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Security report for ump.ua

Ukrainian Marketing Project (UMP) · Media · Ukraine

Medium risk. 8 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

51/100

Risk levelMedium

0–100, higher is better. How it is calculated

Ukrainian Marketing Project (UMP) is an established independent marketing and media research company based in Ukraine since 1996. It specializes in providing qualitative and quantitative research services, focus groups, and periodic studies, serving advertisers, advertising agencies, and broadcasters. The company holds recognized certifications such as IRIS, ESOMAR, and UAM, reinforcing its market credibility. Technically, the website is built on WordPress with a moderate tech stack including jQuery and Google reCAPTCHA, offering a good user experience with mobile optimization and clear navigation. Security posture is solid with HTTPS and spam protection, though it lacks advanced security headers and published security policies. Privacy compliance is weak due to missing privacy and cookie policies. Overall, the website is professional and trustworthy but could improve in privacy and security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching ump.ua

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
30
Email security
85
DNS health
75
Network security
20
GDPR outside view
35
Average
51

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

UMP operates in the media research sector, targeting manufacturers, advertising agencies, and broadcasters primarily in Ukraine. Its competitive advantage lies in its long-standing market presence, specialized research projects like the Cigarette Brands Library, and recognized industry certifications. The business model revolves around delivering research data and insights to clients, supported by a portfolio of regular and syndicated studies. The company maintains partnerships with reputable organizations, enhancing its credibility. Growth indicators include a diverse client base and multilingual website support. Strategic observations suggest opportunities to expand digital presence and enhance compliance to meet evolving data protection standards.

Security posture

The website demonstrates a basic to moderate security maturity level with enforced HTTPS and use of Google reCAPTCHA to protect forms from spam. However, it lacks critical security headers such as Content-Security-Policy and Strict-Transport-Security, which are important for mitigating common web vulnerabilities. There is no visible incident response or vulnerability disclosure information, which limits transparency and preparedness. No exposed sensitive data or vulnerable libraries were detected. The absence of privacy and cookie policies indicates compliance gaps, particularly with GDPR and similar regulations. Overall, the security posture is adequate but requires enhancements to align with best practices and regulatory requirements.

Recommendations

  1. Implement and publish a comprehensive privacy policy and cookie policy with explicit consent mechanisms.
  2. Add security headers including Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and Strict-Transport-Security to improve defense-in-depth.
  3. Publish a security policy or incident response contact information to enhance transparency and readiness.
  4. Introduce a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  5. Enhance accessibility features and SEO optimization to improve user experience and search visibility.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Ukrainian Marketing Project (UMP)
Description
UMP is an independent marketing and media research company established in Ukraine in November 1996. It conducts media research for networks, regional broadcasters, advertising agencies, and advertisers. The company offers qualitative and quantitative research, focus groups, periodic studies, and specialized projects such as Cigarette Brands Library and Retail Audits.
Key services
Qualitative research, Quantitative research, Focus groups, Periodic studies, Rent a focus group room, On-line translation
Content quality
good
Branding
consistent

Technology

Stack
jQuery 2.2.4, Google reCAPTCHA v2, Slick Slider, Bootstrap 3.3.6 (commented out), WordPress 4.6.1, SiteOrigin Panels, Contact Form 7, Accordion Shortcodes, Video Background plugin
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Google reCAPTCHA on contact form
  • No exposed sensitive data in HTML

Analytics and tracking

Tracking level
minimal
Privacy practices
poor

Advertising

Transparency
poor

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation and multilingual support (EN, UA, RU).
  2. No explicit privacy, cookie, or terms of service policies found.
  3. Contact form uses Google reCAPTCHA for spam protection.
  4. Certifications and client logos enhance trust.
  5. No security.txt or incident response information available.
  6. No analytics or tracking scripts detected beyond reCAPTCHA.
  7. No advertising or affiliate marketing detected.
Technical notes

Notes

The website is built on WordPress 4.6.1 with a combination of plugins including Contact Form 7, SiteOrigin Panels, and video background plugins. It uses jQuery 2.2.4 and Google reCAPTCHA v2 for form protection. The site loads external resources from Google Fonts and jQuery CDN. Performance is moderate with some legacy scripts and commented out Bootstrap references. Mobile optimization is good with responsive menus and layout. SEO is basic with meta tags and Open Graph data but lacks structured data like JSON-LD. Technical risks include outdated WordPress version and plugins which may pose security vulnerabilities if not updated. Modernization opportunities include upgrading CMS and plugins, improving security headers, and enhancing privacy compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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