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Security report for thewildrose.co.nz

The Wild Rose · Retail · New Zealand

Medium risk. 6 critical or high findings in GDPR outside view, Email security and 1 other check.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

The Wild Rose is a New Zealand-based florist and gift store specializing in fresh flower delivery and gift arrangements across Auckland and nationwide. The company operates an e-commerce platform powered by Shopify, complemented by a physical store in Takanini, Auckland. Their market position is that of a local trusted florist offering a variety of floral services including wedding, funeral, and dried flower arrangements. The website demonstrates a mature digital presence with integrated marketing, analytics, and delivery logistics tools. Technically, the site leverages modern e-commerce technologies and third-party integrations to enhance user experience and operational efficiency. Security posture is strong with HTTPS, security headers, and age verification for alcohol sales, though there is room for improvement in publishing explicit security policies and incident response information. Overall, the website is professional, trustworthy, and well-optimized for its target market.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

  2. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • High

      No DMARC record found

      DMARC provides email authentication and reporting

      What to do: Add DMARC record: "v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com"

Need hands-on remediation? Email guard@offseq.com

Keep watching thewildrose.co.nz

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
75
Email security
50
DNS health
65
Network security
100
GDPR outside view
35
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The Wild Rose targets consumers in New Zealand seeking floral gifts and delivery services, with a business model focused on direct-to-consumer e-commerce supplemented by a physical retail location. Their competitive advantage lies in specialized floral expertise and NZ-wide delivery capabilities. Revenue streams include flower sales, gift items, and add-ons such as alcohol. The company employs multiple marketing and analytics platforms to optimize customer engagement and retention. Partnerships with delivery and logistics providers are evident through integrated store pickup and delivery apps. The business shows signs of growth and digital maturity, though no parent or subsidiary relationships are identified.

Security posture

The website exhibits a solid security foundation with enforced HTTPS, appropriate security headers, and no visible exposure of sensitive data. The presence of age verification for alcohol sales indicates compliance with legal requirements. However, the absence of a publicly available security policy or incident response contact limits transparency. No known vulnerabilities or outdated libraries were detected in the provided content. The site would benefit from implementing a vulnerability disclosure policy and publishing security best practices to enhance trust and preparedness.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and user data protection.
  2. Add incident response contact information such as security@ or abuse@ email addresses.
  3. Implement a vulnerability disclosure or security.txt file to encourage responsible reporting.
  4. Enhance accessibility features to improve compliance and user experience for all users.
  5. Regularly review and audit third-party scripts and integrations for security and performance.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
The Wild Rose
Description
The Wild Rose is a Florist & Gift Store delivering Fresh Flowers & Gifts across NZ. With a Flower Shop in Takanini Auckland we offer Flower Bouquets, Funeral Flowers, Wedding Flowers and stunning dried arrangements all designed by expert florists.
Key services
Flower delivery, Gift store, Funeral flowers, Wedding flowers, Dried flower arrangements
Content quality
good
Branding
consistent

Technology

Stack
Shopify, Google Fonts, Google Maps API, Microsoft Clarity, Facebook Pixel, Klaviyo, Zapiet Store Pickup + Delivery, Okendo Reviews, Videowise Video Commerce, Rebuy Engine
Frameworks
Shopify Liquid, Shopify Themes
Platforms
Shopify
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Age verification for alcohol sales
  • Use of security headers
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Facebook Pixel, Klaviyo
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Facebook Pixel, Google Ads
Tracking pixels
Microsoft Clarity, Facebook Pixel, Klaviyo, Okendo Reviews
Marketing tools
Klaviyo, Rebuy Engine, Zapiet Store Pickup + Delivery
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a Shopify-based e-commerce florist store serving New Zealand customers.
  2. Content is rich with product offerings, reviews, and delivery options.
  3. Multiple third-party marketing and analytics integrations are present.
  4. Age verification is implemented for alcohol sales.
  5. WHOIS data is not publicly available, likely due to privacy protection.
  6. No signs of WAF or content blocking detected.
  7. Security headers and HTTPS are properly configured.
  8. No exposed sensitive data or obvious vulnerabilities found.
Technical notes

Notes

The Wild Rose website is built on the Shopify platform using a modern theme and integrates multiple third-party services including Google Fonts, Google Maps API, Microsoft Clarity, Facebook Pixel, Klaviyo, Zapiet for store pickup/delivery, Okendo for reviews, and Videowise for video commerce. The site uses asynchronous loading for scripts to optimize performance and employs CDN hosting via Shopify. Performance is moderate with good mobile optimization and SEO practices. Accessibility is basic but could be improved. The technical stack is well-suited for e-commerce but requires ongoing maintenance to ensure security and performance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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