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Security report for puma.cz

PUMA Europe GmbH · Retail · Germany

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

PUMA Europe GmbH operates a professional e-commerce platform targeting the Czech market and broader European region, offering footwear, apparel, and accessories under the globally recognized Puma brand. The company is a large enterprise with a long history dating back to 1948 and is part of the Puma SE group. The website reflects a mature digital presence with advanced personalization and marketing technologies integrated, including Salesforce Commerce Cloud and Emarsys. The site is well-structured, mobile-optimized, and provides comprehensive business and contact information, enhancing user trust and engagement. Security posture is strong with HTTPS, security headers, and cookie consent mechanisms in place, although explicit incident response contacts and vulnerability disclosure policies could be improved. Overall, the domain and website demonstrate high legitimacy and professionalism consistent with a global retail brand.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching puma.cz

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
80
DNS health
85
Network security
100
GDPR outside view
88
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

PUMA Europe GmbH holds a leading position in the sportswear retail sector, leveraging a robust e-commerce platform to reach customers across multiple European countries. The business model focuses on direct-to-consumer sales via online channels, supported by a strong brand identity and collaborations with designers. Revenue streams primarily come from footwear, apparel, and accessories sales. The company maintains a broad partnership ecosystem, including subsidiaries like Dobotex and COBRA Golf. Growth indicators include extensive use of personalization and marketing technologies, and a wide social media presence. The company emphasizes sustainability and ethical policies, aligning with modern consumer expectations.

Security posture

The website exhibits a mature security posture with enforced HTTPS, presence of key security headers, and a cookie consent mechanism compliant with GDPR. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. However, the absence of explicit security incident response information and a security.txt file suggests room for improvement in transparency and vulnerability management. The use of multiple third-party marketing and analytics scripts necessitates ongoing security audits to mitigate supply chain risks. Overall, the security maturity is high but could benefit from enhanced incident response readiness and public disclosure policies.

Recommendations

  1. Publish explicit security incident response contact information on the website to improve transparency and trust.
  2. Implement and publish a security.txt file to facilitate responsible vulnerability disclosure.
  3. Regularly audit and monitor third-party scripts and libraries for vulnerabilities to reduce supply chain risks.
  4. Enhance user privacy controls and provide clear data retention policies to strengthen GDPR compliance.
  5. Maintain and update security headers and SSL configurations to adhere to evolving best practices.

Contact details published on the site

Addresses
Legal name
PUMA Europe GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
PUMA Europe GmbH
Description
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.
Key services
Footwear, Apparel, Accessories, Online retail
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Emarsys personalization, Demandware (Salesforce Commerce Cloud), Yo (Yottaa) performance optimization
Frameworks
Salesforce Commerce Cloud
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics, Emarsys, CQuotient
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
AB Tasty, Dynamic Yield, Attraqt
Tracking pixels
Emarsys, Yottaa
Marketing tools
Emarsys personalization
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce platform for Puma Europe targeting Czechia and other European markets.
  2. Uses modern e-commerce technology stack with Salesforce Commerce Cloud and advanced personalization.
  3. Strong privacy and cookie consent mechanisms are in place.
  4. No signs of malicious or suspicious activity detected.
  5. WHOIS data for the subdomain is not available, but this is typical for subdomains and large brands.
  6. Multiple social media and official brand links enhance trust.
  7. No adult or questionable content detected.
Technical notes

Notes

The website is built on Salesforce Commerce Cloud (Demandware), leveraging a modern JavaScript stack with advanced personalization and marketing tools such as Emarsys, Dynamic Yield, and AB Tasty. Performance optimization is supported by Yottaa CDN services. The site is mobile-optimized with responsive design and accessibility features. SEO is well addressed with proper meta tags, Open Graph, and JSON-LD structured data. The technical infrastructure reflects a high level of digital maturity suitable for a global retail brand. Opportunities exist to further modernize by consolidating third-party scripts and enhancing incident response automation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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