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Security report for wisdom-toothbrushes.com

Wisdom Toothbrushes Limited · Retail · United Kingdom

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

51/100

Risk levelMedium

0–100, higher is better. How it is calculated

Wisdom Toothbrushes Limited operates a professional e-commerce website specializing in oral care products including manual and power toothbrushes, teeth whitening, gum health, and eco-friendly products. The company targets general consumers in the UK and has a strong market presence supported by over 200 years of brand heritage. The website is well-branded, consistent, and provides comprehensive product ranges and oral health advice. Technically, the site is built on WordPress with WooCommerce, leveraging modern JavaScript frameworks and caching technologies to deliver a good user experience with mobile optimization and SEO best practices. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though there is room for improvement in security headers and incident response transparency. Overall, the site is trustworthy, compliant with GDPR, and professionally maintained, with clear contact information and active social media engagement.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching wisdom-toothbrushes.com

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
15
Email security
55
DNS health
75
Network security
20
GDPR outside view
85
Average
51

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company is positioned as a reputable UK oral care retailer with a diversified product portfolio catering to families and health-conscious consumers. Its business model is direct-to-consumer e-commerce, supported by content marketing through an oral health hub. The domain age and registration details align with the business claims, enhancing credibility. The company maintains active social media channels and newsletter sign-ups to engage customers and promote offers. No parent or subsidiary companies are identified, indicating an independent operation. The presence of VAT and registration numbers further supports legitimacy. The company benefits from a stable hosting provider and uses industry-standard CMS and e-commerce platforms.

Security posture

The website demonstrates a mature security posture with HTTPS enabled and domain transfer protection. Cookie consent is managed via a GDPR-compliant banner, and no sensitive data is exposed in the HTML. However, the absence of explicit security headers such as Content Security Policy or HSTS is a minor gap. No public security policy or incident response information is found, which could be improved to enhance transparency and readiness. No vulnerabilities or suspicious patterns were detected in the analysis. Overall, the security posture is good but could be strengthened with additional headers and published policies.

Recommendations

  1. Implement security headers including CSP, HSTS, X-Frame-Options, and X-XSS-Protection.
  2. Enable DNSSEC to improve domain name system security.
  3. Publish a dedicated security policy and incident response contact information.
  4. Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  5. Enhance accessibility features to meet WCAG standards for broader compliance and usability.

Contact details published on the site

Addresses
Legal name
Wisdom Toothbrushes Limited
Registration number
02881666
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Wisdom Toothbrushes Limited
Description
Wisdom offers everything you need to achieve healthy teeth, for life.
Key services
Sale of manual and power toothbrushes, Oral health advice and articles, Teeth whitening products, Gum health products, Eco-friendly oral care products
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, WooCommerce, Alpine.js, Swiper.js, Google Site Kit, LiteSpeed Cache
Frameworks
WordPress Core Framework
Platforms
WordPress CMS, WooCommerce E-commerce
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics
Tracking level
minimal
Privacy practices
good

Advertising

Marketing tools
Google Site Kit
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce platform for oral care products.
  2. Strong compliance with GDPR and cookie consent requirements.
  3. Clear and accessible contact information including email, phone, and physical address.
  4. Good use of modern web technologies and CMS.
  5. No signs of security blocking or WAF interference.
  6. Social media presence on major platforms supports brand trust.
  7. No adult or questionable content detected.
  8. WHOIS data supports legitimacy and business consistency.
Technical notes

Notes

The website uses a modern WordPress CMS with WooCommerce for e-commerce functionality. It incorporates Alpine.js for interactivity and Swiper.js for sliders, supported by LiteSpeed Cache for performance optimization. Google Site Kit is used for analytics and tag management. The site is hosted on UK2.net, indicated by the nameservers. Performance is moderate with good mobile responsiveness and SEO optimization. The site uses structured data (JSON-LD) for organization and website schema, improving search engine understanding. There is no evidence of technical debt or deprecated libraries. Overall, the technical infrastructure is robust and well-maintained, supporting a professional online retail experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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