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Security report for primesigns.co.nz

Prime Signs Ltd · Retail · New Zealand

Partial score · DNS & email only

33/100

0–100, higher is better. How it is calculated

Prime Signs Ltd is a small New Zealand-based company specializing in commercial signage and sign writing services primarily serving the Auckland region. With over 18 years of industry experience, the company offers a wide range of signage solutions including building signage, safety signs, illuminated signage, vehicle graphics, and promotional displays. The website reflects a professional and consistent brand presence with clear service offerings and contact information. Technically, the site is built on WordPress with common plugins for SEO, galleries, and social sharing, indicating a moderate level of digital maturity. However, the absence of HTTPS and critical security headers represents a significant security risk. Privacy compliance is lacking as no privacy or cookie policies are present. Overall, the business appears legitimate and established, but the website's security posture requires urgent improvement to protect user data and build trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
0/ 100 · Critical
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

Need hands-on remediation? Email guard@offseq.com

Keep watching primesigns.co.nz

This scan found 12 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Email security
50
DNS health
75
Network security
40
GDPR outside view
0
Average
33

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets local businesses in Auckland and New Zealand needing custom signage solutions. Its business model focuses on in-house production and design services, enabling cost-effective and timely delivery. The market position is that of a specialist with a strong local reputation and a comprehensive service portfolio. The presence of social media links and Google Tag Manager indicates engagement in digital marketing and analytics. No evidence of partnerships or subsidiaries was found. The company leverages WordPress CMS and common plugins to maintain its online presence. Growth potential exists through enhanced digital security and privacy compliance, which would improve customer trust and regulatory adherence.

Security posture

The website currently lacks HTTPS, exposing all data transmissions to interception risks. No security headers such as Content-Security-Policy or X-Frame-Options are implemented, increasing vulnerability to common web attacks. The absence of privacy and cookie policies indicates non-compliance with GDPR and similar regulations. No incident response or vulnerability disclosure information is provided, suggesting limited security governance. The use of Google Tag Manager introduces moderate user tracking without clear privacy disclosures. Overall, the security maturity is low, posing risks to both the business and its customers.

Recommendations

  1. Implement a valid SSL/TLS certificate and enforce HTTPS site-wide immediately.
  2. Add comprehensive privacy and cookie policies with clear consent mechanisms to comply with GDPR and local regulations.
  3. Deploy security headers including Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to mitigate common web vulnerabilities.
  4. Establish an incident response plan and publish contact information for security issues (e.g., security@ or abuse@ email).
  5. Regularly update WordPress core, themes, and plugins to reduce vulnerability exposure and improve performance.

Contact details published on the site

Addresses
Legal name
Prime Signs Ltd
Technical notes

Notes

The website uses WordPress CMS with a variety of plugins such as Yoast SEO, NextGEN Gallery, SiteOrigin Panels, and social sharing tools. It employs jQuery and Google Tag Manager for enhanced functionality and analytics. The site is mobile responsive and SEO optimized with proper meta tags and structured data (JSON-LD). However, the lack of HTTPS and modern TLS protocols is a critical technical deficiency. Performance metrics are unavailable, but the technology stack suggests moderate performance. Accessibility features are basic, with some screen-reader text and responsive design. Hosting is on an IP address located in New Zealand, consistent with the business location. Overall, the technical infrastructure is functional but requires security modernization.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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