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Security report for whatstheword.co

Alchemy Advertising Pvt. Ltd. · Media · United States

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

53/100

Risk levelMedium

0–100, higher is better. How it is calculated

WORD is an influencer marketing agency based in India, owned by Alchemy Advertising Pvt. Ltd., a subsidiary of The Alchemy Group. The company specializes in connecting brands with social media influencers to build brand awareness and engagement through managed campaigns and a self-serve influencer marketplace. The website demonstrates a professional presence with good content quality, clear navigation, and consistent branding. The target audience includes brands seeking influencer marketing services and social media influencers looking to build their brand. Technically, the website uses modern JavaScript libraries and tracking tools, hosted on reliable infrastructure with Amazon S3 for media assets and Name.com for DNS. Security posture is good with HTTPS enforced and domain transfer protection, but lacks DNSSEC and security headers. Privacy compliance is basic with a privacy policy present but no cookie consent mechanism. No direct company contact emails or phone numbers are published, relying mainly on forms and social media for contact. Overall, the website is trustworthy and legitimate with a moderate to good security and privacy posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching whatstheword.co

This scan found 26 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
85
DNS health
50
Network security
40
GDPR outside view
53
Average
53

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the media sector focusing on influencer marketing, a growing digital marketing niche. Its business model includes managed influencer campaigns (WORD Plus) and a self-serve platform (WORD Marketplace) targeting brands and influencers. The parent company, The Alchemy Group, provides a broader ecosystem and credibility. The website showcases multiple case studies with measurable campaign results, indicating operational maturity and client engagement. Social media integration and tracking tools support marketing efforts. The absence of direct contact details may limit immediate trust but is mitigated by active social channels and newsletter subscription. The company appears positioned as a small but established player in the Indian influencer marketing space with potential for growth.

Security posture

The website enforces HTTPS and uses domain transfer protection, which are strong security indicators. However, the lack of DNSSEC and absence of security headers such as Content-Security-Policy and X-Frame-Options represent areas for improvement. No exposed sensitive data or vulnerable libraries were detected in the HTML content. Form inputs use client-side validation but no visible server-side security policies or incident response contacts are published. Privacy compliance is partial with a privacy policy but no cookie consent banner. Overall, the security posture is moderate but could be enhanced by implementing recommended headers, DNSSEC, and publishing security policies.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web attacks.
  3. Add a cookie consent banner to comply with GDPR and other privacy regulations.
  4. Publish a security policy and incident response contact information to improve transparency and trust.
  5. Consider adding direct company contact emails and phone numbers to enhance business credibility and user trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Alchemy Advertising Pvt. Ltd.
Description
WORD is an influencer marketing agency in India that connects brands with influencers for brand building, content creation and awareness.
Key services
WORD Plus (managed influencer marketing campaigns), WORD Marketplace (self-serve platform for micro-influencers), WORD Monetize, WORD Talent
Content quality
good
Branding
consistent

Technology

Stack
jQuery 3.4.1, Select2, Parsley.js (form validation), AOS (Animate On Scroll), Twilio Chat SDK, Google Analytics, Facebook Pixel
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Use of form validation (Parsley.js)

Analytics and tracking

Services
Google Analytics, Facebook Pixel
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Facebook Pixel
Marketing tools
Facebook Pixel, Twilio Chat
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is fully accessible with no blocking or WAF challenges
  2. No explicit privacy or cookie consent mechanisms detected
  3. WHOIS data is transparent and consistent with business claims
  4. Use of modern JavaScript libraries and tracking tools
  5. No exposed sensitive data or obvious vulnerabilities in HTML content
  6. Social media presence is active and linked
  7. No direct company contact emails or phone numbers found on main pages
  8. Newsletter subscription form collects email addresses with validation
  9. No security.txt or vulnerability disclosure policy found
Technical notes

Notes

The website is custom-built using modern JavaScript libraries such as jQuery, Select2, Parsley.js for form validation, and AOS for animations. It integrates Twilio Chat SDK for chat functionality and uses Google Analytics and Facebook Pixel for tracking and marketing analytics. Hosting is distributed with DNS managed by Name.com and media assets served from Amazon S3. The site is mobile optimized with responsive design and good SEO meta tags. Performance is moderate with asynchronous loading of scripts. No CMS detected, indicating a bespoke solution. Technical debt appears low but could benefit from improved security headers and privacy compliance features.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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