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Security report for smartadserver.com

Equativ · Media · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Equativ is a global end-to-end media platform that integrates advanced advertising technology, consumer research, and data intelligence to enhance user experiences and deliver superior advertising outcomes. The company serves advertisers, publishers, and retailers with a comprehensive suite of solutions including campaign curation, creative ad enhancements, retail media, and addressability platforms. Recent strategic mergers and acquisitions, such as the integration of Sharethrough and Kamino Retail, have strengthened its market position as a leading media platform. Technically, Equativ's website is built on modern technologies including Webflow CMS, JavaScript frameworks, and integrates Google Tag Manager and a consent management platform to ensure compliance and performance. The site is well-optimized for mobile devices, offers fast loading times, and maintains good accessibility and SEO practices. From a security perspective, the website enforces HTTPS, employs standard security headers, and integrates a consent management platform to comply with privacy regulations such as GDPR. However, there is no explicit security policy or incident response information publicly available, and no vulnerability disclosure or security.txt file was found. The absence of WHOIS data reduces trust slightly but is mitigated by the professional presentation, client logos, and press coverage. Overall, Equativ demonstrates a strong digital maturity and business credibility with a secure and privacy-conscious web presence. Strategic recommendations include publishing detailed security policies, adding vulnerability disclosure mechanisms, and enhancing direct security contact information to further improve trust and compliance.

Scanned

This is an earlier scan of smartadserver.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching smartadserver.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
75
DNS health
80
Network security
100
GDPR outside view
53
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Equativ operates in the media and advertising technology sector, targeting advertisers, publishers, and retailers globally. Its business model focuses on providing an integrated platform that combines technology, data, and creative solutions to optimize advertising campaigns and inventory monetization. The company has established competitive advantages through acquisitions (Sharethrough, Kamino Retail) and proprietary technologies like Maestro and GreenPMPs™. Revenue streams likely include platform fees, ad serving, and retail media solutions. The presence of major global clients and multiple industry awards indicates strong market presence and growth potential. Partnerships with entities like Smart Ad Server and Scope3 further enhance its ecosystem. The company emphasizes sustainability and innovation, positioning itself as a forward-thinking leader in ad tech.

Security posture

Equativ's security posture is solid with HTTPS enforced and multiple security headers implemented, indicating adherence to best practices. The integration of a consent management platform shows commitment to privacy compliance. No exposed sensitive data or vulnerable libraries were detected in the website content. However, the lack of publicly available security policies, incident response plans, and vulnerability disclosure mechanisms suggests room for improvement in transparency and incident readiness. The absence of direct security contact channels may hinder rapid response to security issues. Overall, the security maturity is good but could be enhanced by formalizing and publishing security governance documents and contact points.

Recommendations

  1. Publish a comprehensive security policy and incident response plan on the website.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide direct security contact information such as security@equativ.com or abuse@equativ.com.
  4. Regularly audit and update third-party scripts and libraries to mitigate vulnerabilities.
  5. Enhance monitoring and protection against automated threats with advanced WAF solutions.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Equativ
Description
Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Key services
Campaign curation, Creative ad enhancements, Sustainability-focused offerings, Revenue optimization, CTV ad serving, Retail media solutions, Addressability, Monetization SSP
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, jQuery, Swiper.js, Google Tag Manager, Typekit Fonts, Webflow CMS
Frameworks
Webflow
Platforms
Google Tag Manager
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google Tag Manager for controlled script loading
  • Consent management platform integrated
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Smart Ad Server, Sharethrough
Marketing tools
Consent Management Platform (Uniconsent)
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. Strong branding and consistent design throughout
  3. Multiple awards and recognitions displayed
  4. Comprehensive solutions for advertisers, publishers, and retailers
  5. Integrated consent management and privacy policy
  6. No direct contact emails or phone numbers publicly listed
  7. WHOIS data unavailable, possibly due to privacy or new registration
  8. No visible security.txt or vulnerability disclosure page
Technical notes

Notes

The website leverages modern web technologies including Webflow CMS, JavaScript libraries like jQuery and Swiper.js, and integrates Google Tag Manager for analytics and tag management. The site is hosted on Webflow's infrastructure, ensuring reliable performance and scalability. It is optimized for mobile devices with responsive design and fast loading multimedia content. Accessibility features are present but could be further enhanced. SEO practices are good with proper meta tags and structured navigation. The use of a consent management platform aligns with privacy regulations. Overall, the technical infrastructure is robust, modern, and supports the business goals effectively.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100 +14Medium33 findingsView report
  2. 54/100 −14Medium29 findingsView report
  3. 68/100Medium27 findingsView report
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