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Security report for theadcoalition.com

The Advertising Coalition · Media · United States

Medium risk. 11 critical or high findings in Email security, Security headers and 2 other checks.

Security score

54/100

Risk levelMedium

0–100, higher is better. How it is calculated

The Advertising Coalition is a small media advocacy organization founded in 2023, focused on promoting the economic impact of advertising in the United States. Their website highlights that advertising supports 29 million U.S. jobs and drives significant economic growth. The organization provides downloadable reports and state-level data to inform policymakers and the public. Technically, the website is built on WordPress using the Astra theme and Elementor page builder, with SEO optimizations via Yoast and analytics through Google Analytics. The site is mobile-optimized and performs moderately well. Security posture is adequate with HTTPS enabled and domain protections in place, though DNSSEC is not enabled and security headers are not evident. Privacy compliance is lacking as no privacy or cookie policies are found, and no contact information is published. Overall, the site is professional and trustworthy but would benefit from enhanced privacy and security disclosures.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

11 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

Need hands-on remediation? Email guard@offseq.com

Keep watching theadcoalition.com

This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
15
Email security
40
DNS health
75
Network security
100
GDPR outside view
35
Average
54

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The Advertising Coalition positions itself as an important advocate within the media sector, emphasizing advertising's role in job creation and economic contribution. Their business model centers on advocacy and information dissemination rather than direct commercial services. The target audience includes businesses, policymakers, and stakeholders interested in advertising's economic effects. The organization leverages partnerships and data-driven reports to establish credibility. The domain age and registration details align with the organization's founding date, supporting legitimacy. However, the absence of direct contact information and privacy policies may limit user trust and engagement.

Security posture

The website demonstrates a basic to moderate security maturity level. HTTPS is properly implemented, and domain registration includes standard client prohibitions to prevent unauthorized changes. However, DNSSEC is not enabled, and no advanced security headers are detected, which could expose the site to certain DNS and web-based attacks. There is no published security policy or incident response contact, which is a gap in transparency and preparedness. No vulnerabilities or exposed sensitive data were detected in the provided content. The site uses common and well-maintained technologies, reducing risk from vulnerable libraries. Overall, security practices are adequate but could be improved with enhanced DNS security, security headers, and published policies.

Recommendations

  1. Enable DNSSEC to strengthen DNS security and prevent spoofing.
  2. Publish a comprehensive privacy policy and cookie consent mechanism to improve GDPR compliance and user trust.
  3. Add clear contact information including emails and phone numbers to enhance business credibility and user support.
  4. Implement security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to harden web security.
  5. Create and publish a security policy and incident response contact details to demonstrate security readiness and transparency.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
The Advertising Coalition
Description
Advertising powers 29M American jobs. The Ad Coalition proudly champions how advertising drives American job growth & fuels the U.S. economy.
Key services
Economic impact reports, State and district-level advertising job statistics, Public advocacy and information dissemination
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, Google Analytics, jQuery
Frameworks
Astra Theme, Elementor Page Builder
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status includes clientDeleteProhibited and other EPP protections

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
poor

Advertising

Marketing tools
Google Site Kit
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. No privacy, cookie, or terms of service policies found on the homepage or linked in metadata.
  3. No contact emails, phone numbers, or physical addresses explicitly found in the provided content.
  4. Website uses modern WordPress technologies and SEO best practices.
  5. Google Analytics is implemented for traffic analysis.
  6. No explicit security policies or incident response contacts are published.
  7. Domain registration is recent but consistent with business claims.
  8. No suspicious or malicious indicators detected.
Technical notes

Notes

The website is built on a modern WordPress CMS platform using the Astra theme and Elementor page builder, which supports responsive design and SEO best practices. The site integrates Google Analytics for traffic monitoring and uses Google Site Kit for management. Performance is moderate, with no critical errors detected. The site uses jQuery and standard web fonts from Google Fonts. There is no evidence of outdated or vulnerable libraries in the provided content. Hosting is inferred to be with GoDaddy based on registrar and nameservers. The site lacks DNSSEC and advanced security headers, which are technical risks. Overall, the technical infrastructure is solid but could benefit from security enhancements and formal privacy compliance features.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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