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Security report for smartadserver.com

Equativ · Media · N/a

Medium risk. 5 critical or high findings in SSL/TLS, Security headers and 1 other check.

Security score

54/100

Risk levelMedium

0–100, higher is better. How it is calculated

Equativ is a global end-to-end media platform specializing in advertising technology solutions for advertisers and publishers. The company integrates advanced technology, consumer research, and data intelligence to optimize user experiences and campaign outcomes. Recent strategic mergers and acquisitions, including Sharethrough and Kamino Retail, have strengthened its market position as a leading media platform. Key services include CTV ad serving, retail media solutions, creative ad enhancements, and campaign curation, targeting a broad audience of media buyers and sellers worldwide. Technically, the website is built on Webflow CMS with modern JavaScript libraries such as Swiper.js and jQuery, supported by Google Tag Manager and Typekit fonts. The site demonstrates excellent performance, mobile optimization, and accessibility. Privacy compliance is robust, featuring a comprehensive privacy policy and cookie consent mechanism. However, no direct contact emails or phone numbers are publicly listed, which may affect user support accessibility. From a security perspective, the site enforces HTTPS and uses a consent management platform, but explicit security headers are not clearly visible in the HTML. There is no published security policy or incident response contact, and no vulnerability disclosure or security.txt file is found. The WHOIS data for the domain is unavailable, which slightly reduces trust but is mitigated by the professional site content and industry presence. Overall, Equativ's website reflects a mature, professional digital presence with strong branding and industry recognition. Strategic recommendations include enhancing visible security headers, publishing security policies, and improving direct contact availability to further strengthen trust and compliance.

Scanned

This is an earlier scan of smartadserver.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching smartadserver.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
30
Email security
60
DNS health
80
Network security
100
GDPR outside view
53
Average
54

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Equativ operates in the media and advertising technology sector, serving large enterprise clients including major global brands. Its business model centers on providing an integrated platform that combines ad serving, data intelligence, and creative solutions to optimize advertising campaigns across digital channels, including CTV and retail media. The company has expanded through acquisitions, notably Sharethrough and Kamino Retail, enhancing its product portfolio and market reach. Equativ's competitive advantages include proprietary technology like Maestro for campaign curation and award-winning creative enhancement tools. The company targets advertisers and publishers seeking scalable, transparent, and performance-driven media solutions. Its partnership ecosystem includes recognized industry players and it maintains a strong presence in industry events and media. Growth indicators include recent mergers, multiple industry awards, and a broad client base. The company emphasizes sustainability and data privacy as strategic pillars.

Security posture

Equativ demonstrates a good security posture with HTTPS enforced and integration of a consent management platform to comply with privacy regulations. The absence of exposed sensitive data and use of Google Tag Manager for controlled script deployment are positive indicators. However, the lack of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options in the visible HTML is a gap that should be addressed. No public security policy or incident response contact information is available, which limits transparency and readiness for security incidents. There is no evidence of a vulnerability disclosure program or security.txt file, which are best practices for mature security programs. The missing WHOIS data reduces domain trustworthiness slightly but does not directly impact site security. Overall, the security maturity is moderate with room for improvement in policy publication and header implementation.

Recommendations

  1. Implement and verify comprehensive security headers including CSP, X-Frame-Options, and X-Content-Type-Options to enhance protection against common web attacks.
  2. Publish a clear security policy and provide incident response contact information to improve transparency and readiness.
  3. Establish a vulnerability disclosure program and host a security.txt file to encourage responsible reporting and demonstrate security commitment.
  4. Add verified company contact emails and phone numbers on the website to improve user support and trust.
  5. Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are in use and maintain compliance with privacy regulations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Equativ
Description
Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Key services
CTV Ad Serving, Retail Media Solutions, Creative Ad Enhancements, Campaign Curation, Monetization / SSP, Addressability
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow CMS, jQuery 3.5.1, Swiper.js (v8 and v11), Google Tag Manager, Typekit Fonts, Uniconsent CMP
Frameworks
Webflow
Platforms
Google Tag Manager
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent Management Platform (Uniconsent) implemented
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for controlled script loading

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Smart Ad Server, Sharethrough
Marketing tools
Uniconsent CMP
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. Strong branding and consistent design
  3. Multiple industry awards and client logos enhance trust
  4. No direct contact emails or phone numbers found on main pages
  5. Privacy and cookie policies are present and comprehensive
  6. No visible security.txt or vulnerability disclosure
  7. WHOIS data unavailable, possibly due to privacy or recent registration
Technical notes

Notes

The website is built using Webflow CMS, leveraging modern JavaScript libraries such as Swiper.js for interactive sliders and jQuery for DOM manipulation. Google Tag Manager is used for analytics and tag management, and Typekit provides custom fonts. Hosting appears to be via Webflow's CDN infrastructure, ensuring fast content delivery. The site is mobile-optimized with responsive design and good accessibility features. SEO is supported by proper meta tags and Open Graph tags. Performance is fast with asynchronous script loading and optimized media assets. There is no evidence of legacy or vulnerable libraries. The technical stack is modern and well-maintained, supporting a professional user experience and scalable platform delivery.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100Medium33 findingsView report
  2. 68/100Medium32 findingsView report
  3. 68/100Medium27 findingsView report
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