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Security report for whirlpool.dk

Whirlpool Danmark · Retail · Denmark

Medium risk. 3 critical or high findings in GDPR outside view.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Whirlpool Danmark operates as a regional branch of the global Whirlpool Corporation, providing home appliances to Danish consumers. The website serves as a comprehensive platform for product information, customer support, and product registration, reflecting a mature retail business model focused on consumer electronics and household appliances. The site demonstrates a consistent brand presence aligned with Whirlpool's global identity. Technically, the website employs modern web technologies including JavaScript frameworks, Google Analytics, Google Tag Manager, and OneTrust for cookie consent management. The use of New Relic Browser Agent indicates a focus on performance monitoring and user experience optimization. The site is mobile-optimized and incorporates accessibility features, although some improvements could be made. From a security perspective, the website enforces HTTPS, implements security headers such as Content Security Policy, and uses cookie consent mechanisms to comply with GDPR. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of a public security policy or vulnerability disclosure page suggests room for improvement in transparency and incident response readiness. Overall, Whirlpool Danmark's website presents a trustworthy and professional digital presence with strong privacy compliance and a solid security posture. The lack of WHOIS data due to privacy protection is typical for large brands and does not detract from the site's legitimacy. Strategic recommendations include enhancing security transparency and accessibility features to further strengthen user trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook

      What to do: Document all third-party data sharing in your privacy policy

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Keep watching whirlpool.dk

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
70
Email security
60
DNS health
65
Network security
100
GDPR outside view
40
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Whirlpool Danmark holds a strong position in the Danish home appliances market as part of the global Whirlpool Corporation. The business model centers on retail sales, customer support, and product lifecycle services such as registration. The website's integration with multiple regional Whirlpool domains indicates a well-established partnership ecosystem. The company targets Danish consumers seeking reliable household appliances, leveraging brand recognition and comprehensive digital marketing tools. Growth indicators include active user interaction tracking and engagement with product reviews and support channels. The business benefits from a consistent branding strategy and adherence to privacy regulations, supporting sustained market presence.

Security posture

The website exhibits a mature security posture with enforced HTTPS, robust security headers, and GDPR-compliant cookie consent mechanisms. The integration of New Relic for performance and error monitoring enhances operational security. No exposed credentials or vulnerable libraries were identified in the analyzed content. However, the absence of a dedicated security policy or incident response contact information limits transparency and preparedness communication. Compliance with GDPR is evident, but further enhancements such as publishing a vulnerability disclosure policy and appointing a data protection officer contact would improve security culture and incident readiness. Overall, the site balances user privacy and security effectively within its retail context.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and user guidance.
  2. Implement a vulnerability disclosure or security.txt file to facilitate responsible reporting.
  3. Enhance accessibility features to improve compliance with standards and user experience.
  4. Regularly audit and update third-party scripts to mitigate potential vulnerabilities.
  5. Provide clear contact information for data protection officer or security incident response.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Whirlpool Danmark
Description
Whirlpool Danmark is a provider of home appliances, targeting Danish consumers with a wide range of household products.
Key services
Home appliance sales, Product registration, Customer support
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Google Analytics, Google Tag Manager, OneTrust Cookie Consent, New Relic Browser Agent
Frameworks
Foundation (CSS framework)
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Content Security Policy present
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics, New Relic Browser Agent
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
New Relic
Marketing tools
OneTrust Cookie Consent
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Comprehensive privacy and cookie policies with consent mechanisms are implemented.
  3. Strong use of analytics and marketing tools with event tracking for user interactions.
  4. No exposed sensitive data or security vulnerabilities detected in scripts or content.
  5. WHOIS data is unavailable, likely due to privacy protection, but website branding and content support legitimacy.
  6. Multiple international Whirlpool domains linked as partners or regional sites.
  7. No explicit contact emails or phone numbers found in the provided HTML snippet; likely present on contact page.
  8. No security.txt or vulnerability disclosure page detected.
  9. Good mobile optimization and SEO practices observed.
Technical notes

Notes

The website utilizes a modern technology stack including JavaScript, Google Analytics, Google Tag Manager, OneTrust for cookie consent, and New Relic for performance monitoring. The CSS framework Foundation is used for responsive design. The site demonstrates good mobile optimization and SEO practices with proper meta tags and structured data. Performance is moderate, with opportunities for optimization in loading speed and accessibility. The absence of a detected CMS suggests a custom or proprietary platform. Hosting details are not explicitly identified. Overall, the technical infrastructure supports a professional and user-friendly experience with room for modernization and enhanced accessibility.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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