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Security report for promotion.cz

Czech Promotion · Media · Czech Republic

Medium risk. 6 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

Czech Promotion is a well-established full-service marketing agency based in the Czech Republic, founded in 1998. The company specializes in strategic marketing, advertising campaigns, branding, design, and online marketing services. Their website showcases a professional portfolio with client logos, case studies, and multimedia content, positioning them as a reputable player in the media and marketing sector. The target audience primarily consists of businesses seeking comprehensive marketing solutions to enhance brand visibility and sales. Technically, the website employs modern JavaScript libraries, Google Tag Manager, and cookie consent mechanisms, hosted likely via Hurricane Electric infrastructure. Security posture is adequate with HTTPS enforced and cookie consent implemented, though explicit privacy and terms of service pages are missing, which slightly impacts compliance scores. WHOIS data confirms the domain's legitimacy and long-term registration consistent with the business claims. Overall, the website is professional, trustworthy, and well-optimized for user experience and SEO, but could improve privacy transparency and contact accessibility.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, LinkedIn, YouTube

      What to do: Document all third-party data sharing in your privacy policy

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
25
Email security
85
DNS health
85
Network security
100
GDPR outside view
40
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The agency holds a strong market position in the Czech marketing industry, demonstrated by its long domain history and membership in the Asociace komunikačních agentur (AKA). Their business model revolves around providing end-to-end marketing services, including strategic consulting, creative campaigns, and digital marketing. The presence of notable clients like Alza and Oresi indicates a solid client base and industry trust. The company leverages partnerships and industry associations to enhance credibility. Growth indicators include active content updates such as blogs and podcasts, and a career portal link suggesting ongoing recruitment. The marketing ecosystem includes Google Ads and third-party tracking tools, supporting targeted advertising and analytics. Strategic observations suggest the company is focused on expanding digital presence and maintaining high-quality client engagement.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enabled and cookie consent implemented, reflecting awareness of privacy regulations. However, the absence of explicit privacy policy, terms of service, and incident response contact details indicates gaps in compliance and readiness. No security headers were detected in the provided content, which could be improved to mitigate common web vulnerabilities. Third-party scripts from Google and Leady are used, which require regular auditing to prevent supply chain risks. No exposed sensitive data or vulnerabilities were identified in the HTML content. Overall, the security posture is adequate for a marketing agency but would benefit from enhanced transparency and technical hardening.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service accessible from the website footer.
  2. Implement security headers such as Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security.
  3. Provide explicit contact information for security incidents, including abuse and security email addresses.
  4. Regularly audit and update third-party scripts to minimize vulnerability exposure.
  5. Enhance accessibility features and mobile optimization to improve user experience and compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Czech Promotion
Description
Full service marketingová agentura, marketingové poradenství, grafické studio, tvorba efektivní komunikační strategie. Realizujeme efektivní komunikační strategie. Pomáháme značkám prodávat, být vidět a růst.
Key services
Strategický marketing, Reklamní kampaně, Branding a design, Online kampaně, Místo prodeje
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Google Analytics, CookieConsent, Leady tracking, AOS (Animate On Scroll)
Frameworks
None explicitly detected
Platforms
Custom website
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • Use of HTTPS
  • Cookie consent mechanism implemented
  • No exposed sensitive data detected in HTML

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads (AW-527174542)
Tracking pixels
Leady
Marketing tools
Leady
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional marketing agency based in Czech Republic.
  2. Content is rich with case studies, client logos, and multimedia.
  3. No explicit privacy or terms pages found in provided content.
  4. Cookie consent mechanism is implemented.
  5. WHOIS data supports legitimacy and long-term operation.
  6. Use of multiple Google services and third-party marketing tools.
  7. No suspicious or malicious content detected.
  8. No direct contact emails or phone numbers found in provided HTML snippet.
Technical notes

Notes

The website uses a modern JavaScript-based front-end with asynchronous loading of Google Tag Manager and analytics scripts, improving performance and tracking capabilities. Cookie consent is managed via a popular open-source library, ensuring regulatory compliance. Hosting appears to be managed through Hurricane Electric nameservers, indicating reliable infrastructure. The site includes multimedia content such as videos and SVG graphics, enhancing engagement but requiring performance optimization. SEO is supported by well-structured meta tags and Open Graph data. Accessibility is basic but could be improved with ARIA roles and better keyboard navigation support. Overall, the technical implementation is solid with room for modernization in security headers and privacy transparency.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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