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Security report for werbehelden.com

Werbehelden GmbH · Media · Austria

Medium risk. 4 critical or high findings in Security headers, SSL/TLS and 1 other check.

Security score

60/100

Risk levelMedium

0–100, higher is better. How it is calculated

Werbehelden GmbH is a small Austrian marketing agency specializing in below-the-line marketing, ambient media, promotions, and sampling campaigns. The company offers comprehensive 360-degree promotional services including concept creation, planning, execution, and documentation. Their market position is that of an established regional player with award-winning campaigns and a strong focus on experiential marketing. The website is professionally designed, mobile-optimized, and provides clear navigation and rich content in German targeting business clients seeking direct marketing solutions. Technically, the site uses modern JavaScript libraries, Matomo and Google Analytics for tracking, and implements a detailed cookie consent mechanism with GDPR compliance. Security posture is good with HTTPS enforced and privacy-conscious analytics configurations, but lacks some HTTP security headers and a published security policy or incident response contacts. The WHOIS data is missing or inaccessible, which raises concerns about domain registration legitimacy despite the active and professional website presence. Overall, the site scores well on content quality, technical implementation, and privacy compliance but is slightly penalized for WHOIS inconsistencies and minor security header omissions.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

  3. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • High

      High-Risk Service Exposed: FTP

      Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

      What to do: Consider restricting access to FTP or implementing strong authentication

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

Need hands-on remediation? Email guard@offseq.com

Keep watching werbehelden.com

This scan found 22 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
35
Email security
85
DNS health
60
Network security
20
GDPR outside view
100
Average
60

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Werbehelden operates in the media sector, focusing on direct marketing and promotional services. Their business model revolves around service delivery for experiential marketing campaigns, including ambient media, promotions, sampling, and event marketing. The company targets brands and businesses looking to engage customers directly and creatively. Their competitive advantage lies in their comprehensive service offering, award-winning campaigns, and strong local presence in Austria. The website supports lead generation through newsletter signups and promoter recruitment via a dedicated subdomain. The company maintains active social media profiles on Instagram and Facebook, enhancing brand visibility. Despite the lack of WHOIS transparency, the business appears credible with clear contact details and professional content.

Security posture

The website enforces HTTPS and uses privacy-conscious analytics tools such as Matomo with local EU data storage and IP anonymization in Google Analytics. A comprehensive cookie consent mechanism allows users granular control over tracking and third-party content. However, the absence of HTTP security headers like Content Security Policy, HSTS, and X-Frame-Options reduces the overall security posture. No security.txt or incident response information is published, limiting transparency for vulnerability reporting. No vulnerabilities or exposed sensitive data were detected in the content. The site demonstrates a moderate to good security maturity level but could improve by implementing recommended headers and publishing security policies.

Recommendations

  1. Implement HTTP security headers including Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), X-Frame-Options, and X-XSS-Protection to enhance protection against common web attacks.
  2. Publish a security.txt file and incident response contact information to facilitate responsible vulnerability disclosure and improve transparency.
  3. Regularly audit and update third-party scripts and analytics tools to mitigate potential vulnerabilities.
  4. Investigate and resolve the WHOIS registration anomaly to improve domain legitimacy and trustworthiness.
  5. Enhance privacy compliance by clearly documenting data retention policies and providing easy access to data subject rights information.

Contact details published on the site

Addresses
Legal name
Werbehelden GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Werbehelden GmbH
Description
Werbehelden is a marketing agency specializing in below-the-line marketing, ambient media, promotions, and sampling campaigns. They offer 360-degree promotion concepts, planning, execution, and documentation services.
Key services
Ambient Media, Promotion, Sampling, Event Marketing, Media Distribution
Content quality
good
Branding
consistent

Technology

Stack
HTML5, CSS3, JavaScript, jQuery 3.3.1, Matomo Analytics, Google Analytics, Google Tag Manager, Google Fonts, Vimeo Player, YouTube Player, echonetCookieController
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with granular controls
  • IP anonymization in Google Analytics
  • Local data storage for Matomo in EU

Analytics and tracking

Services
Matomo, Google Analytics, Google Tag Manager, leadfeeder
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Matomo, leadfeeder
Marketing tools
Matomo, leadfeeder
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Comprehensive cookie consent mechanism with granular user control
  3. Multiple analytics and tracking tools used with privacy considerations
  4. Clear contact information and business address provided
  5. No security.txt or explicit security policy pages found
  6. WHOIS data missing or domain not found in WHOIS database, unusual for active site
  7. Website content is in German targeting Austrian market
  8. Social media presence on Instagram and Facebook linked
  9. Promotion subdomain used for promoter registration and login
Technical notes

Notes

The website is built with standard web technologies including HTML5, CSS3, and JavaScript with jQuery 3.3.1. It integrates multiple analytics platforms such as Matomo, Google Analytics, Google Tag Manager, and leadfeeder for visitor tracking and marketing insights. Google Fonts and embedded video players from Vimeo and YouTube are used for enhanced user experience. The site is mobile-optimized and includes accessibility features such as skip links and ARIA labels. Performance is moderate with asynchronous loading of scripts and caching headers. No CMS or hosting provider information is explicitly detected. The technical stack is modern but could benefit from additional security hardening and performance optimization.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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