Visit Knoxville operates as a regional tourism promotion website providing comprehensive information about events, attractions, accommodations, and dining in Knoxville, Tennessee. The site targets tourists, families, couples, and event planners, positioning itself as a key resource for visitors to the region. The business model centers on destination marketing and visitor engagement through digital content and trip planning tools. Technically, the website employs a modern tech stack including jQuery, RequireJS, and various media and analytics integrations, hosted on a CMS platform known as Simpleview. The site demonstrates good mobile optimization, SEO practices, and user experience design. Security posture is solid with HTTPS enforced and some security best practices observed, though additional headers and integrity checks could enhance protection. Privacy compliance is basic with privacy and cookie policies present, but no explicit GDPR compliance indicators or detailed data retention policies were found. The absence of WHOIS registration data raises concerns about domain legitimacy, though the professional presentation and partner integrations suggest a legitimate entity. Overall, the site scores well on content and technical implementation but should address WHOIS transparency and enhance security headers for improved trust.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
73/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
5 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
52
Security headers
50
Email security
70
DNS health
75
Network security
100
GDPR outside view
73
Average
70
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention visitknoxville.com, from OffSeq Breach.
No leaked records found
Breach holds no records for visitknoxville.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The website serves as a digital gateway for Knoxville's tourism sector, offering event calendars, visitor guides, and local business listings. Its competitive advantage lies in its comprehensive coverage of local attractions and integration with regional partners such as film and sports commissions. Revenue streams likely include advertising, partnerships, and possibly commissions from bookings or promotions. The target customer segments include leisure travelers, business event planners, and local residents seeking event information. Growth indicators include active content updates and use of modern marketing tools. The partnership ecosystem includes CRM providers and film location services, enhancing operational capabilities. Strategic observations suggest a focus on digital engagement and regional branding to maintain market leadership in tourism promotion.
Security posture
The website exhibits a moderate security maturity level with HTTPS enabled and some security headers present. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, the lack of advanced security headers such as Content-Security-Policy and Subresource Integrity for external scripts represents a potential risk. Compliance gaps include limited GDPR indicators and absence of a dedicated security policy or incident response information. Data protection practices appear standard but could benefit from enhanced transparency and formalized incident response readiness. The security culture is implied through use of reputable third-party services and analytics but lacks explicit documentation. Overall, the security posture is adequate for a public tourism site but should be improved to mitigate emerging threats and regulatory requirements.
Recommendations
Implement comprehensive WHOIS registration transparency to improve domain legitimacy and trust.
Add advanced security headers including Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
Incorporate Subresource Integrity (SRI) for all external scripts to prevent supply chain attacks.
Enhance privacy compliance by explicitly addressing GDPR requirements and publishing data retention policies.
Publish a security policy and incident response plan with clear contact channels to improve security culture and user trust.
Automated reading of the public site. Ratings are indicative.
Business
Company
Visit Knoxville
Description
Tourism promotion site for Knoxville, Tennessee offering information on events, attractions, hotels, restaurants, and things to do.
Key services
Event listings, Trip planning tools, Hotel and restaurant guides, Visitor guides, Film and sports commission information
Content quality
good
Branding
consistent
Technology
Stack
jQuery 2.2.4, RequireJS, Vimeo Player API, Glide.js, Plyr, Cloudinary, Google Tag Manager, Facebook Pixel, TikTok Pixel, Quantcast, Simpleview CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
80/100
Good practices seen
HTTPS enforced
No exposed sensitive data in HTML
Use of async and defer on scripts to improve load
No inline event handlers
Analytics and tracking
Services
Google Analytics, Facebook Analytics, TikTok Analytics, Quantcast
Tracking level
extensive
Privacy practices
basic
Advertising
Ad networks
Google DoubleClick, Quantcast
Tracking pixels
Facebook Pixel, TikTok Pixel, TVSquared
Marketing tools
CrowdRiff
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is a professional tourism portal for Knoxville, TN
Content is rich with event listings, attractions, and visitor information
No signs of adult or malicious content
Uses multiple third-party marketing and analytics tools
WHOIS data is missing or privacy protected, which reduces trust
No explicit contact emails or phone numbers found on main pages
Privacy and cookie policies are present and accessible
No terms of service or security policy pages detected
Technical notes
Notes
The website uses a modular JavaScript architecture with RequireJS and integrates multiple third-party libraries such as jQuery, Vimeo Player API, Glide.js, and Plyr for media handling. It leverages cloud-based image hosting via Cloudinary and employs Google Tag Manager for analytics and marketing tag management. The site is built on the Simpleview CMS platform, specialized for tourism destinations. Performance is moderate with asynchronous loading of scripts and lazy loading of images. Mobile optimization is good with responsive design and accessible navigation. Accessibility features are basic but present, including skip links and ARIA attributes. SEO is supported by comprehensive meta tags and Open Graph data. Technical risks include reliance on multiple external scripts which require ongoing security monitoring and potential technical debt from older libraries like jQuery 2.2.4.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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