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Security report for sportmaster.dk

Sports World · Retail · Denmark

Partial score · DNS & email only

54/100

0–100, higher is better. How it is calculated

Sports World is a prominent Danish sports retailer offering a wide range of sportswear, footwear, and equipment from leading brands such as Nike, adidas, and Under Armour. The company operates both online and physical stores, targeting sports enthusiasts and families in Denmark. Their market position is strong within the regional sports retail sector, supported by a professional and user-friendly e-commerce platform. Technically, the website leverages modern frameworks like Next.js and integrates advanced analytics and marketing tools, ensuring fast performance and excellent mobile optimization. Security-wise, the site enforces HTTPS, employs security headers, and provides GDPR-compliant cookie consent mechanisms, though it lacks explicit published security policies or incident response information. Overall, the site demonstrates a mature digital presence with minor gaps in transparency and contact information.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Twitter, YouTube

      What to do: Document all third-party data sharing in your privacy policy

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

Need hands-on remediation? Email guard@offseq.com

Keep watching sportmaster.dk

This scan found 14 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Email security
70
DNS health
60
Network security
100
GDPR outside view
40
Average
54

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention sportmaster.dk, from OffSeq Breach.

Total records
1,108
Employees
0
Customers
1,108
Third parties
0
Weak passwords
17%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for sportmaster.dk.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The business operates in the retail and e-commerce sectors, focusing on sports products. It benefits from partnerships with the Sports Direct brand network, enhancing its product range and market reach. The business model combines online sales with physical retail, appealing to a broad consumer base. The presence of multiple localized domains and a loyalty club indicates a well-developed ecosystem. Revenue streams likely include direct product sales and possibly membership benefits. Growth indicators include a modern website infrastructure and active social media engagement. Strategic observations suggest opportunities to improve trust by publishing more detailed business and security information.

Security posture

The website exhibits a solid security posture with HTTPS enforcement, comprehensive security headers, and GDPR-compliant cookie consent. No vulnerabilities or exposed sensitive data were detected in the HTML content. However, the absence of a public security policy, incident response plan, or vulnerability disclosure page limits transparency and may affect stakeholder confidence. The use of third-party analytics and marketing scripts is standard but requires ongoing monitoring to mitigate supply chain risks. Overall, the security maturity is good but could be enhanced by formalizing and publishing security governance documents and contact channels for security incidents.

Recommendations

  1. Publish a dedicated security policy and incident response information on the website.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide clear and verified contact information for security and general inquiries.
  4. Regularly review and audit third-party scripts to ensure no vulnerabilities are introduced.
  5. Enhance transparency on data retention and privacy practices to strengthen GDPR compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Sports World
Description
Sports World offers sports and leisure products including sports shoes, clothing, and equipment for the whole family. They feature popular brands such as Nike, adidas, and Under Armour.
Key services
Online retail of sports products, Physical store sales, Brand partnerships
Content quality
good
Branding
consistent

Technology

Stack
React, Next.js, Segment analytics, Google Tag Manager, Facebook Pixel, Google Analytics 4, OneTrust cookie consent
Frameworks
Next.js
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with opt-in/opt-out
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics 4, Segment
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Google Ads, Facebook Pixel
Marketing tools
Segment, OneTrust
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. WHOIS data is not publicly available, which is unusual for .dk domains but may be due to registry policies or privacy.
  3. The site uses modern web technologies and analytics tools.
  4. Cookie consent and privacy policies are implemented and GDPR compliant.
  5. No explicit contact emails or phone numbers found in the HTML content.
  6. Social media presence is strong with multiple verified official accounts.
  7. No security.txt or vulnerability disclosure page found.
  8. No explicit security or incident response policies published.
  9. Site is well optimized for mobile and SEO.
  10. External links mostly point to related sportsdirect domains and trusted analytics/tracking providers.
Technical notes

Notes

The website is built on a modern React/Next.js stack hosted likely on Vercel, ensuring fast load times and excellent mobile responsiveness. It integrates advanced analytics and marketing tools such as Google Analytics 4, Segment, Google Tag Manager, and Facebook Pixel, enabling detailed user behavior tracking and marketing optimization. Accessibility features and SEO best practices are well implemented, contributing to good user experience and search engine visibility. The technical infrastructure is robust, but the lack of explicit CMS identification suggests a custom or headless CMS approach. Opportunities exist to improve technical documentation and security transparency to reduce operational risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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