness and culture improvements across the organization.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Yelp
Description
Yelp provides user reviews and recommendations for local businesses including restaurants, shopping, nightlife, entertainment, services, and more in Helsinki.
Key services
User reviews, Business listings, Search for local services, Advertising for businesses
Content quality
excellent
Branding
consistent

Technology

Stack
React 18.3.1, Emotion CSS-in-JS, JavaScript ES Modules, OneTrust cookie consent, Google Analytics (disabled)
Frameworks
React
Platforms
Web desktop, Mobile web (alternate URLs)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with OneTrust
  • No exposed sensitive data in HTML
  • Secure forms with autocomplete off and aria attributes

Analytics and tracking

Services
Google Analytics (disabled), Snowplow
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Google Analytics (disabled), DataDome
Marketing tools
Yelp Guest Manager, Yelp Data for B2B, Agentic AI
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a localized Finnish version of Yelp for Helsinki area
  2. Comprehensive category listings and search functionality present
  3. Strong use of structured data for SEO and rich snippets
  4. Cookie consent implemented via OneTrust
  5. No direct company contact emails or phone numbers found on main page
  6. Social media presence is linked and consistent with Yelp brand
  7. No signs of phishing, malware, or suspicious content
Technical notes

Notes

The website is built on a modern React framework with Emotion CSS-in-JS styling, leveraging ES modules and advanced JavaScript features. Hosting is via Amazon AWS infrastructure, ensuring scalability and performance. The site is highly optimized for mobile and desktop with excellent SEO practices including structured data (JSON-LD) and Open Graph metadata. Accessibility features and responsive design are well implemented. Performance is fast with efficient asset loading from CDN. Technical risks are minimal but require ongoing maintenance to keep dependencies current and secure.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 86/100 +4Low19 findingsView report
  2. 82/100 +6Low21 findingsView report
  3. 76/100Low20 findingsView report
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