The Organic Company is a Danish-based e-commerce retailer specializing in sustainable, GOTS certified organic home textiles including towels, cloths, aprons, blankets, and meditation mattresses. Founded in 2006, the company positions itself as a niche brand focused on high-quality, durable products with a sustainable lifestyle appeal. The website is built on the Shopify platform and integrates multiple marketing and analytics tools such as Trustpilot, Klaviyo, Hotjar, and Google Tag Manager, reflecting a mature digital marketing infrastructure. The presence of Cookiebot indicates compliance efforts regarding cookie consent, although no explicit privacy policy or terms of service were detected in the analyzed content. Security posture is generally good with HTTPS enforced and no exposed sensitive data, but could be improved by enabling DNSSEC and adding security headers. Overall, the website is professional, well-branded, and trustworthy, but would benefit from enhanced transparency in privacy and security policies.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
88/ 100 · Low
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
2 findings rated critical or high. Fix these first.
SSL/TLS
TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.
High
Weak Protocols Supported
Server supports weak protocols: TLSv1.1
What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions
This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
57
Security headers
75
Email security
80
DNS health
70
Network security
100
GDPR outside view
88
Average
78
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention theorganiccompany.dk, from OffSeq Breach.
No leaked records found
Breach holds no records for theorganiccompany.dk right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The Organic Company operates in the retail sector targeting consumers interested in organic and sustainable home textiles. Its business model is direct-to-consumer e-commerce with a focus on certified organic products, leveraging Danish design heritage as a competitive advantage. The company appears to maintain a small business size with a consistent brand presence and positive trust signals such as GOTS certification and Trustpilot integration. The website supports multiple languages and markets, indicated by hreflang tags and an alternate domain for English-speaking customers. Marketing efforts are supported by advanced tools like Klaviyo for email marketing and Google Ads retargeting, suggesting active customer engagement and growth orientation.
Security posture
The website demonstrates a solid security foundation with HTTPS enabled and no immediate vulnerabilities detected in the content. Cookie consent is managed via Cookiebot, supporting GDPR compliance. However, the absence of DNSSEC and security headers such as Content Security Policy, HSTS, and X-Frame-Options represents areas for improvement. No published security policy, incident response plan, or vulnerability disclosure mechanism was found, which limits transparency and preparedness for security incidents. The lack of direct contact information for security or abuse reporting further reduces the security maturity level. Overall, the security posture is good but could be enhanced by adopting additional best practices and publishing relevant policies.
Recommendations
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
Implement and publish a comprehensive privacy policy and terms of service to enhance legal compliance and user trust.
Add security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options to harden the website against common attacks.
Publish a security policy and incident response contact information, including abuse@ or security@ email addresses, to improve transparency and readiness.
Introduce a vulnerability disclosure policy or security.txt file to encourage responsible reporting of security issues.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
theorganiccompany.dk
Description
The Organic Company combines high quality, durable products, and a sustainable lifestyle. Danish Designed Towels, Cloths, Aprons, Blankets, Bags, Kitchen Towels, Meditation Mattresses and more.
Key services
Sale of GOTS certified organic home textiles, Online shopping platform
Content quality
good
Branding
consistent
Technology
Stack
Shopify, Google Tag Manager, Trustpilot, Klaviyo, Hotjar, Cookiebot
Platforms
Shopify
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
80/100
Good practices seen
HTTPS enforced
Cookie consent mechanism implemented
No exposed sensitive data detected
Analytics and tracking
Services
Shopify Analytics, Google Analytics (via Shopify), Hotjar, Klaviyo
Tracking level
moderate
Privacy practices
basic
Advertising
Tracking pixels
Trustpilot, Google Ads (AW-10861171495), Facebook Pixel, Klaviyo
Marketing tools
Klaviyo, Trustpilot
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website uses Shopify platform with multiple marketing and analytics integrations
Cookie consent is implemented via Cookiebot
No explicit privacy policy or terms of service found in the provided content
GOTS certification is prominently mentioned indicating organic textile certification
No direct contact emails or phone numbers found in the analyzed content
Strong branding and consistent design observed
No security.txt or vulnerability disclosure found
No incident response or security policy information available
Technical notes
Notes
The website is hosted on Shopify, leveraging its CDN and infrastructure, which provides reliable hosting and performance. The tech stack includes modern marketing and analytics tools such as Trustpilot, Klaviyo, Hotjar, and Google Tag Manager, indicating a well-integrated digital marketing ecosystem. The site uses custom fonts and responsive design techniques, ensuring good mobile optimization and user experience. Performance is moderate, with asynchronous loading of scripts and preconnect hints to external resources. Accessibility features are basic but present. SEO is supported by proper meta tags, Open Graph data, and JSON-LD structured data for breadcrumbs and organization. Technical risks are minimal but could be reduced by improving security headers and DNS configuration.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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