The Impression · Media · United States
Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.
The Impression is a specialized media platform focused on delivering premium insights and creative intelligence within the fashion industry. Established in 2010, it serves fashion professionals and enthusiasts by providing detailed coverage of fashion advertising campaigns, runway shows, trends, and street style. The business operates a subscription model to offer exclusive content to industry leaders and their teams, positioning itself as a niche but authoritative source in fashion media. Technically, the website is built on WordPress 6.8.1, leveraging a variety of plugins including Yoast SEO Premium for search optimization, ElasticPress for enhanced search capabilities, and several marketing and analytics tools such as Google Analytics and Wisepops. The hosting infrastructure appears to be supported by AWS services, indicated by the DNS configuration. The site demonstrates good mobile optimization and SEO practices, though accessibility features are basic. From a security perspective, the site uses HTTPS with a valid SSL configuration and has domain transfer protections enabled. However, DNSSEC is not enabled, and no security headers were detected in the provided content. There is no visible security policy, incident response contact, or vulnerability disclosure information, which are areas for improvement. Privacy compliance is weak, with no privacy or cookie policies or consent mechanisms evident, which could pose regulatory risks. Overall, The Impression presents a professional and trustworthy online presence with high-quality content and a clear business model. To enhance its security posture and compliance, it should implement DNSSEC, publish comprehensive privacy and cookie policies with consent mechanisms, and add security headers. These steps will improve user trust and regulatory adherence while maintaining its strong market position.
Scanned
NIS2 Art. 21(2)
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
7 findings rated critical or high. Fix these first.
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
Controls resources the browser is allowed to load
What to do: Implement a Content-Security-Policy appropriate for your application
These are the privacy signals visitors and data protection authorities look for under GDPR.
GDPR requires a clear and accessible privacy policy
What to do: Add a comprehensive privacy policy page and link to it prominently
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
GDPR requires explicit consent for non-essential cookies
What to do: Implement a cookie consent banner that appears on first visit
Detected services: Google Analytics, Google APIs
What to do: Document all third-party data sharing in your privacy policy
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Each check with its score, findings and the evidence it collected.
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
Not counted
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Leaked records that mention theimpression.com, from OffSeq Breach.
1 subdomain affected
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Breach keeps ingesting new leaks, so these numbers can grow between scans.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Automated reading of the public site. Ratings are indicative.
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Retrieved 2026-10-25
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