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Security report for popmedia.fi

Pop Media Oy · Media · Finland

Medium risk. 10 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

59/100

Risk levelMedium

0–100, higher is better. How it is calculated

Pop Media Oy is a Finnish digital media and advertising company specializing in entertainment sectors such as film, music, and gaming. The company operates several popular online media brands reaching over 2 million Finnish users monthly. Their services include programmatic advertising, social media marketing, content production, and search engine marketing, positioning them as a versatile player in Finland's digital marketing landscape. The website reflects a professional and consistent brand image with clear service offerings and client references. Technically, the site is built on WordPress with modern frameworks like Tailwind CSS and Alpine.js, optimized for performance and mobile responsiveness. Security posture is solid with HTTPS and no visible vulnerabilities, though the absence of security headers and published policies indicates room for improvement. Privacy compliance is limited due to missing privacy and cookie policies. Overall, the site demonstrates a mature digital presence with strong business credibility but could enhance compliance and security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

10 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching popmedia.fi

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
47
Security headers
25
Email security
85
DNS health
85
Network security
100
GDPR outside view
10
Average
59

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention popmedia.fi, from OffSeq Breach.

No leaked records found

Breach holds no records for popmedia.fi right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Pop Media holds a strong market position in Finland's niche digital media advertising, leveraging popular entertainment verticals to attract advertisers. Their business model combines media production with advertising services, including programmatic buying and creative content production. The company targets entertainment consumers and advertisers seeking quality brand-safe environments. The presence of major client logos and multiple media brands indicates a robust partnership ecosystem and diversified revenue streams. Growth potential lies in expanding digital marketing services and maintaining high engagement with targeted audiences. The company’s transparent contact details and active social media presence support trust and client engagement.

Security posture

The website employs HTTPS with a valid SSL configuration, uses reputable plugins like Gravity Forms and WP Rocket, and avoids exposing sensitive data. However, it lacks explicit security headers such as Content-Security-Policy and X-Frame-Options, which could mitigate certain attack vectors. No incident response or abuse contact information is published, and there is no vulnerability disclosure policy or security.txt file, which are best practices for transparency and rapid response. Privacy compliance is incomplete due to missing privacy and cookie policies, which could pose regulatory risks under GDPR. Overall, the security posture is good but could be enhanced by adopting additional security headers, publishing policies, and formal incident response channels.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with GDPR compliance details.
  2. Implement and configure security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  3. Add a dedicated security or abuse contact email and consider publishing an incident response policy.
  4. Introduce a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Regularly audit third-party scripts and plugins for vulnerabilities and update them promptly.

Contact details published on the site

Addresses
Legal name
Pop Media Oy
Registration number
1792912-3
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Pop Media Oy
Description
Olemme digitaalisen markkinoinnin monipuolinen osaaja. Vahvuusalueemme ovat elokuvan, musiikin ja pelaamisen kohderyhmät, jotka tunnemme pintaa syvemmältä.
Key services
Display advertising, Video advertising, Native advertising, Content marketing, Programmatic buying, Search engine marketing, Social media advertising, Creative production for digital and print
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Gravity Forms, Alpine.js, WP Rocket, Google Fonts
Frameworks
Tailwind CSS
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of security-focused plugins (implied by Gravity Forms and WP Rocket)

Analytics and tracking

Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google DV360, Adform
Marketing tools
Programmatic advertising platforms, Social media advertising tools
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured
  2. Comprehensive contact information including multiple contact persons and roles
  3. No visible privacy or cookie policies which is a compliance gap
  4. Use of modern web technologies and performance optimization plugins
  5. Strong focus on digital media advertising in niche entertainment sectors
  6. No security policy or incident response information publicly available
  7. No vulnerability disclosure or security.txt found
  8. Social media presence on Facebook and LinkedIn
Technical notes

Notes

The website is built on WordPress CMS enhanced with modern frontend technologies such as Tailwind CSS and Alpine.js, ensuring responsive and performant user experience. WP Rocket is used for caching and lazy loading, contributing to fast page loads. The site uses Gravity Forms for data collection with multiple required fields, indicating structured lead capture. SEO is supported by well-formed meta tags, Open Graph, and JSON-LD structured data. Accessibility features are present but could be further improved. No hosting provider details were detected from the content. Overall, the technical infrastructure is modern and well-implemented, supporting the business goals effectively.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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