Purity Vision is a small Czech-based e-commerce business specializing in certified natural and organic cosmetics and food products. Established in 2008, the company emphasizes quality, sustainability, and fair business practices, targeting consumers interested in natural beauty and wellness products. The website is professionally designed with good content quality, clear navigation, and mobile optimization. Technically, it uses a modern JavaScript stack with multiple analytics and marketing tools integrated, hosted on a secure HTTPS platform. Security posture is generally strong with secure forms and cookie consent mechanisms, though the absence of visible security headers and missing WHOIS domain registration data are notable concerns. Privacy compliance is well addressed with comprehensive GDPR and cookie policies. Overall, the business presents a trustworthy and professional online presence but should address domain registration transparency and enhance security headers to improve trust and compliance.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
50/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
7 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
72
Security headers
35
Email security
70
DNS health
80
Network security
20
GDPR outside view
50
Average
55
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention purityvision.com, from OffSeq Breach.
No leaked records found
Breach holds no records for purityvision.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Purity Vision operates in the niche retail sector of natural and organic cosmetics and food, leveraging Czech manufacturing and certification as key differentiators. The business model is direct-to-consumer e-commerce with a focus on quality and sustainability. The company maintains an active blog to educate customers and uses social media channels for marketing and engagement. Partnerships with Shopion.cz and Vortexvision.cz suggest reliance on specialized e-commerce and marketing platforms. The brand targets health-conscious consumers seeking certified natural products. Growth indicators include regular new product launches and active marketing campaigns. The lack of public WHOIS data is a risk factor that should be clarified to ensure domain legitimacy.
Security posture
The website enforces HTTPS and uses secure cookies, with a cookie consent mechanism aligned with GDPR requirements. Multiple third-party analytics and marketing scripts are present, including Google Analytics, Facebook Pixel, and LHInsights, which are managed with user consent. However, no explicit security headers such as Content-Security-Policy or X-Frame-Options were detected, which could expose the site to certain web-based attacks. There is no published security policy or incident response contact, and no vulnerability disclosure program is evident. The missing WHOIS data for the domain raises concerns about domain ownership transparency. Overall, the security posture is moderate to good but could be improved by implementing recommended headers and publishing security policies.
Recommendations
Publish and enforce security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
Clarify domain registration details and ensure WHOIS data is publicly available to improve legitimacy and trust.
Establish and publish a security policy and incident response contact information on the website.
Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting.
Enhance accessibility features to meet compliance standards and improve user experience.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Purity Vision
Description
Purity Vision offers certified natural and organic cosmetics and food products, emphasizing 100% natural ingredients, Czech production, certification, sustainability, fair approach, and innovation. The brand was established in 2008 with a goal to provide high quality natural products at friendly prices inspired by traditional ingredients and beauty procedures from around the world.
Key services
Online sales of natural cosmetics, Organic food products, Educational blog content
Content quality
good
Branding
consistent
Technology
Stack
jQuery, Swiper.js, Owl Carousel, Google Analytics, Google Tag Manager, Facebook Pixel, LHInsights, Fancybox, AOS (Animate On Scroll), js.cookie, Slidebars, Star Rating SVG, Lozad.js
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
85/100
Good practices seen
HTTPS enforced
Cookie consent mechanism
No exposed sensitive data in HTML
Secure forms with CSRF tokens
Analytics and tracking
Services
Google Analytics, Google Tag Manager, LHInsights
Tracking level
moderate
Privacy practices
good
Advertising
Ad networks
Google Ads
Tracking pixels
Facebook Pixel, LHInsights
Marketing tools
LHInsights
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is fully accessible with rich content and e-commerce functionality
No WAF or blocking mechanisms detected
WHOIS data is missing or domain not found in registry, which is unusual
Strong privacy and cookie policies present with GDPR compliance
Contact information is clearly provided with company email and phone
Use of multiple modern JavaScript libraries and tracking tools
No explicit or adult content detected
Security headers are not visible in provided data; recommend adding
Website uses HTTPS with secure cookie flags
Business appears small but professional and niche focused on natural cosmetics
Technical notes
Notes
The website is built on a custom or proprietary e-commerce platform (Shopion.cz) using a modern JavaScript stack including jQuery, Swiper.js, Owl Carousel, and other UI libraries. It integrates multiple analytics and marketing tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and LHInsights. The site is mobile optimized with responsive design and uses lazy loading for images (Lozad.js). Performance is moderate with room for improvement in loading speed and accessibility. The absence of visible security headers and incomplete WHOIS data represent technical risks. The site uses HTTPS with secure cookie flags, indicating good baseline security. Overall, the technical infrastructure supports a professional e-commerce experience but could benefit from enhanced security and performance optimizations.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Reviews of this site
Share your experience with purityvision.com. Every review is verified by email and published after moderation.
Community rating
No published reviews yet. Be the first to review purityvision.com.