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Security report for smedia.com.au

Smedia · Media · Australia

Medium risk. 8 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

52/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smedia is a medium-sized Australian media and technology company founded in 2000, specializing in digital print editions, bespoke software development, and tailored enterprise applications. The company serves publishers and enterprises primarily in Australia and New Zealand, holding a strong market position as a leading developer for publishers and deploying innovative solutions across various sectors. The website reflects a professional and consistent brand image with good content quality and clear navigation. Technically, the site is built on WordPress with modern plugins and Google Analytics integration, offering moderate performance and good mobile optimization. Security posture is adequate with HTTPS enabled but lacks advanced security headers and formal security policies. Privacy compliance is weak due to the absence of privacy and cookie policies. Overall, the domain registration is consistent and legitimate with no signs of blocking or WAF interference.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching smedia.com.au

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
90
Security headers
15
Email security
70
DNS health
80
Network security
20
GDPR outside view
35
Average
52

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smedia operates a service-based business model focused on delivering end-to-end digital solutions including strategy, design, development, and management. Their client base includes major media companies and enterprises, indicating strong partnerships and market trust. The company leverages offshore development capabilities in Manila to enhance agility and scalability. The website showcases a broad portfolio of clients, reinforcing their market credibility. However, the lack of explicit contact information and privacy policies may limit trust for new clients. The company’s use of Google Tag Manager and Analytics suggests a data-driven approach to marketing and user engagement.

Security posture

The website employs HTTPS ensuring encrypted communications, which is a fundamental security requirement. However, it lacks key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options, which could mitigate common web vulnerabilities. No incident response or security policy pages are present, and no vulnerability disclosure or security.txt files were found. The WHOIS data is public and consistent, but DNSSEC is not enabled, representing a minor security gap. Overall, the security posture is moderate but could be significantly improved by implementing recommended headers, formal policies, and enabling DNSSEC.

Recommendations

  1. Implement and publish a comprehensive privacy policy and cookie consent mechanism to improve GDPR compliance and user trust.
  2. Add security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance web security.
  3. Provide clear contact information including emails and phone numbers for customer support and incident response.
  4. Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
  5. Develop and publish an incident response and vulnerability disclosure policy to demonstrate security maturity and transparency.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smedia
Description
Smedia is a technology and media company specializing in strategy, innovation, and bespoke development of digital print editions and tailored enterprise applications. They provide end-to-end services including strategy, design, development, production, and ongoing management, primarily serving publishers and corporations in Australia and New Zealand.
Key services
Digital Print Editions, Strategy and Innovation, Bespoke Software Development, Enterprise Applications, Ongoing Management
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.3.2, jQuery 3.7.0, Google Tag Manager, Block Slider plugin, Qi Blocks plugin, WP Carousel Free plugin
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • No exposed sensitive data in HTML
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
poor

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a professional WordPress site with clear business focus on media and technology services.
  2. No privacy, cookie, or terms of service policies found on the site.
  3. No contact emails or phone numbers explicitly provided on the homepage or visible content.
  4. Google Analytics and Tag Manager are used for tracking.
  5. No visible security headers or advanced security policies.
  6. WHOIS data is publicly available and consistent with domain usage.
  7. No signs of WAF or content blocking detected.
Technical notes

Notes

The website is built on a modern WordPress CMS platform using up-to-date plugins and libraries such as Qi Blocks and WP Carousel Free. It integrates Google Tag Manager and Analytics for tracking and marketing purposes. The site is mobile optimized with responsive design and uses Google Fonts for typography. Performance is moderate with no major issues detected. However, the hosting provider is not explicitly identified, and no advanced caching or CDN usage was detected. Accessibility features are basic, and SEO optimization is good with proper meta tags and structured content. Technical debt appears low, but security enhancements and privacy compliance improvements are needed.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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