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Security report for thealchemygroup.co

Alchemy Advertising FZCO · Media · India

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Alchemy Advertising FZCO operates the Alchemy Group, a tech-first digital marketing agency founded in 2015, specializing in influencer marketing, digital media monetization, video content, digital audio, and localization solutions. The company targets brands and businesses seeking innovative marketing strategies leveraging technology and new-age channels. The group includes subsidiaries such as AndBeyond.Media, WORD, and LIT, each focusing on specific marketing and talent management services. The website presents a professional image with clear branding, client logos, and leadership profiles, supporting its market position as a medium-sized agency in the media sector primarily operating in India and the UAE. Technically, the website uses modern web technologies including HTML5, CSS3, JavaScript, jQuery, and integrates analytics tools like Google Analytics and Facebook Pixel. The site is moderately optimized for performance and mobile devices, with basic accessibility and SEO features. However, there is room for improvement in security headers and explicit security policy disclosures. The WHOIS data is fully redacted, which is common for marketing agencies but limits transparency. From a security perspective, the site uses HTTPS and secure forms but lacks visible security headers and detailed security or incident response policies. No vulnerabilities or exposed sensitive data were detected in the HTML content. Privacy compliance is basic with a privacy policy and cookie consent banner present, but GDPR-specific details are minimal. Overall, the security posture is moderate with recommendations to enhance header security and transparency. The overall risk is low given the professional presentation and lack of suspicious content, but the lack of WHOIS transparency and security header implementation are areas to address. Strategic recommendations include improving security headers, enhancing privacy and security disclosures, and conducting regular security audits to maintain trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • High

      Weak SPF Policy

      SPF record has permissive policy allowing any server to send email

      What to do: Use -all or ~all qualifier for better email security

Need hands-on remediation? Email guard@offseq.com

Keep watching thealchemygroup.co

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
100
Security headers
15
Email security
70
DNS health
55
Network security
100
GDPR outside view
68
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Alchemy Group is positioned as a new-age digital marketing agency leveraging technology to disrupt traditional marketing. Its competitive advantage lies in its multi-brand structure targeting diverse marketing needs including influencer marketing, digital media monetization, and talent management. Revenue streams likely include agency services, content monetization, and talent representation. The target customers are brands and media companies seeking innovative marketing solutions. Growth indicators include a sizable employee base (150+), multiple subsidiaries, and a client portfolio featuring major brands like Lakme and Reliance. The partnership ecosystem includes industry bodies such as IAB SEA, IAB GCC, and IAMAI, enhancing credibility. Strategic observations highlight a focus on technology-enabled experiential marketing and localization, positioning the group well for future digital trends.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enabled and secure form handling. However, the absence of key security headers such as Content Security Policy, HSTS, and X-Frame-Options reduces protection against common web attacks. No incident response or security policy pages were found, indicating potential gaps in formal security governance and readiness. Data protection practices appear basic with a privacy policy and cookie consent banner, but GDPR compliance details are limited. No vulnerabilities or exposed sensitive data were detected in the HTML content. The security culture is implied but not explicitly documented. Overall, the security posture is adequate for a marketing agency but would benefit from enhanced header security, formal policies, and incident response mechanisms.

Recommendations

  1. Implement comprehensive security headers including CSP, HSTS, and X-Frame-Options to mitigate common web vulnerabilities.
  2. Develop and publish detailed security and incident response policies to improve transparency and readiness.
  3. Enhance privacy compliance disclosures with GDPR-specific information and data retention policies.
  4. Conduct regular security audits of third-party scripts and dependencies to identify and remediate vulnerabilities.
  5. Improve accessibility features and SEO optimization to enhance user experience and search visibility.

Contact details published on the site

Addresses
Legal name
Alchemy Advertising FZCO
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Alchemy Advertising FZCO
Description
Alchemy Group is a new-age agency delivering solutions across Digital Media, Video Content, Influencer Marketing, Digital Audio & Localization solutions focused on experiential marketing using technology as an enabler.
Key services
Digital Media Monetisation, Video Content, Influencer Marketing, Digital Audio, Localization Solutions, Talent Management
Content quality
good
Branding
consistent

Technology

Stack
HTML5, CSS3, JavaScript, jQuery, Instafeed.js, Google Analytics, Facebook Pixel
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
70/100
Good practices seen
  • Use of HTTPS (implied by URLs)
  • No exposed sensitive data in HTML
  • Contact forms with validation scripts

Analytics and tracking

Services
Google Analytics, Facebook Pixel
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Facebook Pixel
Marketing tools
Facebook Pixel, Instafeed.js
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. Strong social media presence with verified company profiles
  3. Multiple subsidiary brands with distinct domains
  4. Contact forms collect personal data with basic validation
  5. Cookie consent banner present with accept/decline options
  6. No explicit security policy or incident response info found
  7. No visible security headers in HTML source
  8. WHOIS data is fully redacted, limiting domain ownership transparency
Technical notes

Notes

The website is built using standard modern web technologies including HTML5, CSS3, JavaScript, and jQuery, with integration of analytics and marketing tools such as Google Analytics and Facebook Pixel. The site includes multimedia content like videos and images optimized for web delivery. Performance is moderate with some opportunities for optimization. Mobile responsiveness is good, ensuring usability across devices. The absence of a detected CMS suggests a custom or static site architecture. Hosting provider details are not disclosed. Technical risks include lack of security headers and limited accessibility features. Modernization opportunities include adopting progressive web app features and improving SEO metadata for better search engine ranking.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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