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Security report for voyado.com

Voyado · Retail · Sweden

High risk. 5 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

44/100

Risk levelHigh

0–100, higher is better. How it is calculated

Voyado is a medium-sized Swedish technology company specializing in customer experience platforms tailored for retail and e-commerce sectors. Their platform integrates CRM, CDP, marketing automation, and AI-powered product discovery to enable personalized marketing and loyalty management. The company serves over 400 retail brands, positioning itself as a trusted partner in the Nordic retail market. The website reflects a mature digital presence with comprehensive content, strong branding, and clear calls to action such as demo requests. Technically, the site is built on WordPress with extensive use of HubSpot for marketing automation and forms, supported by Cloudflare CDN for performance and security. The site employs modern SEO practices including Yoast SEO and structured data (JSON-LD). Mobile optimization and accessibility are well addressed, ensuring a good user experience across devices. From a security perspective, the site enforces HTTPS, uses multiple security headers, and implements a detailed cookie consent mechanism compliant with GDPR. No critical vulnerabilities or exposed sensitive data were detected. However, explicit security policies and incident response contacts are not publicly available, which could be improved to enhance trust. Overall, Voyado's website demonstrates a strong business credibility and technical maturity with good privacy compliance. Strategic recommendations include publishing a dedicated security policy, incident response information, and vulnerability disclosure guidelines to further strengthen their security posture and transparency.

Scanned

This is an earlier scan of voyado.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching voyado.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
70
DNS health
80
Network security
40
GDPR outside view
58
Average
44

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Voyado operates in the retail technology sector, offering a SaaS platform that combines customer data management, marketing automation, and AI-driven product discovery. Their business model focuses on B2B engagements with retail and e-commerce brands, leveraging integrations with technology partners and developer resources. The presence of multiple customer case studies and G2 badges indicates a focus on customer success and market validation. The company targets medium to large retail businesses in the Nordic region, with a growing footprint evidenced by new product launches like Retail Media. Their partnership ecosystem includes HubSpot, Salesloft, and Piwik Pro, enhancing their marketing and analytics capabilities.

Security posture

The website exhibits a mature security posture with enforced HTTPS, use of security headers such as HSTS, CSP, and X-Frame-Options, and a comprehensive cookie consent mechanism that respects user privacy and GDPR requirements. The absence of exposed sensitive data and the use of reputable third-party services reduce risk. However, the lack of a publicly available security policy and incident response contact information represents a gap in transparency and preparedness. No signs of malware, phishing, or vulnerabilities were found. The site would benefit from publishing a vulnerability disclosure policy and security.txt file to facilitate responsible reporting and enhance trust.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact channels such as security@ or abuse@ email addresses.
  3. Implement and publish a vulnerability disclosure or bug bounty program to encourage responsible reporting.
  4. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance accessibility features for cookie consent controls to improve compliance and user experience.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Voyado
Description
All-in-one CRM, CDP, marketing software and AI-powered product discovery purely built for retail and ecommerce.
Key services
Customer loyalty platform, Product discovery engine, Marketing automation, Omnichannel engagement, Retail media
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, HubSpot, jQuery, Google Tag Manager, Cloudflare, Piwik Pro, Typeform
Frameworks
Yoast SEO
Platforms
HubSpot CMS, HubSpot Forms
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner with granular controls
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics, Piwik Pro, HubSpot Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Marketing Platform, DoubleClick
Tracking pixels
HubSpot, Piwik Pro, Salesloft
Marketing tools
HubSpot, Typeform, Salesloft
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Comprehensive cookie consent with detailed categories and granular controls
  2. Multiple customer case studies and testimonials enhance trust
  3. Use of HubSpot for marketing automation and form handling
  4. Strong SEO and structured data implementation
  5. No visible security or privacy red flags
  6. Contact information clearly provided with phone and email
  7. No explicit terms of service found
  8. No explicit security policy or incident response information found
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including jQuery, HubSpot forms and analytics, Google Tag Manager, and Cloudflare CDN. SEO is optimized using Yoast SEO plugin and structured data in JSON-LD format. Performance is moderate with lazy loading images and responsive design ensuring excellent mobile optimization. Accessibility is good with focus management in modals and consent banners. The site uses multiple external services for analytics, marketing, and security, reflecting a mature digital infrastructure. Opportunities exist to improve technical documentation of security policies and incident response mechanisms.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 59/100 −2Medium33 findingsView report
  2. 61/100Medium30 findingsView report
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