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Security report for voyado.com

Voyado · Retail · Sweden

Medium risk. 4 critical or high findings in Security headers and GDPR outside view.

Security score

59/100

Risk levelMedium

0–100, higher is better. How it is calculated

Voyado is a Sweden-based technology company specializing in customer experience platforms tailored for retail and e-commerce sectors. Their platform integrates CRM, loyalty management, AI-driven product discovery, and retail media to enhance customer engagement and increase revenue. With over 400 retail brands as customers and a strong market presence, Voyado positions itself as a leading solution provider in the Nordic retail technology market. The website reflects a mature, professional business with comprehensive product offerings and strong customer testimonials. Technically, the site is built on WordPress with HubSpot integrations, leveraging modern web technologies and SEO best practices. The infrastructure is hosted on AWS with robust performance and mobile optimization. Security posture is strong with HTTPS, security headers, and secure forms, although DNSSEC is not enabled and no explicit security policy or vulnerability disclosure is published. Overall, the site demonstrates a high level of digital maturity and business credibility, with minor areas for security enhancement. Recommendations include enabling DNSSEC, publishing a security policy, and adding a vulnerability disclosure mechanism to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching voyado.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
15
Email security
70
DNS health
65
Network security
40
GDPR outside view
68
Average
59

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Voyado operates in the retail technology sector, offering a SaaS platform that combines customer data management, marketing automation, and AI-powered product discovery. Their business model targets B2B clients, primarily retail and e-commerce managers seeking to improve customer engagement and loyalty. The company leverages partnerships and integrations, including technology and consultancy partners, to expand its ecosystem. Their market positioning is strong in the Nordics, supported by positive customer case studies and high G2 ratings. Revenue streams likely include subscription fees for platform access and additional services such as retail media. The company emphasizes multi-market efficiency and sustainability, indicating strategic growth and market adaptation. The website content and structure reflect a focus on professional, enterprise-grade solutions with a clear value proposition for marketing and e-commerce professionals.

Security posture

Voyado's website demonstrates a mature security posture with HTTPS enforced, comprehensive security headers, and secure form handling including explicit user consent for data processing. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of DNSSEC and a publicly available security policy or incident response contact are areas for improvement. No vulnerability disclosure or security.txt file was found, which could enhance transparency and trust. The site uses reputable third-party services like HubSpot and Google Tag Manager, which are industry standards for marketing and analytics but require proper configuration to avoid privacy issues. Overall, the security posture is strong for a commercial SaaS platform website, with recommendations to formalize security policies and improve DNS security.

Recommendations

  1. Enable DNSSEC on the voyado.com domain to improve DNS security and prevent spoofing.
  2. Publish a dedicated security policy page outlining security practices and incident response procedures.
  3. Implement a vulnerability disclosure policy or security.txt file to encourage responsible reporting of security issues.
  4. Regularly audit third-party scripts and libraries to ensure no vulnerabilities or privacy risks are introduced.
  5. Enhance transparency around data retention policies and user privacy controls to strengthen GDPR compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Voyado
Description
All-in-one CRM, Loyalty, CDP, marketing software and AI-powered product discovery purely built for retail and e-commerce.
Key services
Customer Engagement Platform, AI-powered Product Discovery, Retail Media, CRM, Loyalty Management, Marketing Automation, E-commerce Search and Merchandising
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery 3.5.1, HubSpot Forms, Google Tag Manager, Yoast SEO, AWS DNS, JSON-LD structured data
Frameworks
WordPress
Platforms
HubSpot CMS, AWS Hosting
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of security headers
  • Secure forms with consent checkboxes

Analytics and tracking

Services
HubSpot Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
HubSpot Analytics, G2 Review Widget
Marketing tools
HubSpot Forms, G2 Reviews
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and interactive elements.
  2. Strong use of structured data and SEO best practices.
  3. Multiple customer case studies and testimonials enhance trust.
  4. Use of HubSpot for forms and analytics indicates professional marketing infrastructure.
  5. No signs of phishing, malware, or suspicious content.
  6. Contact information is clearly presented with multiple channels.
  7. No explicit security policy or incident response page found.
  8. No vulnerability disclosure or security.txt file detected.
  9. Domain registration is consistent and appropriate for the business.
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including jQuery 3.5.1, HubSpot forms and analytics, Google Tag Manager, and Yoast SEO for optimization. Hosting is provided via AWS, indicated by DNS nameservers. The site is well-optimized for performance and mobile responsiveness, with lazy loading of images and videos. Structured data using JSON-LD is implemented for SEO and rich snippets. The site uses multiple external domains for analytics, marketing, and content delivery, all reputable and expected for a professional SaaS platform. No technical debt or deprecated technologies were detected. The site architecture supports scalability and integration with partner ecosystems. Overall, the technical implementation is robust, modern, and aligned with best practices for enterprise SaaS websites.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 61/100 +17Medium30 findingsView report
  2. 44/100High29 findingsView report
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