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Security report for puma.com

PUMA Europe GmbH · Retail · Germany

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

PUMA Europe GmbH operates a professional and comprehensive e-commerce platform targeting the European market, offering footwear, apparel, and accessories under the globally recognized PUMA brand. The company is a leading player in the sportswear retail sector with a strong market position and a broad product portfolio. The website demonstrates a mature digital infrastructure leveraging Salesforce Commerce Cloud, advanced analytics, and marketing tools, ensuring a fast, mobile-optimized, and user-friendly experience. Security posture is robust with HTTPS enforcement, security headers, and cookie consent mechanisms, although explicit security policies and incident response contacts are not publicly disclosed. Overall, the site reflects a high level of professionalism and trustworthiness consistent with a large enterprise brand.

Scanned

This is an earlier scan of puma.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching puma.com

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
65
Email security
80
DNS health
85
Network security
100
GDPR outside view
88
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

PUMA Europe GmbH benefits from its parent company PUMA SE's global brand recognition and extensive distribution network. The business model focuses on direct-to-consumer online retail complemented by physical retail channels. The company targets a broad demographic including men, women, and children interested in sports and lifestyle products. Strategic collaborations with designers enhance brand appeal. The website's integration with multiple marketing and analytics platforms supports data-driven decision-making and customer engagement. The absence of public WHOIS data is typical for large brands employing privacy protections. The company maintains a strong presence on major social media platforms, reinforcing its marketing ecosystem.

Security posture

The website employs industry-standard security practices including HTTPS, security headers, and cookie consent aligned with GDPR requirements. However, the lack of a publicly accessible security policy, incident response information, and vulnerability disclosure program limits transparency. No critical vulnerabilities or exposed sensitive data were detected in the analysis. The use of reputable third-party services is a positive indicator, but continuous monitoring and public disclosure of security practices would enhance trust. The site’s security score is strong but could be improved by publishing explicit security documentation and contact channels for security incidents.

Recommendations

  1. Publish a dedicated security policy page detailing security practices and compliance.
  2. Establish and publicize a vulnerability disclosure program and security.txt file.
  3. Provide clear contact information for incident response and data protection officer.
  4. Regularly audit and update third-party scripts to mitigate potential vulnerabilities.
  5. Enhance transparency on data retention and privacy practices to strengthen GDPR compliance.

Contact details published on the site

Addresses
Legal name
PUMA Europe GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
PUMA Europe GmbH
Description
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.
Key services
Footwear, Apparel, Accessories, Online retail
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Emarsys, ScarabResearch recommender, Demandware (Salesforce Commerce Cloud), Yottaa (performance optimization), OneTrust (cookie consent)
Frameworks
Salesforce Commerce Cloud
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism
  • No exposed sensitive data in HTML
  • Use of reputable analytics and marketing tools

Analytics and tracking

Services
Google Analytics, Emarsys, CQuotient
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Emarsys, ScarabResearch
Marketing tools
Emarsys, ScarabResearch, OneTrust
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Strong use of structured data for corporate identity.
  3. Comprehensive cookie consent and privacy mechanisms present.
  4. Multiple reputable third-party analytics and marketing tools integrated.
  5. WHOIS data unavailable, but website content and branding strongly indicate legitimacy.
  6. No security policy or incident response info explicitly published on the site.
  7. No vulnerability disclosure or security.txt found.
  8. Excellent design, navigation, and mobile optimization.
  9. No adult or questionable content detected.
Technical notes

Notes

The website is built on Salesforce Commerce Cloud (Demandware), leveraging modern JavaScript frameworks and multiple third-party integrations for analytics, personalization, and marketing. Performance optimization is evident through the use of Yottaa and asynchronous script loading. The site is mobile-optimized with responsive design and accessibility features. SEO best practices are implemented with comprehensive meta tags, Open Graph, and JSON-LD structured data. The technical infrastructure supports a fast and reliable user experience suitable for a large-scale e-commerce operation. Opportunities exist to further modernize by consolidating scripts and enhancing security transparency.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 81/100 +28Low25 findingsView report
  2. 53/100Medium23 findingsView report
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