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Security report for spruik.com

Spruik · Media · New Zealand

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Spruik is a New Zealand-based integrated creative agency with over 25 years of experience in branding, strategy, media, and culture services. The company focuses on aligning vision, culture, and brand with business strategy to deliver impactful results for brand owners and businesses. Their website demonstrates a strong market position with professional design, multimedia content, and a clear presentation of services and client relationships. Technically, the site is built on WordPress with modern SEO and analytics tools, hosted on Freeparking's infrastructure. Security posture is adequate with HTTPS enabled but lacks advanced security headers and explicit security policies. Privacy compliance is limited due to missing privacy and cookie policies. Overall, the website is professional and trustworthy but would benefit from enhanced privacy and security disclosures.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching spruik.com

This scan found 28 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
55
DNS health
65
Network security
100
GDPR outside view
53
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Spruik operates in the media and creative services sector, targeting brand owners and businesses seeking comprehensive creative and strategic marketing solutions. Their business model centers on integrated agency services combining creative storytelling, strategic planning, media buying, and cultural alignment. The company leverages a strong client portfolio and digital presence to maintain competitive advantage. Growth indicators include a well-maintained website with rich content and active social media channels. The partnership ecosystem includes major social platforms for marketing and analytics. Strategic observations suggest opportunities to improve compliance and security transparency to enhance client trust.

Security posture

The website employs HTTPS and uses reputable hosting and domain registration services consistent with its New Zealand base. However, it lacks DNSSEC and common security headers such as Content-Security-Policy and Strict-Transport-Security. No explicit security or incident response policies are published. Tracking technologies like Google Analytics and Facebook Pixel are used without visible cookie consent mechanisms, posing privacy compliance risks. No vulnerabilities or exposed sensitive data were detected in the HTML content. The security maturity is moderate but could be improved by implementing recommended headers, privacy policies, and incident response disclosures.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security.
  2. Implement standard security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  3. Publish comprehensive privacy and cookie policies with clear GDPR compliance statements.
  4. Add a cookie consent mechanism to comply with privacy regulations and inform users about tracking.
  5. Develop and publish an incident response policy and contact channels for security issues.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Spruik
Description
We are a creative agency that aligns vision, culture, and brand with business strategy to help you achieve speed, scale, and impact. Spruik is an integrated creative agency based in Aotearoa New Zealand with 25 years of experience helping brand owners launch products, raise funding, build brand value, and grow businesses. They focus on brand strategy, creative, media, and culture.
Key services
Creative, Strategy, Media, Culture
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.8.1, Yoast SEO plugin, Google Tag Manager, Google Analytics (gtag.js), Facebook Pixel, LinkedIn Insight Tag
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • No DNSSEC
  • No exposed sensitive data in HTML
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics, Facebook Pixel, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
poor

Advertising

Tracking pixels
Facebook Pixel, LinkedIn Insight Tag
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professionally designed creative agency site with rich multimedia content.
  2. No explicit privacy or cookie policies found, which is a compliance gap.
  3. Contact information is clearly provided with email and phone number.
  4. Use of modern tracking and analytics tools without visible cookie consent.
  5. No visible security headers or explicit security policies on the site.
  6. Domain registration and DNS configuration are consistent and legitimate.
  7. Mobile and desktop versions are well optimized with responsive design.
  8. No signs of WAF or content blocking detected.
Technical notes

Notes

The website is built on WordPress 6.8.1 with Yoast SEO plugin, Google Tag Manager, and multiple tracking pixels. It uses modern HTML5, CSS3, and JavaScript for interactive and multimedia content, including parallax effects and video backgrounds. Hosting is provided by Freeparking, a New Zealand-based provider, consistent with the business location. Performance is moderate with good mobile optimization and responsive design. Accessibility features are basic but present. SEO is well addressed with meta tags, Open Graph, and JSON-LD structured data. Technical risks include missing DNSSEC and security headers, and lack of privacy compliance mechanisms.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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