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Security report for profitroom.com

Profitroom · Hospitality · N/a

Low risk. 1 critical or high finding in SSL/TLS.

Security score

84/100

Risk levelLow

0–100, higher is better. How it is calculated

Profitroom is a technology company specializing in direct booking solutions for hotels, resorts, and hotel groups. Their website presents a professional and modern interface powered by HubSpot CMS, integrating advanced marketing and analytics tools such as Google Analytics 4, Hotjar, and Cookiebot for consent management. The company targets the hospitality industry with a B2B SaaS model focused on empowering hotels to increase direct bookings through superior technology. The website content is well-structured, mobile-optimized, and SEO-friendly, reflecting a mature digital presence. Security-wise, the site enforces HTTPS and uses consent management but lacks explicit security headers and published security policies, which are recommended for enhanced trust and compliance. The absence of WHOIS data reduces transparency and slightly impacts trust, though the overall digital footprint and integrations suggest a legitimate and professional operation.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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Keep watching profitroom.com

This scan found 13 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
70
Email security
85
DNS health
90
Network security
100
GDPR outside view
83
Average
84

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Profitroom operates in the hospitality technology sector, providing direct booking engines and related services to hotels and resorts. Their business model is primarily B2B SaaS, focusing on improving hotel revenue by reducing reliance on third-party booking platforms. The company leverages partnerships with major analytics and marketing platforms to optimize customer acquisition and retention. The website's use of HubSpot indicates a strong marketing automation strategy. While no explicit contact details or terms of service were found, the presence of comprehensive privacy and cookie policies indicates attention to regulatory compliance. The lack of WHOIS transparency is a minor concern but may be due to privacy protection or recent registration. Overall, Profitroom appears positioned as a specialized technology provider with a clear market niche and professional digital infrastructure.

Security posture

The website demonstrates a good security posture with enforced HTTPS and integration of cookie consent mechanisms compliant with GDPR. Use of Google Consent Mode and Cookiebot indicates responsible data privacy practices. However, the site lacks explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options, which are best practices to mitigate common web vulnerabilities. No security or incident response policies are published, and no security.txt or vulnerability disclosure pages were found. The WHOIS data absence reduces transparency and could be improved by publishing registrant information. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, the security posture is solid but could be enhanced by adding explicit security headers and published policies.

Recommendations

  1. Implement and publish explicit security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen web security.
  2. Publish a clear security policy and incident response contact information to improve transparency and trust.
  3. Add a vulnerability disclosure or security.txt file to facilitate responsible reporting of security issues.
  4. Provide explicit company contact information such as support emails and phone numbers on the website.
  5. Consider publishing terms of service to clarify user agreements and legal protections.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Profitroom
Description
Supreme direct booking technology for outstanding hotels, resorts, and hotel groups
Key services
Direct booking technology, Booking engine, Hotel website solutions
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Google Tag Manager, Google Analytics 4, Hotjar, Cookiebot, HubSpot CMS, Slick Carousel, Owl Carousel, Magnific Popup
Platforms
HubSpot CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Cookie consent management
  • No exposed sensitive data in HTML
  • Use of Google Consent Mode

Analytics and tracking

Services
Google Analytics 4, Hotjar, HubSpot Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Hotjar, HubSpot tracking
Marketing tools
HubSpot Marketing
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses HubSpot CMS and integrates multiple marketing and analytics tools
  2. Cookie consent is managed by Cookiebot with detailed cookie disclosures
  3. No explicit contact emails or phone numbers found on main page
  4. No visible terms of service or security policy pages
  5. WHOIS data is unavailable, which is uncommon and reduces transparency
  6. Website content is focused on hospitality direct booking technology
  7. No adult or questionable content detected
  8. Good SEO and mobile optimization observed
Technical notes

Notes

The website is built on HubSpot CMS and uses a modern technology stack including jQuery, Google Tag Manager, Google Analytics 4, Hotjar, and Cookiebot for consent management. The site loads multiple CSS and JS libraries for UI components like Slick Carousel and Owl Carousel, indicating a rich interactive experience. Hosting is via HubSpot's CDN, ensuring reliable performance. The site is mobile-optimized with responsive design and good SEO metadata including Open Graph and Twitter cards. Accessibility features are basic but present. Performance is moderate, with potential optimization opportunities in script loading and CSS delivery. No deprecated or vulnerable libraries were detected in the HTML content. Overall, the technical infrastructure is modern and well-integrated with marketing and analytics tools.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 84/100 +3Low21 findingsView report
  2. 81/100Low22 findingsView report
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