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Security report for skift.com

Skift · Media · N/a

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Skift is a well-established media company specializing in travel news, airline, hotel, and tourism industry research. Founded in 2004, it serves a professional audience including travel industry stakeholders and business travelers. The website demonstrates a mature digital infrastructure leveraging WordPress CMS, multiple analytics and marketing technologies, and SEO best practices. The domain is registered with GoDaddy and uses Cloudflare DNS, reflecting a stable and legitimate online presence. However, the site lacks visible privacy and cookie policies, which impacts its privacy compliance score. Security posture is generally good with HTTPS enabled and domain registration protections, but DNSSEC is not enabled and security headers are not evident. Overall, the site is professional and trustworthy but would benefit from enhanced privacy disclosures and security hardening.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching skift.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
45
Email security
70
DNS health
90
Network security
100
GDPR outside view
68
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Skift operates as a media publisher focused on travel industry news and research, targeting professionals and business travelers. Its business model relies on content publishing, research, and likely advertising revenue. The company maintains a consistent brand and has a strong market position as a trusted source in its niche. The extensive use of third-party marketing and analytics tools indicates a data-driven approach to audience engagement. No direct contact information or detailed corporate data was found, suggesting a focus on content rather than direct sales or customer service. The company’s digital ecosystem includes integrations with major ad networks and marketing platforms, supporting monetization and audience growth.

Security posture

The website employs HTTPS and has domain registration protections that prevent unauthorized transfers or deletions. The use of Cloudflare DNS adds resilience, though DNSSEC is not enabled, which is a recommended security enhancement. No explicit security headers were detected in the provided data, which could improve protection against common web attacks. The site lacks a published security policy, incident response contacts, or vulnerability disclosure mechanisms, which are important for transparency and trust. Extensive third-party scripts increase the attack surface and require careful management. Overall, the security posture is moderate but could be improved with better security headers, DNSSEC, and published security policies.

Recommendations

  1. Publish clear and comprehensive privacy and cookie policies to improve GDPR compliance and user trust.
  2. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  3. Implement and verify security headers such as Content Security Policy (CSP), HSTS, X-Frame-Options, and X-Content-Type-Options.
  4. Publish a security policy and vulnerability disclosure or security.txt file to provide transparency and a channel for responsible reporting.
  5. Review and minimize third-party scripts to reduce tracking and potential security risks, enhancing privacy compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Skift
Description
The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.
Key services
Travel news reporting, Travel research, Industry insights, Business travel coverage
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Google Analytics, Google Tag Manager, HubSpot, OneSignal (push notifications), TikTok Pixel, Microsoft Clarity, Parsely, Hotjar, AdRoll, Facebook Pixel, Weglot (translation)
Frameworks
Yoast SEO, HubSpot Forms
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status includes clientDeleteProhibited, clientRenewProhibited, clientTransferProhibited, clientUpdateProhibited
  • Use of Cloudflare DNS servers

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Parsely, Microsoft Clarity, Hotjar, TikTok Analytics, Facebook Analytics, LinkedIn Insight
Tracking level
extensive
Privacy practices
poor

Advertising

Ad networks
Google AdSense/DoubleClick, AdRoll, Microsoft Advertising (Bing Ads), TikTok Ads, Facebook Ads, Reddit Ads, Twitter Ads
Tracking pixels
Facebook Pixel, TikTok Pixel, Microsoft Clarity, Hotjar, Parsely, HubSpot Analytics, LinkedIn Insight Tag
Marketing tools
HubSpot, Weglot (translation management)
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional travel news and research media platform
  2. No privacy, cookie, or terms of service policies were found in the provided HTML content
  3. Extensive use of third-party analytics and marketing scripts indicating extensive user tracking
  4. No explicit contact emails or phone numbers found in the HTML content
  5. Use of modern web technologies and CMS (WordPress) with SEO optimizations
  6. No security.txt or vulnerability disclosure policy detected
  7. No explicit security headers detected in the provided data
  8. DNSSEC not enabled, which is a minor security gap
  9. No evidence of WAF blocking or challenge pages
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including Google Analytics, HubSpot, TikTok Pixel, Microsoft Clarity, Hotjar, and various ad networks. It uses Cloudflare DNS servers and GoDaddy as the domain registrar. The site is optimized for SEO with Yoast SEO plugin and uses structured data (JSON-LD) for enhanced search engine understanding. Performance is moderate with good mobile optimization and basic accessibility features. The site integrates translation services via Weglot. There is no evidence of broken elements or errors in the provided content. However, the absence of DNSSEC and security headers indicates some technical debt in security hardening. Overall, the technical infrastructure is solid but could benefit from security-focused modernization.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100Medium28 findingsView report
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