WIJ Special Media B.V. is a Dutch media company specializing in data-driven advertising and media services targeting pregnant women and young families. Established in 2006, it holds a market-leading position with a database covering over 80% of the target demographic in the Netherlands. The company offers a comprehensive media portfolio including online, social, print, sampling, and e-commerce services, supported by a strong data foundation for audience targeting. The website is built on WordPress with modern plugins and integrates Google Analytics for tracking. Security posture is solid with HTTPS and DNSSEC enabled, though it lacks visible security headers and formal privacy and cookie policies. Contact information is clearly provided, enhancing business credibility.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
10/ 100 · Critical
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
9 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
High
No Privacy Policy found
GDPR requires a clear and accessible privacy policy
What to do: Add a comprehensive privacy policy page and link to it prominently
SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.
Critical
No email authentication configured
Domain is vulnerable to email spoofing
What to do: Implement SPF, DKIM, and DMARC immediately
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
72
Security headers
40
Email security
60
DNS health
60
Network security
100
GDPR outside view
10
Average
57
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention wijspecialmedia.nl, from OffSeq Breach.
No leaked records found
Breach holds no records for wijspecialmedia.nl right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company leverages a proprietary database sourced from pregnant women registering for a gift package, enriched post-birth, to create targeted marketing audiences. Its parent company is Moeder en Kind B.V., which holds licensing rights for Prénatal brands. The business model focuses on niche media targeting with data-driven marketing solutions. The website reflects a medium-sized enterprise with consistent branding and professional content. Partnerships and certifications such as Privacy Waarborg indicate trustworthiness. The company’s digital presence is mature but could improve compliance transparency.
Security posture
The website enforces HTTPS and DNSSEC, indicating strong baseline security. No exposed sensitive data or vulnerable libraries were detected. However, the absence of security headers like Content-Security-Policy and lack of published security or incident response policies represent areas for improvement. No vulnerability disclosure or security.txt files were found. Overall, the security posture is good but could be enhanced by adopting additional best practices and transparency measures.
Recommendations
Publish comprehensive privacy and cookie policies with GDPR-compliant consent mechanisms.
Implement security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
Add a dedicated security or incident response page with contact channels for vulnerability reporting.
Regularly audit and update WordPress plugins to mitigate potential vulnerabilities.
Enhance accessibility features and provide clear data retention policies to improve compliance and user trust.
Automated reading of the public site. Ratings are indicative.
Business
Company
WIJ Special Media B.V.
Description
WIJ Special Media (WSM) is a data-oriented media company focused on pregnant women and young families. It is market leader in the communication market for this target group, offering a modern and extensive media portfolio including database-driven audiences for mail campaigns, social advertising, list rental, lead generation, and data enrichment.
Key services
Data audience creation, Mail campaigns, Social advertising, List rental, Lead generation, Content partnerships, Print media, Sampling, E-commerce, Research
Website is professionally designed and well-structured.
Content is focused on a niche media market for young families.
No privacy or cookie policy pages found, which is a compliance gap.
Contact information is clearly presented in multiple locations.
Use of modern WordPress plugins and Google Analytics for tracking.
No visible security headers detected in HTML source.
No forms detected on the homepage; contact likely via email or contact page.
SSL and DNSSEC are properly configured.
No WAF or blocking mechanisms detected.
Technical notes
Notes
The website uses WordPress CMS with a modern tech stack including Bootstrap, jQuery, LayerSlider, WPBakery Page Builder, and Slider Revolution. Google Fonts and Google Analytics are integrated for design and tracking. Hosting is provided by team.blue nl B.V., a reputable Dutch registrar. The site is mobile-optimized with responsive design and good SEO practices via Yoast SEO plugin. Performance is moderate, with room for optimization. No critical technical debt or deprecated libraries were detected. The site lacks some accessibility features and security headers, which are recommended for modernization.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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