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Security report for whirlpool.se

Whirlpool Sverige · Retail · Sweden

Low risk. 3 critical or high findings in GDPR outside view.

Security score

77/100

Risk levelLow

0–100, higher is better. How it is calculated

Whirlpool Sverige operates as the localized Swedish website for Whirlpool, a global leader in household appliances. The site offers a range of products including washing machines, dryers, ovens, refrigerators, kitchen hoods, and coffee machines, targeting Swedish consumers seeking quality home appliances. The website is professionally designed with consistent branding and good content relevance, supporting Whirlpool's market position as a trusted appliance provider in Sweden. Technically, the site employs modern JavaScript libraries, Google Analytics, Google Tag Manager, and OneTrust for cookie consent, indicating a mature digital infrastructure with moderate performance and good mobile optimization. Security posture is solid with HTTPS enforced and cookie consent implemented, though explicit security headers and detailed security policies are absent. The WHOIS data for the exact subdomain is unavailable, which is typical for subdomains, but the overall domain and branding strongly suggest legitimacy. Privacy compliance is basic with cookie consent but lacks a clearly visible privacy policy or terms of service. Overall, the site is trustworthy and professionally maintained but could improve transparency in privacy and security disclosures.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, YouTube

      What to do: Document all third-party data sharing in your privacy policy

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Keep watching whirlpool.se

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
100
Security headers
80
Email security
75
DNS health
65
Network security
100
GDPR outside view
40
Average
77

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Whirlpool Sverige serves as a key regional extension of Whirlpool Corporation, focusing on retail and distribution of household appliances in Sweden. The business model centers on direct consumer engagement through product information and support. The site reflects a large enterprise with consistent branding and a clear target audience of Swedish consumers. The lack of explicit contact information and privacy policies on the homepage suggests potential areas for improvement in customer engagement and regulatory compliance. The presence of multiple tracking and analytics tools indicates a data-driven approach to marketing and user experience optimization. Whirlpool's strong global brand and market presence provide competitive advantages, though localized digital maturity could be enhanced by adding more comprehensive compliance and contact details.

Security posture

The website demonstrates a good security baseline with HTTPS enabled and cookie consent mechanisms in place, reflecting awareness of GDPR and privacy regulations. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options reduces the overall security robustness. No security.txt or vulnerability disclosure information is present, limiting transparency for security researchers and incident reporting. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The site would benefit from publishing clear security policies and incident response contacts to enhance trust and preparedness. Overall, the security posture is moderate but can be improved with additional best practices and transparency.

Recommendations

  1. Implement and publish a comprehensive privacy policy and terms of service accessible from the homepage.
  2. Add explicit security headers including CSP, HSTS, and X-Frame-Options to strengthen security posture.
  3. Provide clear contact information including emails and phone numbers for customer support and security incidents.
  4. Establish and publish a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  5. Regularly audit third-party scripts and tracking tools to minimize privacy risks and improve compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Whirlpool Sverige
Description
Whirlpool levererar alla möjliga typer av hushållsapparater för att du ska känna skillnaden! Allt från tvättmaskiner till torktumlare, ugnar till kylskåp, köksfläktar till kaffemaskiner
Key services
Sales of household appliances, Product information and support
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Google Analytics, Google Tag Manager, OneTrust Cookie Consent, Thron Digital Assets Tracking
Frameworks
New Relic RUM monitoring
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner with opt-in
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Google Tag Manager, New Relic RUM
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Thron Tracking
Marketing tools
Thron Digital Assets Tracking
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no WAF blocking
  2. Content is professionally presented and relevant to household appliances
  3. Cookie consent is implemented via OneTrust
  4. No explicit privacy policy or terms of service found in provided HTML
  5. No contact emails or phone numbers explicitly found in the HTML snippet
  6. Multiple external tracking and analytics scripts detected
  7. No security.txt or vulnerability disclosure information found
  8. WHOIS data for the exact subdomain is missing, but this is typical
  9. SSL is enabled and appears properly configured
  10. No suspicious or malicious content detected
Technical notes

Notes

The website uses a modern JavaScript-based front-end with asynchronous loading of analytics and tracking scripts including Google Analytics, Google Tag Manager, and Thron Digital Assets tracking. It integrates OneTrust for cookie consent management, indicating compliance efforts with GDPR. The site loads fonts and stylesheets efficiently with preload hints and uses responsive design techniques for mobile optimization. New Relic Real User Monitoring (RUM) scripts are present for performance tracking. No CMS is explicitly detected from the HTML, but the structure suggests a custom or enterprise platform. Performance is moderate with room for optimization. Accessibility features are basic but present. SEO is supported by structured data (JSON-LD) for website and search actions. Hosting provider details are not evident from the HTML content. Overall, the technical infrastructure is solid but could benefit from enhanced accessibility and performance tuning.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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