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Security report for persado.com

Persado · Finance · United States

Medium risk. 4 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

56/100

Risk levelMedium

0–100, higher is better. How it is calculated

Persado is an enterprise AI marketing platform specializing in generating, optimizing, and personalizing marketing language at scale, primarily targeting banks and financial institutions. The company positions itself as a market leader with strong endorsements from major U.S. banks and credit card issuers. Their platform integrates compliance, performance, and personalization features, supported by multi-agent AI workflows and domain-specific models tailored for the financial sector. The website reflects a mature digital presence with comprehensive content, strong branding, and customer testimonials. Technically, the site is built on WordPress with modern themes and plugins, leveraging WP Engine hosting and Cloudflare CDN. It employs standard marketing and analytics tools such as Google Analytics, Google Tag Manager, Drift, Pardot, and Zapier. SEO and accessibility practices are well implemented, and the site is mobile optimized. However, a critical security shortfall is the absence of a valid SSL/TLS certificate, resulting in no HTTPS encryption, which severely impacts the security posture. Security headers are properly configured, and the company demonstrates adherence to recognized security frameworks including ISO 27001 and SOC II type 2. Privacy compliance is strong with clear privacy and cookie policies and consent mechanisms. Despite the strong compliance and governance messaging, the lack of HTTPS is a major vulnerability that undermines user trust and data protection. Overall, Persado presents a professional and credible business with advanced AI-driven marketing solutions for finance, but must urgently address its SSL/TLS certificate issues to ensure secure communications and maintain enterprise-grade security standards.

Scanned

NIS2 and GDPR posture

GDPR outside view
33/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching persado.com

This scan found 13 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
70
Email security
50
DNS health
85
Network security
100
GDPR outside view
33
Average
56

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Persado operates in the finance sector, providing AI-powered marketing language generation and compliance solutions. Their business model is SaaS-based, targeting large financial institutions and banks, evidenced by partnerships with top U.S. banks and testimonials from industry leaders. The company emphasizes compliance, security, and personalization as key differentiators. Their ecosystem includes integrations with marketing automation and analytics platforms, enhancing their value proposition. The website content and structure indicate a focus on enterprise clients, with a strong emphasis on regulatory compliance and risk mitigation. The presence of certifications and governance pages supports their positioning as a trusted partner in regulated industries.

Security posture

The security posture of the website is mixed. While the company demonstrates strong governance and compliance frameworks (ISO 27001, SOC II type 2), and employs security headers that mitigate common web vulnerabilities, the absence of a valid SSL/TLS certificate is a critical flaw. This exposes users to risks such as data interception and man-in-the-middle attacks. No vulnerable libraries or known exploits are detected in the scripts used. Privacy policies and cookie consent mechanisms are robust, indicating good data protection practices. Incident response contact information is not publicly available, which could be improved. Overall, the security culture appears mature but requires immediate remediation of HTTPS to align with enterprise security expectations.

Recommendations

  1. Install and maintain a valid SSL/TLS certificate to enable HTTPS and secure user data in transit.
  2. Enable modern TLS protocols (TLS 1.2 and TLS 1.3) and configure strong cipher suites for encryption.
  3. Implement OCSP stapling and session resumption to improve SSL performance and security.
  4. Publish incident response and vulnerability disclosure contacts to enhance transparency and trust.
  5. Continue to maintain and update privacy and cookie policies to comply with evolving regulations.
Technical notes

Notes

The website is built on a WordPress CMS with the Kadence theme and Kadence Blocks plugin, indicating a modern and flexible content management approach. Hosting is provided by WP Engine with Cloudflare CDN for performance and security. The site uses jQuery, Owl Carousel, and other JavaScript libraries for interactive features. SEO is enhanced by Yoast SEO plugin, and privacy compliance is managed by Complianz GDPR plugin. Performance metrics are not available, but the site appears well-structured and mobile optimized. The main technical risk is the lack of a valid SSL certificate, which impacts security and SEO rankings. The site uses multiple external domains for marketing, analytics, and integrations, all reputable and consistent with enterprise usage.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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