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Security report for smeetz.com

Smeetz SA · Hospitality · Switzerland

Medium risk. 6 critical or high findings in GDPR outside view, Email security and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smeetz SA operates a sophisticated unified commerce platform tailored for visitor attractions such as amusement parks, zoos, museums, and live venues. Their AI-powered solutions focus on optimizing ticketing, retail, and F&B sales through centralized inventory management, dynamic pricing, marketing intelligence, and performance insights. The company positions itself as a modern leader in the hospitality technology sector, leveraging AI to enhance visitor experience and revenue growth. The website reflects a mature digital presence with professional design, multilingual support, and comprehensive content targeting B2B customers in the hospitality industry. Technically, the website is built on Webflow CMS and integrates multiple modern marketing and analytics tools including Google Tag Manager, Facebook Pixel, Hotjar, LinkedIn Insight Tag, and HubSpot forms. The site is well-optimized for performance, mobile responsiveness, and SEO, demonstrating a high level of digital maturity. Security best practices are observed with HTTPS enforcement and security headers, though explicit cookie consent mechanisms and incident response information are lacking. From a security perspective, the site shows a good posture with no visible vulnerabilities or exposed sensitive data. However, the absence of WHOIS data for the domain www.smeetz.com introduces some uncertainty regarding domain registration legitimacy. Despite this, the professional branding, customer testimonials, and active social media presence support the company's credibility. Privacy compliance is partially addressed with a comprehensive privacy policy, but cookie consent and GDPR explicit indicators could be improved. Overall, Smeetz SA presents a trustworthy and professional online presence with strong business and technical foundations. Strategic improvements in privacy compliance and transparency around security policies would further enhance trust and regulatory adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Twitter, LinkedIn, YouTube, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

  2. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

Need hands-on remediation? Email guard@offseq.com

Keep watching smeetz.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
69
Security headers
60
Email security
70
DNS health
85
Network security
100
GDPR outside view
35
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smeetz SA targets the visitor attraction sector with a B2B SaaS model offering unified commerce and AI-driven revenue optimization. Their competitive advantage lies in integrating ticketing, retail, and F&B sales with AI-powered dynamic pricing and personalized marketing. The company leverages partnerships and a strong digital ecosystem including a knowledge base and recruitment platform. Growth indicators include multilingual support, diverse industry verticals, and customer success stories. The business model focuses on recurring SaaS revenue from medium-sized hospitality clients, emphasizing operational efficiency and enhanced visitor experience. Strategic observations suggest potential expansion into additional hospitality segments and deeper analytics capabilities to maintain market leadership.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented. No sensitive data leakage or vulnerable libraries were detected in the HTML content. The use of secure third-party services like HubSpot for forms and Google Tag Manager for analytics is appropriate. However, the lack of explicit cookie consent banners and absence of published incident response or vulnerability disclosure policies indicate areas for improvement. GDPR compliance is partially addressed via a comprehensive privacy policy, but cookie management and data retention transparency could be enhanced. Overall, the security culture appears proactive but would benefit from formalized incident response and disclosure mechanisms.

Recommendations

  1. Implement a visible cookie consent banner to comply fully with GDPR and enhance user privacy transparency.
  2. Publish a dedicated terms of service page to clarify user agreements and legal protections.
  3. Add explicit security incident response contact information to improve trust and readiness.
  4. Consider establishing a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Enhance contact information by providing direct company emails and phone numbers for sales and support.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smeetz SA
Description
Smeetz is a unified commerce solution powered by AI sales optimisation for visitor attractions. Optimise your sales strategy, enhance your visitor experience and lead the future of unified commerce.
Key services
Unified commerce (ticketing, retail, F&B sales), Revenue management with AI dynamic pricing, Marketing intelligence with personalized offers, Performance insights with predictive analytics
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow CMS, Google Tag Manager, Google Optimize, Facebook Pixel, Hotjar, LinkedIn Insight Tag, jQuery, HubSpot Forms, Google Fonts
Frameworks
Webflow
Platforms
Webflow Hosting
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Secure forms via HubSpot

Analytics and tracking

Services
Google Analytics, Hotjar, LinkedIn Insight Tag, Facebook Pixel
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Pixel, Hotjar, LinkedIn Insight Tag, Google Analytics (via GTM)
Marketing tools
HubSpot Forms, Google Optimize
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No WHOIS data available, which is unusual for an established business domain.
  3. No explicit privacy cookie banner detected, which may affect GDPR compliance.
  4. Contact information is only via forms; no direct emails or phone numbers found.
  5. Strong use of modern web technologies and marketing/analytics tools.
  6. No visible security incident or vulnerability disclosure information.
  7. Social media presence is strong with official company accounts.
  8. Content is safe and appropriate for general audiences.
Technical notes

Notes

The website is built on the Webflow platform, leveraging modern web technologies including jQuery, Google Tag Manager, Facebook Pixel, Hotjar, LinkedIn Insight Tag, and HubSpot forms. The site is well-structured with valid HTML and CSS, optimized for fast loading and excellent mobile responsiveness. SEO best practices are followed with proper meta tags, Open Graph, and JSON-LD structured data. The hosting provider is Webflow, known for reliable and secure hosting. Performance is fast with efficient use of CDN for assets. Accessibility is good with semantic HTML and keyboard navigation support. Technical risks are minimal, though reliance on multiple third-party tracking and marketing tools requires ongoing monitoring for privacy compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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